adjoe

adjoe Features and Capabilities

adjoe provides a range of solutions focused on maximizing engagement, revenue, and performance for mobile apps:

• Playtime Ad Unit: A rewarded engagement ad format that rewards users for time spent or key events, increasing retention and monetization.
• adjoe Ads & Mediation: Integrated mediation and bidding platform for rewarded, interstitial, and banner ads, helping publishers access premium demand.
• adjoe Exchange: Proprietary exchange unlocking access to premium global inventory and direct advertiser demand.
• Advanced Targeting & Analytics: Geographic and demographic targeting with dashboard analytics to optimize campaigns.
• Anti-Fraud Systems: Built-in protection designed to reduce invalid traffic and ensure quality user engagement.
• Loyalty & Arcade Solutions: Gamified loyalty tools to boost CLTV and engagement for publishers and brands.

adjoe Review: Ad Formats

adjoe’s product suite supports multiple monetization and advertising approaches, tailored specifically for mobile environments:

• Rewarded Ads (Playtime): Core revenue driver with rewards tied to time-based or event-based engagement.
• Interstitial Ads: Full-screen ads that appear at natural transition points in apps.
• Banner Ads: Standard display formats for consistent monetization.
• Native & Engaging Formats: Designed to blend with app content and encourage clicks.
• Mediation Tools: Control over inventory placement, prioritization, and optimization across demand sources.

adjoe Payment Info

Unlike traditional publisher ad networks that publicly list payout rates, adjoe’s revenue and pricing details are generally confidential and vary by partner, traffic quality, and geography. Some third-party industry sources report typical ranges for publishers who integrate rewarded formats:

• Playtime rewarded eCPMs (Tier 1): Reported between ~$0.50 – $1.50 per 1,000 app users.
• Publisher Revenue Share: Often around 70 – 80 % net take for publishers depending on deal terms.
• Interstitial/Banner Averages: Wide range based on market; ~$0.10 – $3.00 CPM possible.

Actual rates vary by app category, GEO, and overall demand quality.

• Founded in 2018, headquartered in Hamburg, Germany.
• Specializes in mobile advertising, app monetization, and user acquisition.
• Offers proprietary rewarded ad formats and mediation tools.
• Backed by applike group & Bertelsmann with major funding for expansion.
• ISO 27001 certified for data security and compliance.

This adjoe review highlights the platform is especially suitable for:

• Mobile game developers and publishers looking to increase ARPDAU and retention.
• App publishers with significant user bases targeting global monetization and UA campaigns.
• Advertisers seeking performant user acquisition through advanced rewarded and playtime ad formats.
• Media partners & DSPs requiring mediation and access to premium app inventory.

adjoe Publisher Eligibility

Eligibility for monetization with adjoe generally depends on:

• Integrated SDK usage in mobile apps.
• Traffic volume and quality (higher engagement often unlocks better revenue).
• Compliance with adjoe policies and regional advertising regulations.

Smaller apps may be accepted, but the best monetization outcomes typically occur with mid-to-high traffic apps in Tier 1 markets.

adjoe’s pricing model isn’t openly published like commodity ad networks; pricing and revenue share are typically agreed during onboarding and integration. Key factors that influence pricing include:

• App category and volume
• GEOs targeted
• Demand type (direct, mediated, or exchange)
• Rewarded ad configuration

adjoe Revenue Share

Revenue for publishers via adjoe is primarily driven by:

• Rewarded ads with engagement incentives
• CPM-based interstitials and banners
• Mediation-driven optimized demand sources

The focus on Playtime rewarded formats often delivers more meaningful engagement and deeper monetization compared to basic display inventory.