Video Ad CPM Rates for Publishers in 2026

For most publishers, video is no longer an experimental add-on. In 2026, it’s the format that quietly defines how much revenue a page can realistically generate.

Across the industry, video CPMs continue to sit well above display. In practical terms, publishers with clean layouts and steady traffic often see video delivering 3× to 6× the CPM of standard display, with higher ceilings when audience quality and placement line up. What matters most now isn’t whether video works, but how thoughtfully it’s deployed.

The good news is that video monetization has become accessible. You no longer need a video team or a production pipeline. With the right platforms and some restraint in placement, even mid-sized and niche publishers can unlock consistent, high-quality video revenue.

Video CPM Benchmarks in 2026 

CPM numbers always come with caveats. They fluctuate with seasonality, demand cycles, and implementation quality. Still, based on live publisher data and ongoing platform performance, these ranges reflect what many sites are seeing day to day in 2026.

• Outstream video (in-article, mid-content): typically $8 to $25 CPM when viewability is strong
• Instream video (pre-roll, auto-play): commonly $15 to $45 CPM, driven by audience quality
• Interactive or personalized video: often $25 to $60+ CPM, when used sparingly and in context
• Tier-1 traffic: continues to deliver the highest and most stable demand
• Tier-2 and global traffic: lower peaks, but more consistent fill with the right partners

In practice, viewability, placement quality, and page speed still do more for CPM than switching platforms every few months.

Video Platforms That Support Higher CPM in 2026

Different platforms solve different problems. The right choice usually depends less on chasing peak CPM and more on matching your traffic, content style, and long-term goals.

1. Brid.TV

Brid.TV offers a simple, publisher-friendly video monetization setup with a built-in player, easy outstream placement, and access to premium programmatic demand. You don’t need heavy infrastructure or a video library to start earning. Outstream units load quickly, blend into content, and often drive higher CPM for general publishers.

How CPM usually plays out

• Works best in mid-article placements
• Mobile traffic often delivers stronger CPM
• Stable option for editorial and evergreen content
  

Publisher perspective: If you want video revenue without adding operational complexity, Brid.TV is often a steady place to start and iterate.

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2. Primis

Primis works as a video discovery and recommendation engine. It inserts relevant video content and premium ads into your pages even when you don’t produce your own videos. This boosts time-on-site, improves engagement, and usually delivers higher CPM than traditional units.

How CPM usually plays out

• Strong performance in Tier-1 markets
• Engagement metrics directly influence yield
• Fits naturally with long-form content

Publisher perspective: Primis tends to work best when improving overall session value is just as important as CPM itself.

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3. Vidazoo

Vidazoo provides a flexible video player and monetization stack with both instream and outstream formats. It’s designed for publishers who want to scale video revenue across multiple geos, including non-Tier-1 markets. Its global demand stack helps keep CPM steady even when traffic is mixed.

How CPM usually plays out

• More stable CPM across diverse geographies
• Less volatility compared to premium-only demand
• Practical for global or mixed traffic sites
  

Publisher perspective: Consistency often beats headline CPM, especially when traffic spans multiple regions.

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4. Ogury Video Ads

Ogury focuses on user-choice and privacy-first video ads, offering strong demand from brands that prioritize compliance and high-quality inventory. Their approach to data and consent aligns well with stricter 2026 privacy requirements.

How CPM usually plays out

• Brand-led CPMs tend to hold up well
• Strong performance on mobile inventory
• Lower exposure to privacy-related demand shocks
  

Publisher perspective: As data rules tighten, privacy-aligned demand is increasingly a form of revenue stability.

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5. Jivox

Jivox specializes in personalized and dynamic video ads. These formats tend to earn higher CPM because they match users with more relevant creatives. It’s best suited for publishers with premium traffic that advertisers want to target more precisely.

How CPM usually plays out

• Higher CPM, lower volume
• Best results in intent-driven verticals
• Strong advertiser interest in niche audiences

Publisher perspective: For high-quality audiences, relevance can matter more than raw scale.

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6. Teads

Teads is one of the strongest players in global outstream advertising, offering premium video placements that integrate smoothly into editorial content. The platform connects publishers with top-tier brand advertisers, especially across US, UK, and EU markets.

How CPM usually plays out

• Consistently strong CPM in Tier-1 markets
• High emphasis on viewability and UX
• Reliable demand from brand and agency buyers

Publisher perspective: Teads often functions as a long-term CPM anchor rather than a short-term optimization lever.

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7. Kerv

Kerv brings shoppable and interactive video formats to publishers, which typically command much higher CPM than standard pre-roll or outstream. These units turn video into an interactive experience, improving engagement and monetization.

How CPM usually plays out

• CPMs sit at the upper end of video benchmarks
• Performance depends heavily on context
• Best used selectively on relevant content

Publisher perspective: Interactive formats work when they feel earned, not forced.

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Why Video CPMs Stay Elevated in 2026

From the publisher side, the reasons are fairly straightforward:

• Brand budgets continue shifting toward attention-based formats
• Video offers clearer performance signals than display
• Mobile usage naturally favors video consumption
• Premium verticals allocate larger shares to video
• Outstream formats reduce operational barriers

Video hasn’t just grown. It’s become more predictable.

Practical Constraints to Keep in Mind

Higher CPM always comes with trade-offs:

• Poor implementation can hurt page speed and UX
• CPM still varies sharply by geography
• Viewability standards remain strict
• Some platforms enforce traffic minimums
• Not every format suits every site

The best setups usually come from moderation, not stacking units.

Final Thoughts

For publishers in 2026, video monetization is less about chasing the highest possible CPM and more about building reliable, repeatable revenue that holds up over time.

Platforms like Brid.TV, Primis, Vidazoo, Ogury, Jivox, Teads, and Kerv each solve different problems. When matched thoughtfully with your audience and implemented with care, video remains one of the few monetization layers that consistently rewards publishers who prioritize quality over shortcuts.