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Bloggers utilize various popular email marketing platforms to manage their email campaigns and engage with subscribers. To build a successful blogging business, it is essential to capture leads and maintain email lists efficiently, so you can convert website visitors into paying customers. When selecting an email service provider (ESP), it is important to take into account some key factors like budget, the size of your subscriber list, and any specific needs to narrow down the range of options for your business. Here is a list of 8 email marketing softwares that are great bloggers and online business owners:
SendPulse is an affordable and easy to use platform that offers all the email marketing essentials and some extra features and tools that are popular among blogging entrepreneurs and content creators. You get advanced automation, ChatGPT integration, multichannel campaigns for messengers / emails / SMS / web push, chatbots and live chat, websites and landing pages, a free CRM, pop-ups and an online course builder within a single highly integrated platform.
Key Features:
Pricing: FREE plan - 500 subscribers, 15 000 emails, minimal automation - the basics for those who have just started. Paid plans offer unlimited emails starting from $6.40 for STANDARD, $7.68 for PRO and $10.75 for ENTERPRISE for 500 subscribers and scale up into millions of subs. Each next plan offers more of everything and some extra features. The PRO plan looks like a good choice for a blogger.
Brevo is a popular email marketing platform designed to help you collect subscribers, broadcast emails and set up email automations to comprehensively manage your marketing needs. It features a user-friendly interface along with responsive templates and easy customizations to let you design professional campaigns within minutes. Brevo also comes with affordable pricing plans, making it a flexible option for bloggers of all sizes.
Key Features:
Pricing: It has a free plan that is great for those who want to test out the software before switching to a paid plan. The Starter plan comes at ₹1575/month and is ideal for growing businesses, with 20k emails/month, unlimited contacts and no daily sending limits. The Business plan starts at ₹4075/month, with marketing automation and advanced statistics among a host of other benefits.
SendX is a user-friendly email marketing software that optimizes your email campaigns based on 30+ parameters (like email open, clicks and conversions), timezone, domain name etc. Its advanced segmentation and targeting options allow bloggers and online businesses owners of all sizes to effectively engage with their audience. SendX features a simple drag-and-drop editor with a ton of customizing options to streamline marketing. While it does not have a free version, you can avail a 14-day free trial to decide if it is a good fit for your needs.
Key Features:
Pricing: SendX offers a range of plans, starting from $9.99 to $189.99. The $9.99 plan supports 1000 subscribers, and the $189.99 plan supports upto 35k.
Moosend is a user-friendly email marketing and marketing automation platform with a variety of features for bloggers to engage with subscribers and increase conversions. Its drag-and-drop email builder, pre-built templates, and advanced analytics is a great choice for anyone looking for powerful features at a low cost. What really sets Moosend apart is that all of its features are available through the purchase of their most basic plan. You can also avail a 30-day free trial with no credit card.
Key Features:
Pricing: There is no free plan but Moosend comes with a 30-day free trial with all its features. The Pro plan starts as low as $9/month for up to 500 subscribers and unlimited emails, going up to $315/month for a limit of 50k subscribers.
MailerLite is a popular email marketing platform that provides a range of features for bloggers and content creators to design visually appealing emails, create email automation sequences, and track email performance metrics to effectively engage with their subscribers. Backed by 24/7 customer support, MailerLite has an excellent free plan, and even its paid plans are competitively priced, making it a worthy option to consider.
Key Features:
Pricing: MailerLite’s free plan supports up to 1000 subscribers and 12k monthly emails. The Growing Business plan starts at $10/month, for up to 500 subscribers and unlimited monthly emails. All paid plans come with an option to choose a tier based on your total number of subscribers.
Zoho Campaigns is a powerful email marketing software that empowers bloggers and online business owners to effortlessly create, send, and monitor impactful email campaigns. Through its list of features such as contact management, list segmentation, A/B testing, and analytics, Zoho Campaign provides you with the toolkit to meet your email marketing needs. With pre-designed templates and a drag-and-drop editor, the platform offers interactive tutorials to familiarize users with the platform and help maximize workflow.
Key Features
Pricing: The free plan supports up to 2K contacts and 6,000 emails/month. The Standard plan comes at ₹240/month and supports unlimited emails, dedicated IP and SMS marketing. The Professional plan comes at ₹345/month and includes top features. Zoho Campaigns also has a pay-as-you-go plan for short-term needs, with no monthly or annual commitment.
Instantly is a cold email platform powered by AI that helps you send more cold emails with less effort to boost your campaigns’ response rate. Cold emailing softwares let you add an unlimited number of email accounts without charging you per email, making it a great email outreach tool for bloggers and content creators. Instantly’s clean and simple UI helps beginners get familiarized with the platform fairly quickly, making it a great option for new as well as experienced users.
Key Features
Pricing: Instantly has no free plan, but their $37 Growth plan is cheaper than many alternatives on the market. It supports unlimited email accounts and warmups, with 1k active leads and 5k monthly emails. The $97 Hypergrowth plan supports 25k active leads and 100,000 monthly emails with premium support.
Constant Contact is a widely popular email marketing platform that allows businesses and individuals to create, manage, and optimize their email marketing campaigns. Known for its simplicity, deliverability, and ease of use, you can use this software to amplify your marketing strategies with a 97% email delivery success rate. Constant Contact is also one of the most well reviewed platforms on the internet, making it a great choice for bloggers of all scales.
Key Features
Pricing: This software doesn’t offer a free version. Prices are based on the number of contacts, starting from $12/month for the Lite plan, $35/month for the Standard plan, and $80 for the Premium.
Campaign Monitor is a full-fledged email marketing software that provides bloggers and content creators with all the necessary tools to efficiently manage subscriptions, create impactful email newsletters, and obtain insights through advanced reports. It has an easy drag-and-drop email template builder designed to get you up and running within minutes, along with hundreds of pre-built apps and integrations to extend its functionalities.
Key Features
Pricing: Prices are calculated based on the number of contacts. For up to 500 contacts, the Lite plan comes at $11/month, the Essential plan comes at $19/month, and the Premier plan with advanced segmentation tools comes at $149/month.
Summing up, email marketing softwares equip bloggers and online business owners with the complete toolkit to effectively create, manage, and execute email marketing campaigns. The 8 reviewed platforms provide a host of marketing solutions based on key strengths and individual performance to fit your specific business needs.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
Yes, email marketing allows you to directly connect with your audience, deliver valuable content, build relationships, and drive traffic to your blog.
An added factor to consider while selecting an email marketing platform is to research its user reviews and ratings to gauge the platform's reputation and performance.
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