- IAB ad formats: These standardised ad formats make it it easier to run, trade, and display ads across different websites, apps, and devices without compatibility issues.
- Native Ads: These ads match the look and feel of your website or app to create a cohesive experience that feels native to the environment.
- In-Stream Video Ads: These ads automatically play when users click on a video, either before, during, or after the main video content.
- Outstream Ads: These video ads that play outside of traditional video content and are embedded in non-video content, such as articles, social media feeds, or other websites.
152 Media
Verified
Verified
152 Media bridges the gap between publishers, advertisers, and technology—unlocking new levels of performance through innovation, transparency, and AI-powered intelligence. As a Google Certified Publishing Partner, the platform allows publishers to tap into premium demand sources, with advanced analytics and reporting on ad inventory and performance.
152 Media Description
152 Media is a global ad tech and programmatic media house managing thousands of publishers worldwide while also working directly with the biggest brands and agencies to bring unique, high-quality demand that maximizes results for their partners. As a Google Certified Publishing Partner with over a decade of experience, the platform combines cutting-edge technology, AI innovation, and premium media relationships to help publishers achieve sustainable growth across the open web.
As a media house, 152 Media collaborates directly with top brands and leading agencies, curating premium and unique demand sources that enhance revenue opportunities for publishers beyond traditional programmatic channels. It offers various ad formats, including IAB, native, video instream, outstream, and in-app advertising. BidLift, 152 Media's prebid-approved AI module performs real-time bid request analysis, using buyer intelligence to match each impression with the most relevant and profitable demand. BidLift dynamically optimizes pricing and request quality, significantly improving results for both publishers and buyers.
152 Media operates on a net 30-day payment cycle, with no minimum payout threshold.
Quick Facts
- Quick Setup
- Faster Payouts (NET 30 days)
- Dedicated Account Manager
- Global Fill Rates
- Header Bidding Tech
- Privacy Compliant
- IAB Member
- Prebid Member
- Google Publishing Partner
152 Media Software Images
152 Media Products
- BidLift: 152 Media's prebid-approved AI module performs real-time bid request analysis, using buyer intelligence to match each impression with the most relevant and profitable demand. BidLift dynamically optimizes pricing and request quality, significantly improving results for both publishers and buyers.
Request Analyzer: Ensures every ad request is complete and accurate, automatically identifying issues that prevent bids from being generated, boosting overall fill rates. - Publisher Analyzer Tool: The Publishers Analyzer tool harnesses the power of AI to meticulously analyze hundreds of metrics and variables. This ensures that your inventory achieves peak performance. With this tool, publishers can enhance the quality of requests sent to Demand-Side Platforms (DSPs), ensuring that every piece of information is accurately conveyed and that your impressions receive maximum visibility from buyers.
152 Media Features and Capabilities
- Global Publisher Network: 152 Media empowers thousands of publishers worldwide with advanced tools and actionable insights designed to boost fill rates, CPMs, and overall revenue through transparent, data-driven monetization strategies.
- Exclusive Demand for Publishers: As a media house, the platform collaborates directly with top brands and leading agencies, curating premium and unique demand sources that enhance revenue opportunities beyond traditional programmatic channels.
- AI-Driven Innovation: They invest heavily in artificial intelligence and proprietary optimization systems designed to transform programmatic efficiency and profitability.
- Quick & Reliable Payments: Offers net 30-day payments, with no minimum payout threshold.
- Technology & Transparency: 152 Media's Prebid Wrapper simplifies header bidding for publishers, offering streamlined integrations with approved demand partners to drive better competition and performance.
- Brand Safety & Compliance: They maintain strict quality control and comply with all major data privacy regulations, ensuring a secure and transparent advertising environment.
- Dedicated Account Managers: 152 Media assigns dedicated account managers who work directly with publishers to set up and optimize their advertising performance, including header bidding.
152 Media Review: How to Signup?
Signing up with 152 Media is quick and easy, simply fill out the form on their website to get started.
152 Media Review: Ad Formats
152 Media Payment Info
152 Media operates on a net 30-day payment cycle. This means that the revenue is credited to your account 30 days after the end of that month, with no minimum payout threshold.
152 Media CPM Rate
CPM rates, or rates based on Cost Per Thousand impressions, are determined by multiple factors, some of which include ad format, audience demographics, and niche industry. Although 152 Media offers industry-competitive CPM rates, they will undoubtedly vary from publisher to publisher depending on a number of circumstances.
152 Media Review: Key Facts
- Established in 2011, headquartered in USA
- Google Certified Publishing Partner
- Monetizes over 10 billion impressions monthly
- Operates on a net-30 payment cycle with no minimum payout threshold
152 Media Geos Served
152 Media operates worldwide, with a focus on geos including the US, Europe and LATAM.
152 Media Revenue Share
152 Media operates on a revenue sharing model. The exact percentage depends on the product, volume and quality.
152 Media Contact Info
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/company/152-media/
- Website: https://152media.com/#contact
152 Media Review: Our Final Thoughts
This concludes the 152 Media review. The platform's AI-powered tools like BidLift, Request Analyzer, and Publisher Analyzer reflect its focus on efficiency, precision, and sustainability, ensuring publishers not only earn more but also operate within a cleaner, smarter, and privacy-compliant ecosystem. 152 Media's Prebid-approved wrapper, brand-safe framework, and global publisher network make it a trusted choice for those looking to scale revenue while maintaining transparency and control.
The PublisherGrowth team has reviewed 152Media and rates the platform 4.6/5 at the time of writing this review.
Want to know more about 152 Media
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Editorial Rating
4.6
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