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DoubleVerify provides the measurement, insights, and tools to improve ad delivery, enhance inventory quality and drive performance — all to boost yield. It gives publishers clarity into how their inventory performs and how it's perceived by demand partners. With increased measurement transparency and real-time targeting tools, it helps publishers eliminate impression waste and maximize revenue potential. It is a comprehensive yield solution that combines data automation, media quality insights, and inventory optimization across all of the publisher’s inventory, whether direct sold or programmatic.