Display.io

Following are the products offered by Display.io- 

• Mobile ad formats-  There are several mobile ad formats that are supported by the website which include native afd, banners, playable ads, rewarded video ads and more. 

• Advanced reporting and analytics- Comprehensive dashboard is offered by the platform to access the growth and direction of the campaign. One can acquire real-time insights with impression rates to access the metrics. These customizable metrics give a scope to the users to fine-tune their campaign and strategies. 

• Monetization as well as mediation tool- Allows for integration with multiple demand sources as well as ad network which helps to optimize the fill rates and earn revenue. Moreover, auction based pricing enables the publishers to acquire a competitive rate for ad placements. Tools for A/B testing and campaign customization helps to maximize the ad performance. 

• Global demand for audience targeting- Provides partnership for a vast network to acquire a high fill rate globally. In fact, ad targeting is done worldwide based on behaviour, location, user preference to deliver relevant content.
• Privacy compliance tools- It offers in-built complainant regulations and abides to global regulation norms like CCPA, GDPR, etc ensuring secure data handling.

Following are the features and capabilities of Display.io- 

• Advanced technical tools- Offers tools like lightweight SDK which has minimal impact and excels at supporting both IOS and Android.  

• Comprehensive formats for ads- Different ad formats recelent to traffic enhancements are provided by the website which include rewarded video ads, native ads, banners, playable ads, offerwalls and so on. 

• Performance optimization tools- The A/B testing tools are utilized to experiment with different ad formats and offer the most suitable monetization strategies. Other strategies for optimization include frequency capping where it controls how often the ads are shown, preventing fatigue from continuous ad viewing and ultimately rejection. 

• Reporting and analytics- Performance rate of an ad is monitored via different metrics like clicks, impressions and revenue generation. Further, the customizable reporting feature tracks the performance of the ad and suggests strategies based on the outcomes. 

• Global Reach out- The platform provides access to a broad range of global networks ensuring that the fill rate is high.
• Compliance and fraud prevention- Built-in mechanism is present to detect and then suggest methods to prevent invalid clicks and traffic. Display.io adheres to both CCPA as well as GDPR for data regulation and protection.

Payment on Display.io is done on Net-60 basis which implies that transactions are made at the end of 60 days cycle. Direct payment method is maintained for publishers as the invoices are generated to be initiated via PayPal or bank transfer.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Ucfunnel typically offers competitive CPM rates, they can largely vary depending on these factors.

• Specializes in mobile app revenue generation and monetization. 
• Includes unique ad formats like rewarded video ads, interscroller ads, native and playable ads. 
• Offers lightweight SDK for both Android and IOS. 
• Real-time bidding ensures competitive revenue and pricing.

Display.io functions on a global scale for publishers from different regions of the world. A significant focus is laid on the markets of North America. Other areas include Europe, Asian Pacific region, Latin America and more. Display.io ensures that it meets the global ad demands and is designed to adapt to varying marketing conditions for effective strategy implementation.

Publishers need to fulfill certain Eligibility criteria to work with Display.io. They are expected to maintain a threshold traffic on their website and produce genuine and organic content. They must integrate the SDK provided by the website for performance tracking of ads. Specific quality standards must be met by the publishers to participate and collaborate with Display.io

• Rewarded Video ads- This allows the viewers to watch the videos in exchange for some in-app rewards. 

• Interscroller ads- These include full-screen ads that are scrollable and offer high-impact impressions. 

• Native ads- These ads are integrated seamlessly in the content for a non-intrusive experience tailored to the preference of the viewers. 

• Banners- These are traditional ads which are either present on top or at the bottom of the app screen and help in steady revenue generation. 

• Playable ads- Playable ads are interactive units of ads that include simple games, quizzes and ensure viewer engagement.
• Interactive ads- These ads have a customizable format and interactive questions and quizzes unique to the content.