Affinity Global

Name: Affinity Global
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Affinity Global is an AI-driven user engagement platform that empowers digital publishers to create interactive, contextually relevant content experiences. Through innovative polls, surveys, and quizzes, Affinity helps increase user engagement by 40% and time on site by 25%, while providing valuable audience insights to content creators.

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Description
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Features and Capabilities
CPM Rate
Key Facts
Geos Served
Publisher Eligibility
Pricing
Revenue Share
Products
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Affinity Global Description

Affinity Global is an innovative ad tech company specializing in user engagement products for digital marketers and media companies. Affinity has established itself as a leader in creating interactive, contextually relevant content experiences. Their AI-driven platform focuses on driving higher engagement for content publishers through interactive polls, surveys, and other dynamic elements. Affinity's solutions reach millions of users daily across thousands of publisher sites, with an average increase in user engagement of 40% for partner sites. The platform's machine learning algorithms ensure that interactive elements are highly relevant to the content, resulting in a 25% increase in time spent on site for publishers using Affinity's tools. Compliant with GDPR and CCPA, Affinity prioritizes user privacy while delivering powerful engagement solutions.

Quick Facts

Quick Setup , High CPMs , Multiple Formats , Dedicated Account Manager , Global Fill Rates , Google Publishing Partner

Affinity Global Products

Affinity Global Polls: AI-powered interactive polls that dynamically relate to content.
Surveys: In-depth survey tools for gathering user insights and opinions.
Quiz: Engaging quiz formats to boost user interaction and content comprehension.
Personalization Engine: AI-driven content recommendation system.
Analytics Dashboard: Comprehensive reporting on user engagement and behavior.
API: Integration options for custom implementations.
Audience Segments: Data-driven user segmentation for targeted engagement.
A/B Testing Tool: Platform for optimizing interactive content performance.

Affinity Global Software Images

Affinity Global Features and Capabilities

Affinity Global's platform is designed to seamlessly integrate interactive elements into publisher content, enhancing user engagement and providing valuable insights. Here's what Affinity offers:

Contextual AI: Machine learning algorithms that analyze content to create relevant interactive elements.
Real-time Engagement Tracking: Instant analytics on user interactions and engagement levels.
Multiformat Support: Ability to create polls, surveys, quizzes, and other interactive content types.
Mobile Optimization: Fully responsive design for optimal mobile user experience.
Custom Styling: Tools to match interactive elements with publisher branding.
Data Collection & Analysis: Gather valuable first-party data through user interactions.
Integration Flexibility: Easy integration with various content management systems and platforms.
Audience Segmentation: Create targeted experiences based on user behavior and preferences.
Multilingual Support: Ability to create interactive content in multiple languages.
GDPR & CCPA Compliance: Built-in tools for managing user consent and data privacy.

Affinity Global CPM Rate

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Affinity Global typically offers competitive CPM rates, they can largely vary depending on these factors.

Affinity Global Key Facts

Average 40% increase in user engagement for partner sites
25% increase in time spent on site for users interacting with Affinity tools
GDPR and CCPA compliant
Specializes in AI-driven user engagement solutions
Focuses on creating contextually relevant interactive content

Affinity Global Geos Served

Affinity Global operates across multiple geographies, with a focus on high-value markets, making it suitable for publishers targeting global audiences.

Affinity Global Publisher Eligibility

Genuine Traffic Source: Publishers must have genuine, organic traffic
Minimum Traffic Requirements: Although specific thresholds may vary, publishers typically need a stable volume of monthly traffic. Sites with higher traffic tend to be prioritized for onboarding.
Content Quality: Websites should have original, high-quality content that complies with Affinity Global’s policies.

Affinity Global Pricing

Affinity Global operates on a customized pricing model based on the scale and specific needs of each client. CPM-based pricing for larger publishers and performance-based models for smaller partners. Affinity also provides a free trial period for new clients to demonstrate the effectiveness of their engagement tools.

Affinity Global Revenue Share

Affinity Global's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.