The Best Ad Spying Software Tools

Advertising is an essential aspect of digital marketing, and staying ahead of your competition is crucial to success. Ad spying software tools can help publishers track and monitor their competitors' advertising campaigns, providing valuable insights into their ad strategy. In this section, we will discuss the best ad-spying software tools for publishers in 2024. The ad spying tools comes under the umbrella of the larger competitive intelligence market, whose global market share is projected to reach USD 10.1 billion by 2025, growing at a CAGR of 7.4% from 2020 to 2025.

Ad spying software tools provide publishers with valuable insights into their competitors' ad campaigns, allowing them to adjust their ad strategy accordingly. These tools can monitor various ad formats such as display, video, and social media ads. With the right ad spying software tool, publishers can stay ahead of their competition and improve their advertising campaigns.

How to Choose The Best Ad-Spying Software for Publishers?

Choosing the right ad-spying software tool can be challenging, as there are many options available in the market. Here are some key factors to consider when selecting the best ad-spying software tool for your needs:

  • Ad Formats: Look for software that supports a wide range of ad formats, including display, video, and social media ads.
  • Competitor Coverage: Choose a tool that can monitor a wide range of competitors and ad networks, providing a comprehensive view of the advertising landscape.
  • Customization: Look for software that allows you to customize the ad spying experience, such as choosing specific ad networks or countries to monitor.
  • Reporting: Choose a tool that provides detailed reporting on competitor ad campaigns, such as ad copy, targeting, and performance metrics.
  • Cost: Consider the cost of the ad spying tool, as well as any ongoing maintenance or support fees.

The following list below consists of some of the best ad spying tools in the market. Some of these offers a free trial while others offers a freemium version with limited capabilities. If you are looking to get started with competitive intelligence, do take a look at some of the free ad spying tools out there in the market.


Advault is a powerful native ads spy tool that helps you find the best performing ads by tracking competitor activity, identifying winning marketing tactics, and locating the ideal and content and landing pages combo, within seconds.



Adplexity facilitates comprehensive tracking, allowing you to search and discover your competitors' most lucrative ad campaigns across mobile traffic sources, uncover hidden campaigns, and run winning ads across mobile popup traffic sources through actionable insights and smart campaign search, to facilitate effective monetization.

Poweradspy's versatile ad spying solution employs smart strategies to take the guesswork out of competitive advertising. By providing actionable insights into competitors' ad strategies and campaigns, Poweradspy streamlines research efforts and significantly reduces the costs associated with A/B testing.



Anstrex’s ad spying tool makes keeping an eye on your competition a straightforward and simple activity, through informative insights and precise keyword targeting and sorting filters to make decision-making easy.

By offering comprehensive data on leading networks, publishers and advertisers, Socialpeta optimizes competitive intelligence by analyzing your rivals to eliminate assumptions and drive incremental growth and revenue through proven strategies.



Known as the best and free ad spy tool, BigAdSpy is ideal for individuals, groups, and enterprises. It includes ads from more than 9 social networks, powerful search and a massive ad database with a collection of over a billion profitable ads. It shows you the daily trending ads and helps customize your tracking experienced to analyze according to your specific preferences.

More Information on Ad Spying Software Tools

Here are some additional points to consider when evaluating the importance and usage of ad-spying software tools:

  • Competitive Advantage: Ad spying software tools can provide publishers with a competitive advantage by allowing them to stay ahead of their competition and adjust their ad strategy accordingly.
  • Ad Performance Insights: By monitoring competitor ad campaigns, publishers can gain valuable insights into ad performance metrics, such as click-through rates and conversion rates.
  • Ad Optimization: Ad spying software tools can help publishers optimize their own ad campaigns by providing insights into what works and what doesn't work for their competitors.
  • Ad Testing: Publishers can use ad spying software tools to test different ad formats, targeting options, and ad copy to see what resonates with their target audience.

The following ad spying tools can help publisher and marketers identify emerging trends and popular ad formats. With 70% of users saying these tools help them stay ahead of market trends and improve their performance benchmarks.

Frequently Asked Questions

It is recommended that you use ad spying software tools on a regular basis to stay up-to-date on your competitors' ad campaigns and adjust your own ad strategy accordingly.

It is possible that some ad-spying software tools may slow down your website's performance. Make sure to choose a tool that has been tested and optimized for speed and performance.

By monitoring competitor ad campaigns, you can gain valuable insights into what works and what doesn't work for your target audience. Use this information to adjust your own ad strategy accordingly.

Yes, it is legal to use ad-spying software tools as long as they do not violate any laws or regulations regarding data privacy or intellectual property.