Best Ad Networks for Social Traffic
With every second passing, there are new social media accounts being surfaced, there are new people interacting with new content over social media, there are new content creators coming up on social media. More like a loop. This increasing dominance of social media traffic comes with new opportunities for revenue generation and to actively tap into this market, publishers and marketers are looking out for the best ad networks to maximize their revenue from social audiences. Engagement from social traffic comes with a price as, unlike organic search traffic, it promises higher engagement but requires specific ad networks that cater to mobile users, influencers, and viral content.
In this article, we will be exploring the best ad networks for social traffic, and discuss their key features, and how they can help maximize your earnings. No matter whether you are a blogger, social media influencer, or website owner boasting some significant traffic, this article is your one-stop guide to everything social traffic monetization and the top-performing ad networks.
Why Monetize Social Traffic with Ad Networks?
Websites receive immense traffic from social media platforms like Facebook, Instagram, Twitter, TikTok, and Pinterest. Monetizing this traffic effectively requires the use of ad networks optimized for high engagement from mobile users. Social media traffic can be less reliable than search engine traffic, so utilizing the proper ad formats and strategies is essential for guaranteeing that the users' attention is captured and retained.
Key Challenges of Monetizing Social Traffic:
- High Engagement Rates: Any person on social media platforms spends more time with content than the organic traffic that you normally drive in
- Diverse Audience Base: Your audience can be from Tier 1 countries likethe USA, Germany or third-world countries. That’s the power of social media
- Multiple Monetization Opportunities: Ad options like push notifications, native ads, and interactive ad formats work well with social traffic.
Key Challenges of Monetizing Social Traffic:
- Shorter Session Duration: Social users tend to skim through ads resulting in lesser exposure to the ads.
- Higher Bounce Rates: In order to retain users, the content has to be interesting enough.
- Mobile Dominant Audience: Must use ad formats that work on mobile devices.
- Ad Compliance Issues: Networks block traffic from specific social media platforms.
By selecting the right ad network, publishers can increase their revenue potential without compromising user experience.
Best Ad Networks for Social Traffic
Below is a list of the top ad networks tailored for monetizing social media-driven traffic.
Setupad mostly serves the premium publishers boasting high-quality traffic amongst others. Their hybrid bidding solution maximizes ad revenues, and by leveraging AI-powered ad placements they ensure their publishers some extra dollars. They also claim to be mobile traffic-ready and have premium demand sources for better monetization.
iZooto enables easy monetization of push notifications for publishers, helping them to re-engage their audience including social media users through browser push ads. They do have a minimum threshold of 300,000 monthly unique page views for participating in their ad-sharing program.
Monetag specializes in pushing ad formats like pop-unders and push advertisements to social media audiences to create engagement. These advertisements are very effective for incoming social media traffic and non-search traffic, making Monetag an ideal choice.
Adsterra's social media sources ads are quite popular and include the Social Bar, pop-unders, and in-page push advertisements. These ad formats perform well for social media traffic monetization, making Adsterra one of the most sought-after social traffic monetization ad networks.
Newor Media: Newor Media focuses on delivering high CPMs while providing advanced display advertising. They intelligently integrate social traffic using AI and Header Bidding to ensure maximum revenue from all sources of traffic. Definitely a choice to consider.
AdsKeeper is a native ad network that offers personalized ad recommendations, aiming to achieve high click-through rates. Their native ads are designed to integrate seamlessly with content, potentially appealing to social media audiences.
Infolinks focuses on in-text and contextual advertising that blends with the content in a non-intrusive and effortless manner, serving users with advertising formats they will count as relevant. This method can optimize the experience of users coming from social media.
Choosing the Right Ad Network for Your Social Traffic
Great, now you know the best of the lot ( well, according to us ). But while selecting an ad network for social traffic, consider these factors:
- Ad Format Suitability – Make sure that the ad network accepts push, native, and display ads for mobile devices.
- Revenue Model – Decide from CPC, CPM, or CPA-based networks.
- Traffic Quality & Compliance – Some networks may be restrictive with receiving traffic from particular social sources.
- Integration & Performance – The ad network should provide enhanced AI optimization and fast-loading ads.
Ad CPM Rates for Your Social Traffic
The CPM rates for single traffic sources differ according to the ad network, the quality of the traffic, and the level of user interaction. Although these data are not exactly correct or wrong, here is an average of what you can expect from these platforms owing to the fact that most of them don’t disclose their CPM rates. Setupad pays from $5 up to $15 CPM for premium social traffic and uses hybrid header bidding to maximize revenues. Monetag’s rates range between $1 and $8 CPM depending on the ad type and country. Adsterra’s range is broader, $2-$12 CPM with the highest payments for pop-under and Social Bar ads. iZooto uses a revenue share approach regarding the level of engagement with push notifications. AdsKeeper focuses on Tier 1 traffic and offers CPM rates of $0.5 - $5, while Newor Media offers premium inventory at $5 - $20 CPM. Infolinks also offers CPM of $1 - $10 depending on the campaign’s geography and traffic source.
Conclusion
Needless to say, to monetize social traffic, you need to pick the right ad network that supports high engagement, mobile-first users, and multiple ad formats. If you want to be bullish on the growing social media vertical and are in the market for display ads, native advertising, or even AI-based ad optimization, the options above have you covered.
These networks are some of the best solutions for anyone looking to monetize while maintaining the user’s privacy. You can try a different network and ad format to see what works best for your audience if you have different requirements.
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