DoubleVerify

Name: DoubleVerify
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DoubleVerify provides a centralized platform to manage revenue, inventory quality, campaign delivery, and yield for top apps and websites.

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DoubleVerify Description

DoubleVerify provides the measurement, insights, and tools to improve ad delivery, enhance inventory quality and drive performance — all to boost yield. It gives publishers clarity into how their inventory performs and how it's perceived by demand partners. With increased measurement transparency and real-time targeting tools, it helps publishers eliminate impression waste and maximize revenue potential. It is a comprehensive yield solution that combines data automation, media quality insights, and inventory optimization across all of the publisher’s inventory, whether direct sold or programmatic.

DoubleVerify Features and Capabilities

Unified Analytics: Get actionable insights for yield optimization with intelligent reporting across all of your data sources and revenue channels.
Campaign Delivery Insights: Supercharge your ops and streamline billing with visual campaign performance monitoring on a media-specific dashboard.
Inventory Quality Insights: Generate new revenue by discovering high-performing, authentic inventory based on DV fraud, viewability, brand safety, and suitability data.
Quality Targeting Automation: Automatically optimize yield in real-time with ad delivery based on fraud, viewability, contextual categories, and brand suitability signals.
Industry Benchmarks: Easily gain insight into how your inventory is performing in key areas compared with competing publishers.

DoubleVerify Key Facts

Yield Insights help publishers understand which campaigns are meeting or exceeding buyer objectives and which are not. Publishers can also get details on site-wide performance, shedding light on trends that impact pricing and effectiveness.
Quality Targeting Automation delivers DV data in real time, allowing publishers to optimize pricing for high-quality fraud, viewability, brand safety, and suitability segments.
Pattern recognition is critical in today’s complicated advertising landscape. Access market data that improves decision-making and inventory strategy based on competition.
DV's accredited data has been trusted by the world's largest brands for over a decade. They provide publishers with the same degree of transparency and actionable insights — putting them in control of yield dynamics.