Libertad Digital partners with Refinery89 to optimize the monetization of their digital media

Libertad Digital partners with Refinery89 to optimize the monetization of their digital media

The media group Libertad Digital is taking a step forward in its digital strategy by partnering with Refinery89, the leading AdTech company in Europe and LATAM, to boost the performance of its web monetization across its entire digital portfolio.

Libertad Digital is one of Spain’s leading media groups, with more than twenty years of experience as a benchmark in the industry. It currently operates its own radio, web, television, and audiovisual production brands, including esRadio, Libertad Digital TV, and Cronos Multimedia. Together, their websites attract over 5 million unique users and 60 million monthly visits.

Refinery89 provides Libertad Digital with the most advanced, fast, and lightweight technology in the industry to optimize the performance of its inventory. In addition, it offers the publisher the AdTech expertise of its professional team and access to premium demand with smart contextual targeting, enabling Libertad Digital to maximize revenue and improve audience engagement.

“At Libertad Digital, we are excited to partner with Refinery89 to take our advertising strategy to the next level. Their innovative approach and ability to maximize the value of our inventory will allow us to continue growing while delivering more relevant and effective advertising experiences to our audience,” said Antón Márquez, Commercial Director of the Libertad Digital Group.

The integration of Libertad Digital is a significant milestone as it opens new opportunities for Libertad Digital to optimize its digital advertising inventory at scale with the most powerful ad stack. At the same time, it enables advertisers to strengthen their brandformance efforts through premium ecosystems designed for brand building.

“The trust that the Libertad Digital Group has placed in Refinery89 reinforces our commitment to continuing to scale increasingly efficient monetization solutions tailored to the needs of large publishing groups. Their strong presence in the communications sector and the solidity of their audience allow us to work strategically to maximize advertising performance, driving both revenue, key web performance metrics and overall growth.

Through our leading technology, Libertad Digital will gain access to premium demand and strategic partners, while implementing improvements aimed at optimizing user experience and inventory efficiency. We are particularly excited to support them in this new phase of digital growth,” commented María García Lara, Publisher Specialist Spain & LATAM at Refinery89.

The addition of Libertad Digital marks a next step in Refinery89’s expansion within the Spanish-speaking market, enabling the company to continue scaling its technological solutions, strengthen its commitment to quality standards, diversify revenue streams, and implement continuous improvements to the strategic performance of its clients and partners.

About Refinery89

Refinery89 is a leading international AdTech company and the #1 partner for publishers across Europe and LATAM. Bridging the gap between premium supply and global demand through a powerhouse combination of proprietary technology and human expertise.

For publishers, the "Single Tag" and "Monetize APP SDK" provide a seamless, transparent gateway to maximize ad revenue at scale. For brands and agencies, the "Brand Building Outcome" framework delivers proven high-impact campaigns backed by deep data insights and real-time decision-making.

As a Google Certified Publishing Partner and an active IAB member, Refinery89 is committed to a transparent, scalable, and high-performance digital ecosystem. Refining the future of digital success for partners worldwide.

For more information about Refinery89, visit refinery89.com or contact Miguel Díaz de Terán ([email protected]).