Forensiq
Forensiq is an ad fraud protection and monitoring software that protects both demand and supply-side partners against complex fraud scenarios on mobile, desktop, and connected TV channels.
Forensiq Description
Forensiq by Impact helps fortify your partnership by exposing affiliate fraud, influencer fraud, and traffic abnormalities wherever they corrupt your conversion paths. It helps cut out invalid traffic and reinvest spending in high-quality partnerships. It helps prevent liability, ensure accurate content, and avoid nasty surprises with continuous monitoring of your partners’ copy, creative, and offer details. It provides a data science support team who provides defense against ever-evolving fraud.
Forensiq Features and Capabilities
- Identify suspicious payments: Offers a machine learning-based fraud scoring for your partnership program. It helps suppress and reverse payouts to high-risk sources and streamline your quality assurance and partner relationship management all at once.
- Fraud reports with reason codes: Provides transparent reason codes that explain the nature of the suspicious or high-risk traffic and aggregate views of your traffic quality with summary statistics.
- Data science support: Offers a global team of data scientists who train their sophisticated detection algorithms, maintain fraud intelligence databases, and provide customized service. With their support, you’ll always have an up-to-date defense against ever-evolving fraud.
- Regulator: Offers a compliance tool that prevents liability, ensures accurate content, and avoids nasty surprises with continuous monitoring of your partners’ copy, creative, and offer details.
Forensiq Ad Formats
- Helps monitor your traffic for simple and sophisticated click-fraud techniques to cut out attribution risk and strengthen relationships with quality partners.
- Helps gain real-time insights into suspicious traffic sources to quickly identify high-risk partners. Block payments for illegitimate lead and conversion events.
- Helps leverage layered detection methods to find and flag sources resembling install farms and bots.
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