Zeydoo Review: Grow your earnings with Facebook: A step-by-step guide to profitable survey campaigns

Overview of the Case Study

• Offers: Desha doesn't stick to just one type of offer. He tested a variety of survey options available from Zeydoo and Monetizer, along with Zeydoo's exclusive SOI Sweepstakes, Rewardis.
• Process: The process begins with a Facebook advertisement. Clicking the ad takes users to a specific landing page, from there, they are directed to the survey or sweepstakes. This setup remains consistent across all types of offers.
• Duration and results: The campaigns have been running for over six months and continue to perform exceptionally well, yielding substantial profits.

Key Takeaways

• Desha's exploration into Facebook as a traffic source was both easy and lucrative.
• He offers a unique blend of offers, maximizing the opportunities across different types of campaigns.
• The simplicity of the campaign flow facilitates user engagement and conversion.

Simplified guide to Desha’s Facebook Campaign Strategy

• Crafting a Campaign with history and reach: To start off strong, Desha recommends using a seasoned Facebook account. Why? It’s simple: a well-established account is less likely to be flagged by Facebook, giving your campaigns a smoother sail. Even then, Facebook can be unpredictable—campaigns can be paused without warning. To counter this, it's a good idea to have a backup admin on your account.
• The art of targeting: Broad is the way to go! Narrowing down your audience too much might limit your reach. Instead, Desha advocates for casting a wide net to maximize your potential audience. And when it comes to geographical targeting, he doesn't play favorites; he targets every region permitted by the offer, creating separate campaigns for each with tailored creative materials.

Steps to set up your campaign:

1. Objective: Choose ‘Leads’ to focus on gathering potential customers.

2. Conversion location: Select ‘Website’ to guide leads to your landing page.

3. Conversion tracking: Set up a Facebook Pixel with ‘Contact’ as the conversion event, aiming to maximize conversions.

4. Creative testing: Turn on ‘Dynamic Creative’ to experiment with different ad combinations.

5. Budgeting: Begin with a small budget, approximately $3 or $4 daily (equivalent to 270 pounds in Desha’s currency).

6. Creative selection: Decide on your ad visuals. Desha takes cues from popular platforms like Instagram and TikTok to choose engaging photos and videos.

7. Audience refinement: Use custom audiences to track who has interacted with your ads and exclude them to ensure fresh eyes on each ad.

And that's about it! There’s no need to tinker too much with the myriad of settings available. Stick to this streamlined approach for a campaign setup that is as effective as it is uncomplicated. Keep your campaigns broad and seasoned accounts for better stability. Test liberally but spend conservatively, gradually scaling up as you gauge the campaign's performance. And remember, the fresher the audience for each ad, the better your chances of capturing new leads.

Testing and Scaling Stages

The moment your campaign kicks off, it's on! You'll get fast feedback on how it's doing, a huge plus of pairing Facebook ads with surveys. But how can you tell if it's a hit? Let’s break it down:

Performance Checkpoint:

• 24-Hour review: After a day, check your Return on Investment (ROI). Is it more than 100%? Great! Double your budget. If you started with $4, now's the time to bump it to $8.
• Ongoing assessment: Keep an eye on your ROI every couple of hours. Consistently hitting that 100% mark? Double up your budget again.
• Budget adjustment: If your ROI dips below 100%, pause and maintain your current spending. If it drops after a recent increase, it’s wise to roll back to the previous amount.
• Regular reevaluation: Stick to this routine, reassessing your campaign's success every two hours while it's live.

Insights from Desha:

Desha sometimes sees his daily budget balloon to about $500 with this scaling tactic. But he’s choosy about when to branch out with new creatives. Occasionally, he’ll refresh an ad, tweaking a minor detail like the background color, which can be enough to renew its performance. Interestingly, he finds that well-crafted, established creatives often outlast new ones, delivering solid results for months on end.

Your action points:

• Keep a close watch on your ROI post-launch to make informed budget decisions.
• Doubling the budget for campaigns that excel can amplify success, but be prepared to adjust if the ROI doesn't hold steady.
• Experimenting with creative elements can refresh ad performance without overhauling successful content.

Remember, a steady hand and a watchful eye are key to scaling your campaigns effectively.

How much can you earn with Surveys and Facebook?

Starting with just a modest budget, what could your financial success look like with Facebook survey campaigns? Desha’s own earnings offer a glimpse into what’s possible.

A look at the numbers:

• Tracking tools: Desha uses BeMob to monitor his campaigns’ performance. While it gives us the revenue figures, it doesn't deduct the ad spend to show net profit.
• Detailed earnings: From Desha’s Zeydoo dashboard, we see impressive earnings from both Survey and Rewardis offers across two months.

Starting Small, Scaling Big:

With Desha’s approach, a minimal initial investment — around $50 — could potentially grow into a stable income. It's all about smart spending, tracking, and scaling.

Actionable insights:

• Evidence of success: Desha’s statistics illustrate that with the right strategies, even small budgets can lead to substantial returns.
• Revenue vs. profit: Remember, revenue figures don't include expenses, so it's essential to calculate your net profit to get the full picture of your campaign's success.

Key takeaways:

• Desha’s results show that strategic, low-budget campaigns can scale to impressive earnings.
• Using tools like BeMob and Zeydoo can help you monitor and optimize your campaigns effectively.
• The potential for a stable income from surveys on Facebook is real and achievable, even for those starting with limited funds.

SignUp Now

Take action on your next campaign:

Feeling inspired? With Zeydoo's survey offers at your fingertips, you have everything you need to start. Implement Desha’s proven methods, and you could be the next success story.