How To Make Your Way To Google Discover With Paid Traffic

If you run a website, you’ve probably come across the buzz around Google Discover—and the hype is well deserved. As one of the most dynamic traffic channels available, Discover can drive thousands (sometimes even millions) of new visitors to your site.

Most publishers associate getting featured in Discover with SEO and strong search rankings, and while that’s true, it’s not the only way to break through. There’s another approach that can generate recurring results and amplify your reach.

In this article, we’ll share insights from our partners at RollerAds, who successfully combine paid traffic with Google Discover to achieve both short-term gains and long-term growth. Let’s dive into how this synergy works.

Reach Google Discover With Paid Traffic

At RollerAds, they noticed a common pattern among website owners who plan to gain visibility in Google Discover—these are usually news websites and blogs. Whenever such a website releases a new article, they buy push traffic to give the publication a boost in visitors, and along with paid traffic, they send custom push notifications to their existing user base. These messages contain the website’s own updates and news and are sent automatically via the RSS feed immediately after publishing content.

Custom Messages Mean Reach

Custom push messages motivate users to check out your newest content, generating traffic with strong engagement metrics, such as high CTR. These signals are exactly what Google’s algorithm values.

By sending a surge of quality traffic immediately after publishing, you create clear indications of user interest. When Google sees this level of engagement, it recognizes your site as a valuable source of information, increasing the likelihood of being featured in Discover.

With RollerAds, a typical cycle of getting featured in Discover looks as follows: publish content, buy traffic, send custom push notifications, get featured in Google Discover, and repeat. Of course, getting featured in Google Discover isn’t guaranteed, but RollerAds provides everything to increase your chances.

Via: RollerAds blog

Monetizing Discover Traffic with RollerAds

Our friends from RollerAds develop unique strategies for their partners. There’s no one-size-fits-all approach when working with them. They are always ready to lend their expertise to improve your performance, but at the end of the day, you remain in charge.

In addition to push notifications, they offer other high-performing ad formats—Pop ads (OnClick) and Direct Click. Those formats have proven their efficiency for years.

And with their years of experience and some of the best rates on the market, you won’t have to worry about anything but improving your website quality for the end users. Register now and make money with the marketing professionals.

Push & Other Monetization Strategies

Now, we know that thanks to push notifications, you can build a solid foundation of subscribers and contribute to your ongoing Discover success. However, it’s noteworthy that push notifications work great with other monetization methods too. 

Push notifications not only help bring new users to your website, but also retain the existing ones, keeping them open to new ads. When we say ads, we mean the ones from several providers at the same time—for example, Google AdSense and RollerAds. Basically, you can combine the banners of the former with push ads of the latter.

These platforms specialize in different ad formats, and push notifications might become a viable additional source of income. Moreover, RollerAds specialists know what they are doing and can help publishers achieve $60,000 per month (provided that some preconditions are met). Besides, as a publisher, you decide how many ads per hour you want to see on your website.

Final Thoughts

Paid push traffic can be a helpful tool in getting featured in Google Discover. With RollerAds, in addition to ad messages, you can send your users custom push notifications with important updates and news from your website. This not only increases user engagement but can also improve your website’s search ranking, further boosting your chances of being featured in Google Discover—because genuine user interest signals to the algorithms that your content is valuable.

And if you need this last little nudge, we have just that—until the 31st of December, share the promo code GROWTH30 with your manager, and get +30% on your first payout. That’s right, generate any sum with RollerAds, and they will multiply it by 1.3x.