Advertising Disclosure
This article may contain links that lead to sponsored or affiliate products. We may earn a commission from your purchases or actions taken through these links. Rest assured, all recommendations are based on genuine reviews and align with our commitment to delivering valuable and relevant content.
If you’ve been asking yourself, when was the last time an ad monetization platform came along and truly shook things up, chances are the answer is – not recently. The average consumer sees about 600-1000 ads per day— leaving publishers to wonder if they could cut through the noise and reach the right audience effectively and profitably. After all, isn’t that what every creator wants?
This brings us to Adsterra, one of the highest paying ad networks whose unique Partner Care approach delivers as a publisher’s first-choice platform and the best Adsense alternative, with over 35K direct publishers and 15K top brands. Adsterra is not new to the scene, its decade-long presence has cemented a name in the industry, parallel to world-known networks that offer the best solutions to publishers. With over 35 billion global ad impressions per month and a presence in 248 GEOs, Adsterra adheres to top ad safety and traffic quality standards to ensure optimum returns for both publishers and advertisers. Expert managers assist in improving ad strategy for publishers, and the network also offers guidance on optimizing campaigns and monetizing traffic. Adsterra’s diverse ad formats, and competitive CPM rates, coupled with one of the fastest (NET-15) payment cycles in the industry make it a lucrative self-serve platform for publishers to try.
In this Adsterra review, we will go through an in-depth exploration of the platform, to show what it can do, what makes it different, its features and capabilities, and why we recommend it as one of the best CPM ad networks.
Adsterra offers a variety of flexible ad formats, that include:
Up next in this Adsterra review is a comprehensive overview of its publisher account: intuitive, coherent, and user-friendly, it is equipped with numerous advanced features. Publishers can access sections like in-depth statistics, Direct Links, Payments, Support, Referrals, API, and, of course, their added websites.
Here are its functionalities in further detail:
Adsterra also has a ‘Freebies and Bonuses’ section with some special offers from partners that will come in handy when you need a certain trial or demo for a service. For example, you can enjoy promo codes from web analytics tools to improve your website’s SEO.
Adsterra doesn't have a minimum traffic threshold because the network prioritizes quality over quantity. The most crucial factor is the quality of the traffic, and even small websites and blogs can be permitted as long as their traffic is pure and genuine. However, we suggest publishers to have some quantifiable traffic before applying with any monetization platform.
CPM rates, or rates based on Cost Per Thousand impressions, are determined by multiple factors, some of which include ad format, audience demographics, and vertical in question. Whether you have mostly Tier-1 or Tier-3 traffic, your CPM will depend on the quality and performance of your audience. Although Adsterra offers industry-competitive CPM rates, they will undoubtedly vary from publisher to publisher depending on a number of circumstances. Check their guide to know how to improve your CPM.
Adsterra offers NET 15 automated payouts for new users. Publishers get paid twice a month, with multiple payment options including PayPal, Wire Transfer, Paxum, and others at request. The minimum payout amount is $5 if you use Paxum, $50 if you use PayPal or local currency (40+ countries available) and $1000 for Wire Transfer. To receive your first payment, you must reach the minimum payout threshold and wait two weeks for the funds to be automatically released.
Adsterra runs on a conversion-based CPA model which eventually gets reflected to effective CPM. The rates and revenue share are competitive; thereby allowing publishers to make significant revenue for their ad inventories. Additionally, Adsterra offers a generous 5% revenue share for all referrals that are brought through the publishers.
Adsterra operates globally and covers 248 GEOs. Adsterra’s publishers have extensive audiences from such countries as the US, Germany, France, Italy, Spain, the UK, LATAM, and various Asian GEOs.
Some of the top-performing GEOs by profit volume in 2023 were:
Adsterra’s unique Partner Care approach prioritizes publishers’ needs with several ways to get in touch with support for swift resolutions, along with expert managers who have thorough expertise in traffic monetization. Publishers can chat with the managers directly from their personal Adsterra account. There’s a live chat where Adsterra’s trained managers are ready to help 24/7. They also have a dedicated email inbox for publishers - [email protected]
Summing up this Adsterra review: with multiple ad formats (flagship as well as classic), quick payment and payout terms, comprehensive support, a superior UX along with global reach, Adsterra stands out as a top CPM network for big as well as small publishers who are looking to amplify revenue streams through effective traffic monetization.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
