DoubleVerify Description

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DoubleVerify provides the measurement, insights, and tools to improve ad delivery, enhance inventory quality and drive performance — all to boost yield. It gives publishers clarity into how their inventory performs and how it's perceived by demand partners. With increased measurement transparency and real-time targeting tools, it helps publishers eliminate impression waste and maximize revenue potential. It is a comprehensive yield solution that combines data automation, media quality insights, and inventory optimization across all of the publisher’s inventory, whether direct sold or programmatic.

DoubleVerify Features and Capabilities

  • Unified Analytics: Get actionable insights for yield optimization with intelligent reporting across all of your data sources and revenue channels.
  • Campaign Delivery Insights: Supercharge your ops and streamline billing with visual campaign performance monitoring on a media-specific dashboard.
  • Inventory Quality Insights: Generate new revenue by discovering high-performing, authentic inventory based on DV fraud, viewability, brand safety, and suitability data.
  • Quality Targeting Automation: Automatically optimize yield in real-time with ad delivery based on fraud, viewability, contextual categories, and brand suitability signals.
  • Industry Benchmarks: Easily gain insight into how your inventory is performing in key areas compared with competing publishers.
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DoubleVerify Key Facts

  • Yield Insights help publishers understand which campaigns are meeting or exceeding buyer objectives and which are not. Publishers can also get details on site-wide performance, shedding light on trends that impact pricing and effectiveness.
  • Quality Targeting Automation delivers DV data in real time, allowing publishers to optimize pricing for high-quality fraud, viewability, brand safety, and suitability segments.
  • Pattern recognition is critical in today’s complicated advertising landscape. Access market data that improves decision-making and inventory strategy based on competition.
  • DV's accredited data has been trusted by the world's largest brands for over a decade. They provide publishers with the same degree of transparency and actionable insights — putting them in control of yield dynamics.

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