Minute Media

Minute Media offers a suite of products that allow publishers to manage, monetize, and enhance content across various platforms: 

• Voltax Video Platform: It is a video creation and monetization platform that enables publishers to easily create, distribute, and monetize video content. With audience growth and engagement tools, publishers can grow views and revenue with minimal effort using the Voltax Video. 
• Voltax Site: It is a multipurpose content management and publishing site that operates as a content platform meant to create, distribute, and monetize content. The service runs parallel to every flagship brand in Minute Media while providing third-party publishers with the tools they require to manage their websites in an easy way. 
•  Content Brands. Of the company's well-known brands, Minute Media, which offers a mix of fan-centric sports, pop culture, and lifestyle content, and Mental Floss with its intellectual pop culture fare, are two such well-known brands. Using those brands, advertisers connect to niche audiences.
• BetSided is a sports betting content site that amplifies Minute Media's presence in the sports betting marketplace. It partners with tier-one betting operators, leading to deeper engagement and unique ad placement options for sports betting content.

Minute Media’s platform includes a broad range of features and capabilities designed to maximize ad revenue, content reach, and engagement: 

• Global Reach: Minute Media has content available in more than 10 languages, meaning brands can reach audiences around the globe. The platform reaches millions across various continents, making it an ideal choice for advertisers who target a wide range of demographics. 
• Content Flexibility: Minute Media supports multiple content formats, covering video and editorial content but also live updates, as a flexible and comprehensive platform offering publishers. 
• Monetization Tools- Voltax provides publishers with hassle-free integration of ads, effortless syndication of videos along maximizing revenue through multiple monetization options. The whole tool is designed in such a way that the ad experience is enhanced along with making revenue in an efficient way. 
• Sports-Focused Partnerships: Minute Media has partnered with the biggest sports organizations and leagues, including soccer and British women's football. Such partnerships make it a strong player in the provision of sports content and allow it to offer unique opportunities for advertisers.
• User Engagement: This service focuses on fan-driven as well as athlete-driven storytelling, which maximizes engagement and provides a unique connectivity between content and audiences. Publishers benefit from the high-engagement formats that attract loyal, returning users.

Minute Media generally operates on a revenue-sharing model, meaning that publishers retain a percentage of the ad revenue generated on their content. Payment terms are set based on agreements with advertisers, and payments are made to publishers on a net basis, typically within 30 to 60 days after campaigns are completed.

CPM for an ad format varies with both the target demographic and with the reach of content across the platform. Instream video ads and programmatic ads are generally higher due to the nature of targeting; and publishers working with high engagement formats and premium inventory, according to Minute Media, "are getting elevated CPM rates, as we custom rate based on campaign specifics and audience segmentation.

• Founded: 2011 
• Headquarters: Tel Aviv, Israel 
• Primary Brands: The Players' Tribune, FanSided, 90min, Mental Floss, and DBLTAP
• Market Focus: Sports, lifestyle, and culture content with a fan-centric approach
• Global Reach: Available in over 10 languages, reaching millions worldwide 
• Ad Solutions: Video, display, native, and programmatic advertising formats 

Content-rich websites focused on sports, lifestyle, and pop culture are the specializations of Minute Media, making it ideal for media companies which rely on dynamic, socially-driven content. The platform will be suitable for publishers prioritizing audience engagement and needing a comprehensive monetization strategy to support both editorial and video content.

Minute Media operates globally, serving content and advertisements across continents. Its multi-language support and broad reach allow publishers to connect with diverse audiences in North America, Europe, Asia, and beyond.

Publishers looking to collaborate with Minute Media should therefore create content on sports, entertainment, and pop culture. To be eligible, publishers ought to target the creation of content centered around Minute Media's core themes while placing emphasis on engagement and interaction with their fans. The platform is open to large and mid-sized publishers that engage in providing quality service to users.

Minute Media’s revenue-sharing model is structured to maximize publisher earnings while delivering quality content to audiences. Typically, publishers receive a substantial portion of ad revenue, while Minute Media retains a smaller percentage to cover platform and service costs. This approach fosters a mutually beneficial relationship, allowing both parties to profit as engagement and ad performance increase.

Minute Media offers a variety of ad formats to suit different content types and engagement strategies: 

• In-Stream Video Ads: Short ads embedded in video streams, designed to enhance viewer experience without interrupting content flow. 
• Display Ads: Standard banner ads that appear across various sections of content pages, providing consistent ad exposure. 
• Native Ads: Ads integrated within editorial content, designed to appear as part of the natural reading experience, improving relevance and engagement. 
• Programmatic Ads: Automated ad placements based on user data and targeting. This format leverages Minute Media’s data insights for maximum reach and revenue.
• Interstitial Ads: Full-screen ads that appear at natural transition points, such as between content pages, capturing viewer attention without interrupting content consumption.