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SEO

Are you looking to enhance your website's performance and drive more organic traffic? In today's highly competitive online landscape, conducting regular SEO audits is a vital step toward achieving your goals. But what exactly is an SEO website audit, and how can it help you improve your web traffic? Join us as we explore the world of website SEO audits and discover the key strategies to unlock your website's full potential. In this blog series, we will delve into the different types of SEO audits, uncover valuable insights, and provide expert tips to optimize your website's visibility and rankings. Get ready to supercharge your online presence and watch your web traffic soar to new heights. Let's dive in!

by Madhurjya Chowdhury

AdSense

Google AdSense is an advertising program owned by Google that allows website owners and content creators to monetize their online content by displaying ads on their website. Advertisers bid on ad placements, and the AdSense program matches the highest bidder to the ad space available on a website. The website owner earns a portion of the revenue generated from clicks or impressions of these ads. AdSense offers a variety of ad formats, including text, display, and video ads, which can be customized to match the look and feel of the website. AdSense uses contextual targeting to display relevant ads based on the content of the website and the user's interests. This means that users are more likely to click on the ads, generating more revenue for the website owner.

by Editorial Staff

Blogging

The revolution in digital advertising has made it very easy for businesses to quickly & effectively identify the most efficient platform for their advertisements, their target audience, their behavioral patterns, etc., thus enabling them to get better ROIs in their Ad campaigns. Further, the introduction of Advertising Technology or Adtech has facilitated the integrating of different channels for maximum utilization.

by Editorial Staff

Advertising

Programmatic Advertising is the use of software for digital marketing to buy target audiences instead of any particular ad space, like buying inventory on a website that serves a particular demography instead of buying a primetime slot in media space hoping to reach the target audience. It aims to better optimize & improve the quality of Ads. Moreover, as human labor reduces, one gets more time to plan other things efficiently. DSP: Demand Side Platform is a management software that enables automatic buying & selling of advertising. Here, we discuss the popular programmatic DSP platforms.

by Editorial Staff

Advertising

Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, buying an ad space on a website that serves a particular demography instead of buying a primetime slot on TV can be done through programmatic buying in order to reach the target audience better. The aim is to optimize & improve the quality of Ads more. So, by reducing manual labor, one gets more time to plan other things more efficiently. Programmatic advertising is basically using computers to buy ads based on certain metrics so as to ensure optimal ROI. Investments in programmatic ads reached 39 billion dollars in 2018 in the US. It is predicted that B2B companies that are slow in the uptake of programmatic technology compared to B2C companies will speed up the adaptation process in 2019. 

by Editorial Staff

Advertising

Programmatic sale is the sale and purchase of online advertising with use of fully automated systems. Having been quickly adopted in different markets, this system makes the sale of media inventory easy, fast and more flexible. With the abundance of content and ad inventory across various marketing channels, both brands and technologies are becoming increasingly cautious about where ads are served through programmatic channels. Advertisers tend to put more money in the pockets of brand-safe publishers to align themselves with safe and vetted content.  To survive in this constantly evolving ad-tech ecosystem, publishers today have to invest heavily in content planning and communicate in accordance with their audience. To achieve this, it is important to scale your advertising revenue, thus bringing us to the topic of how we can expand programmatic advertising revenue, across all possible channels.

by Editorial Staff