Impactify

The following are the products offered by Impactify:

• Variety of Ad Formats: High-quality video ads are supported by Impactify to integrate with the content seamlessly. These blend with the surroundings and create an interactive experience for the viewers. 
• Mobile Optimization Formats: With the increase in mobile traffic, ad formats optimized for mobile apps are integrated for greater responsiveness.
• Google Ad Exchange Access: The platform is a Google partner and can provide access to Google premium ad exchange for higher monetization of ad demands as well as better quality displays.

The top features and capabilities of Impactify are as follows:

• Innovative Ad Formats: Several ad formats are supported by the website which include interactive video ads for a seamless integration and engaging experience. 
• Advanced Reporting and Analytics: This is a real-time analytics platform where reporting and analytics can be done to track performance, monitor every key metric and gain insight about the ad campaign. 
• Mobile Optimization: These ad formats provided by the website are designed to integrate seamlessly with the organic content and optimize itself for mobile app display.
• Flexible Monetization Model: Several models for revenue generation and monitoring are present that include CPM, CPC, etc to adapt to varying requirements of the publishers.

• Rewarded Video Ads: Integrated into the organic content for greater visibility. 
• Native Ads: Integrates smoothly with the content of the video and provides a non-intrusive experience. 
• Mobile Optimized Ads: These are formats that are tailored to work on mobile devices and create high responsiveness. 
• Dynamic Display Ads: These are customized banners that are created for higher responsiveness and greater engagement.
• 3D and Transparent Ads: These are visually engaging ad formats that are optimized for an interesting viewer experience.

Impactify generates revenue for the publishers based on the ad placements. However, a threshold limit must be achieved before transactions are made. All payments are processed through wire transfer and PayPal to the publishers. Emphasis is made on transparency of the transactions and money transfers.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s user niche, floor pricing rules, number and type of ads displayed. While Impactify typically offers competitive CPM rates, they can largely vary depending on these factors.

• Founded: 2016
• Focus: High-impact, non-intrusive video ad formats for publishers
• Ad Performance: 80% video completion rate, 92% viewability rate
• Technology: Cross-device compatible and programmatic advertising
• For Publishers: Higher CPMs, non-exclusive, AdX integration
• Content Quality: Premium and brand-safe ad inventory
• Reach: Global

Impactify monetizes content-based websites such as news, blogs, entertainment, lifestyle, and niche media websites. Impactify is best suited for publishers with consistent traffic and high user engagement.

Impactify serves audiences globally and partners with different publishers’ brands. The platform serves mostly specific countries like the United States, United Kingdom, Germany, and Western Europe regions. The website has a global presence in the premium markets with publishers worldwide accommodating traffic sources from various regions.

Publishers should present a website with high-quality content. Moreover, the publishers must align with compliance and strategies. All the websites must adhere to compliance guidelines and present organic content to work with Impactify.