Grupo Noxvo joins Refinery89: the #1 publisher network in Europe and Latin America

Grupo Noxvo joins Refinery89: the #1 publisher network in Europe and Latin America

Grupo Noxvo is joining forces with Refinery89, the AdTech company with the #1 publisher network in Europe and Latin America, to maximize the performance of its monetization strategy. The integration of Grupo Noxvo strengthens Refinery89’s position as an AdTech leader in the Spanish-speaking market, adding 8 million unique users to its Network and opening new strategic opportunities for advertisers.

Refinery89, a Google Certified Publishing Partner and AdTech leader dedicated to helping digital publishers improve their monetization strategies with premium solutions and high-quality ad demand, welcomes Grupo Noxvo as a new member of their #1 publisher network in Europe and Latin America.

The addition of Grupo Noxvo and its adoption of the Single Tag makes Refinery89 the leading network of entertainment websites in Europe and Latin America. This integration represents a key step in the AdTech leader’s expansion in the Spanish-speaking market. At the same time, it opens new opportunities for advertisers by offering a broad-reaching ecosystem with advanced targeting capabilities.

Grupo Noxvo is made up of seven major websites, including FormulaTv.com, ECartelera.com, and Bekia.es. Recognized as a benchmark in the sector, it has more than 18 years of experience in publishing Spanish-language online media. Now, it embarks on a new path powered by Refinery89’s technology and the expertise of a team of more than 60 professionals. The goal of this alliance is to boost the monetization of their website ecosystem and accelerate their large-scale growth.

Diego López, CEO of Grupo Noxvo, comments:

“In this new stage alongside Refinery89, we aim to keep expanding and optimizing our large-scale monetization strategy. Their commitment to continuous improvement and their innovative approach are fully aligned with our goal of maximizing content performance. We are convinced that this collaboration will bring significant value to the growth of the websites that are part of Grupo Noxvo.”

The incorporation of Grupo Noxvo marks a new phase in Refinery89’s expansion in Spain, strengthening its position as a benchmark in the programmatic advertising industry, meeting quality standards, and becoming a key access point for advertisers to a wide network of publishers.

Virginia Romero, Senior Publisher Business Development Spain at Refinery89, comments:

“The incorporation of Grupo Noxvo strengthens our Network in Spain and Europe, consolidating an increasingly robust and competitive ecosystem. Thanks to our programmatic technology, Noxvo will increase its ad revenue while optimizing user experience and site performance. An alliance that combines innovation and sustainable growth to the benefit for the entire Refinery89 digital ecosystem.”

About Refinery89

Refinery89 is an innovative advertising technology (AdTech) company that puts publishers’ needs first, specializing in supporting the advertising ecosystem through its technology and team. With origins in Amsterdam and headquarters in Madrid, it was founded in late 2018 by publishers, for publishers, and has become the leading publisher network in Europe.

Refinery89’s award-winning technologies, such as the Single Tag, not only increase net revenue but also provide publishers with a competitive advantage thanks to easy onboarding, a transparent dashboard, and continuous improvements in the quality, quantity, innovation, and distribution of publishers’ ad inventory.

Refinery89 is a Google Certified Publishing Partner, a member and authorized provider of IAB Europe’s Transparency and Consent Framework, and continues to develop its own innovative solutions, such as its cookieless interest-based targeting technology for advertisers, the Single Tag solution to boost large-scale revenues for web publishers, and the Single Tag SDK to drive revenues for app publishers.

For more information about Refinery89, visit refinery89.com, check out the Media Kit, or contact Miguel Díaz de Terán ([email protected]).