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Google Ad Manager

Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for publishers. It's been quite a few years that I have been using auto-refresh on a few of my sites, and the feeling is mixed. Specifically, in this post, I'll be talking about the demerits of auto-refresh and how it had cost me thousands of dollars in the long run only to realize it doesn't work well on all the sites; rather negatively affects a few. 

by Editorial Staff

Blogging

Suppose you have been blogging for a while and wondering about different ways of monetizing your blog. In that case, sponsored blog posts can be a winning strategy, given you have acquired a decent target group of readers already. Even with a small niche, you can make money by following specific content guidelines, which this article will explain. A sponsored post is content that is published for the benefit of a business seeking to promote its content,  product, or services among the blog owner’s target audience. A sponsored blog post can be anything ranging from product reviews, articles containing landing page links of the company, or recommendation posts.  As a blogger, it is your job to write content relevant to your sponsor’s product or company and keep it informational and engaging for your readers. Sponsored posts for blogs are a way for a company to reach a larger audience and are a crucial part of its marketing strategy. They pay you for the posts to improve their website traffic and brand awareness and generate more revenue. However, you must keep in mind the fact that your content or your blogs should align with the values or goals of your sponsor. 

by Debosmita Saha

Advertising

Digital audio ads, increased audio content consumption, streaming services and such are completely changing the advertising landscape and turning us all towards audio advertising solutions. Programmatic advertising has witnessed major success in all areas of advertising, and there is no doubt that programmatic audio has enormous potential. Digital audio advertising serves ads within the audio context while users listen to podcasts or digital radio. Programmatic includes all the processes that go through an automated system. Programmatic advertising uses technology and automates ads' selling process and insertion into audio content like podcasts, radio, and music streaming services. Programmatic audio advertising is the way of ad insertion via automated placement on the online audio mediums like podcasts, music streaming services, and such. We have listed some of the best programmatic audio advertising platforms and companies to help work out an audio advertising campaign.

by Editorial Staff

Advertising

Programmatic is a broad umbrella that holds various kinds of advertising like open auctions, private marketplaces, real-time bidding, programmatic guaranteed, and more. Programmatic direct is the fastest-growing sector in online advertising, and these connect publishers direct with buyers. There are two kinds of direct programmatic deals: Programmatic guaranteed and preferred deals.

by Editorial Staff

Advertising

Everyone in this advertising world wants to mesmerize the users with the creatives. The best White Label Programmatic Advertising Platforms are the quickest, most precise and insightful solutions for programmatic advertising. As we all know, white-label softwares are readymade tools that can be rebranded in accordance with the needs of a company. White Label Programmatic Advertising platforms are prebuilt programmatic technologies that  alow you to set your own monetization platform and because the control is in your hands, you can make it transparent and control it fully. Using the best White Label Programmatic Advertising platforms, you can establish your own trading terms, adjust media-selling and generate yields.   These are advertising platforms with no tag and are put up for sale. Instead of paying monthly fees, White Label advertising platforms become your product.. Below, we have listed the best white-label programmatic advertising platforms. 

by Editorial Staff

Advertising

Both digital marketing and programmatic advertising can be very confusing topics, especially for a beginner. Navigating through the abundance of technical jargon and its accompanying complexities can sometimes lead to confusion. Even experienced veterans may find it perplexing to stay updated on emerging technologies. In this rapidly evolving industry, research is paramount, irrespective of whether you are a beginner, or not. Programmatic advertising has brought about some severe advances in advertising technology. In the previous days, ads were negotiated manually, and publishers and advertisers would reach an agreement to place an advertisement on the website for a given period. The same ad would show, irrespective of who visited the site. Programmatic advertising uses artificial intelligence and machine learning to purchase ads in real-time. This eliminated the need for human negotiations and pre-set prices. It has made the purchase of advertisements more effective and efficient. If you are interested in programmatic advertising or media buying as a career, or simply need more information about the same, we have listed some of the best books on programmatic advertising here. These books will show you proven ways to increase your programmatic ad revenue. It is important to remember that this kind of technology is constantly evolving and it can be difficult to find resources that keep up with the time. Here, we have listed our favourite books on programmatic advertising that will give you the needed knowledge while keeping relevance in mind.

by Editorial Staff