7 Best CPM Ad Networks in Australia

Why Do Bloggers in Australia Need CPM Ad Networks?

The fact that users do not need to interact with the ad or take any action is one of the main benefits of the CPM ad network, which eventually helps you increase revenue. In other words, publishers are essentially compensated for placing advertisements on their website and for users seeing those ads. It is very profitable, especially for publishers.

That is simpler than interacting with users or enticing them to click on it, and it enables you to diversify your revenue. It's crucial for websites to have strong traffic in order to generate a respectable amount of revenue, though, because CPM models have lower rates than the other models.  

There are a number of well-known CPM ad networks that let new bloggers make money without worrying about approvals. Furthermore, CPM ad networks do not require high traffic or specify market traffic.

One other benefit of CPM ad networks is that they make it simple for publishers to track an advertisement's effectiveness. Whether or not users click on the page, publishers are compensated each time it loads.

The CPM model is the most widely used because it is inexpensive and widely available. eCPM is typically used to pay publishers. Because the model denotes high traffic volumes, publishers can use it to increase monetization revenue.  

7 Best CPM Ad Networks in Australia

Here are some of the best CPM ad networks for publishers in Australia. Take a look at them:-

1. Setupad

Setupad, one of the most well-known CPM ad networks and website monetization platforms in Australia, assists publishers in maximizing their programmatic ad revenue. More than 15 SSPs are connected to the publisher's inventory through its header bidding technology. High profits and insightful data are guaranteed by the user-friendly ad network. 

Key Information:

• It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
• Their real-time blocking software safeguards against malicious ads and ensures premium ad quality across your site.
• Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
• Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
• Publishers need to have a minimum of 75k monthly visitors to sign up. Setupad promises a 30% increase over ad networks like AdSense and Google AdExchange.

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2. iZooto

iZooto is an American ad solution that uses push notifications to engage their audience. It is a pioneer in push notification ads and one of the best CPM ad networks in the USA. Publishers can maximize revenue by utilizing iZooto, which employs automated and customized notifications without interfering with user experience, as push notifications are irresistible. 

To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. 

Key Information:

• Helps publishers take control of their audience and not be dependent on social media or Google.
• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan.

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3. Publift

Publift is one of the best publisher monetization platforms in Australia that specializes in layout optimization, brand safety, header bidding, automated reporting, and private marketplaces (PMPs). With numerous customer testimonials endorsing their services and knowledgeable solutions, the platform provides publishers they collaborate with with customized and tailored advertising strategies. Publift is a great platform for those looking to expand their programmatic journey beyond AdSense and GAM in order to further maximize their revenues and it is a Google Certified Partner. 

Key Information:

• With Publift you get to have 30+ premium ad partners bidding for your ads, to ensure the highest possible revenues for your space.
• Offers the most recent programmatic monetization technologies, like header bidding and Google Exchange Bidding (EBDA)
•  Publift offers strong brand safety measures to eliminate spammy ads. Adwizard, their Chrome extension enables publishers to disable unpreferred ads in real-time.
• It removes many scripts, partners, reporting systems, and platforms, via their unique plug-and-play adtech solution.
• Available to large publishers, Private Marketplace deals have a large dollar value and Publift handles setup, troubleshooting and reporting on behalf of publishers.

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4. Monetizemore

As a Google Certified Publishing Partner with PubGuru, one of the top CPM ad networks in Australia, Monetizemore provides publishers with a variety of tools and solutions to optimize their digital advertising revenue through their award-winning programmatic ads management platform. With no fixed terms in contracts and complete transparency, the platform provides publishers with adaptable collaboration options. Their range of ad units helps publishers get the most out of their content and advertising inventory by providing interesting viewing experiences for streamers on mobile devices and the web.

Key Information:

• Their traffic cop feature helps reduce revenue clawbacks caused by invalid traffic and prevents your ad accounts from being banned by ad networks.
• PubGuru, the network’s AI-powered header bidding solution, easily scales your bids to billions of requests per day.
• The platform offers access to premium ad networks and gives you the best revenue shares and payment terms.
• Page Reports help you identify the pages that are driving the most revenue to your site, allowing you to make data-driven decisions on new content.
• Monetizemore operates on a NET 30-day payment cycle, offering three payment methods - PayPal, ACH, and Wire Transfer.

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5. Raptive

One of the most recommended CPM ad networks in Australia, Raptive is a strategic partner that is equipped with expert advice, similar strategies, ad management, tailored technology, and inspired opportunities across all aspects of your business. It enhances your power and helps you make the most money on ads - while also growing fast and extending your horizons. They assure that you will a 20% higher RPM within your initial two weeks, or they will compensate you for the difference

Key Information:

• Offers customizable A/B ad testing to ensure optimal performance and try new ad types and placements.
• Helps get better recognition and revenue for creators across the industry.
• Ensures that creators thrive through major changes in the next wave of digital media, and offers pioneering solutions to keep you ahead of third party cookies, AI, and privacy/antitrust concerns.
• From data scientists to performance analysts, engineers to ad sales, their work is laser-focused on keeping you earning with whatever comes next.
• Helps you earn the most from ads, expand your business and explore new revenue streams.

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6. Taboola

One of the best CPM ad networks in Australia, Taboola is a web-based platform that caters to problem-solving within the digital content industry. Their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts visitors who may be browsing to discover like-minded content. The linked content can be both internal and external for which the publishers receive a share of the portion of the advertising income.

Key Information:

• Taboola is a powerful engine that provides what is relevant, interesting and new to your audience, resulting in new engagement and monetisation opportunities.
• It has partnered with more than 15,000 advertisers and 9000 publishers.
• It has become the largest discovery platform, realizing tremendous monetization opportunities.
• Taboola requires publishers to have 500,000 monthly impressions to sign up. They have no content requirements per so, and you just need to meet their traffic requirements.
• Taboola splits 50% of its revenue with publishers.

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7. Teads

Teads is a global media platform and one of the best CPM ad networks in Australia that provides cutting-edge outstream video advertising solutions that are integrated into top-notch editorial content, available on all platforms.Teads is in charge of developing technology that assists businesses in monetizing their operations through programmatic buying and other resources. Since the release of their core product, the platform has developed various other connected services in order to grow and scale their footprint, globally.

Key Information: 

• Offers data-driven solutions to reach 100% of your audience in the cookieless world.
• Helps measure and optimize what matters most from attention to action. Combines the key tech layers into one, end-to-end platform to offer superior results for advertisers and exceptional monetization for publishers
• Via a range of tools, it helps publishers optimize their ad revenue.
• By providing your users with respectful advertising, you can attract additional income from premium sponsors.
• Serving a single point of contact for the world's most popular publishers, Teads has a similar reach to YouTube and Facebook in most major markets. 

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How to Choose the Best CPM Ad Network in Australia?

There are various parameters that one can consider when choosing the best CPM ad network in Australia. Some of these are:

• Regional Relevance: Look for CPM ad networks with a strong presence in Australia, ensuring that ads served are relevant to the local audience.
• Ad Quality and Formats: Assess the quality and variety of ad formats offered by the networks. Choose those that provide visually appealing and non-intrusive ads.
• CPM Rates: Compare CPM rates offered by different networks. Consider those with competitive rates that align with your website's niche and audience.
• Payment Terms: Examine the payment terms, frequency, and minimum payout thresholds. Opt for networks with transparent and timely payment processes.
• Targeting Options: Select networks that offer advanced targeting options, allowing you to customize ads based on user demographics, interests, and behavior.
• Ad Placement Control: Ensure the network provides control over ad placements on your website. This helps maintain a positive user experience and aligns with your content.
• Reporting and Analytics: Look for networks that offer robust reporting and analytics tools. Access to real-time data allows you to track performance and optimize your strategy.

The Bottomline

For publishers and bloggers in Australia, aiming to maximize their online revenue, selecting the right CPM ad networks is crucial. By strategically combining networks that align with your blog's content and the US audience, you can create a robust monetization strategy that ensures steady income and a positive user experience.