Affinity Global Description

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Affinity is an innovative ad tech company specializing in user engagement products for digital marketers and media companies. Affinity has established itself as a leader in creating interactive, contextually relevant content experiences. Their AI-driven platform focuses on driving higher engagement for content publishers through interactive polls, surveys, and other dynamic elements. Affinity's solutions reach millions of users daily across thousands of publisher sites, with an average increase in user engagement of 40% for partner sites. The platform's machine learning algorithms ensure that interactive elements are highly relevant to the content, resulting in a 25% increase in time spent on site for publishers using Affinity's tools. Compliant with GDPR and CCPA, Affinity prioritizes user privacy while delivering powerful engagement solutions.

Quick Facts
Quick Setup
High CPMs
Multiple Formats
Dedicated Account Manager
Global Fill Rates
Google Publishing Partner

Affinity Global Products

  • Affinity Polls: AI-powered interactive polls that dynamically relate to content.
  • Affinity Surveys: In-depth survey tools for gathering user insights and opinions.
  • Affinity Quiz: Engaging quiz formats to boost user interaction and content comprehension.
  • Affinity Personalization Engine: AI-driven content recommendation system.
  • Affinity Analytics Dashboard: Comprehensive reporting on user engagement and behavior.
  • Affinity API: Integration options for custom implementations.
  • Affinity Audience Segments: Data-driven user segmentation for targeted engagement.
  • Affinity A/B Testing Tool: Platform for optimizing interactive content performance.

Affinity Global Software Images

Affinity Global Features and Capabilities

Affinity's platform is designed to seamlessly integrate interactive elements into publisher content, enhancing user engagement and providing valuable insights. Here's what Affinity offers:

  • Contextual AI: Machine learning algorithms that analyze content to create relevant interactive elements.
  • Real-time Engagement Tracking: Instant analytics on user interactions and engagement levels.
  • Multiformat Support: Ability to create polls, surveys, quizzes, and other interactive content types.
  • Mobile Optimization: Fully responsive design for optimal mobile user experience.
  • Custom Styling: Tools to match interactive elements with publisher branding.
  • Data Collection & Analysis: Gather valuable first-party data through user interactions.
  • Integration Flexibility: Easy integration with various content management systems and platforms.
  • Audience Segmentation: Create targeted experiences based on user behavior and preferences.
  • Multilingual Support: Ability to create interactive content in multiple languages.
  • GDPR & CCPA Compliance: Built-in tools for managing user consent and data privacy.

Affinity Global Payment Info

Affinity Global CPM Rate

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Affinity Global Key Facts

Average 40% increase in user engagement for partner sites
25% increase in time spent on site for users interacting with Affinity tools
GDPR and CCPA compliant
Specializes in AI-driven user engagement solutions
Focuses on creating contextually relevant interactive content

Affinity Global Site Type Monetized

Affinity Global Geos Served

Affinity Global Publisher Eligibility

Affinity Global Pricing

Affinity operates on a customized pricing model based on the scale and specific needs of each client.  CPM-based pricing for larger publishers and performance-based models for smaller partners. Affinity also provides a free trial period for new clients to demonstrate the effectiveness of their engagement tools.

Affinity Global Revenue Share

Affinity Global Ad Formats

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