Paved

Paved offers a suite of tools designed to help publishers maximize their newsletter monetization:​

• Marketplace: Paved helps hundreds of advertisers discover their publications and get sponsorship requests from relevant brands.
• Ad Network: Paved delivers relevant ads to subscribers based on newsletter content and subscriber interests.​
• Booker: Streamlines the direct sponsorship process, managing pitches, contracts, and payments in one place.​
• Radar: Provides insights into advertiser activity, helping publishers identify potential sponsorship opportunities .

• Keep track: Allows you to see all your requests, bookings, and ongoing sponsorships in one dashboard
• Set price and availability: Allows you to set and change prices at any time, choose how you work with advertisers.
• Simple creative uploads: Creatives get uploaded according to the requirements you set in advance. 
• On-time payments: Handles all invoices, I/Os reporting, and payouts on your behalf.
• Marketplace: Has hundreds of advertisers that can discover your publication and send sponsorship requests from relevant brands that align with your audience. 
• Relevant ads: Delivers relevant ads to subscribers based on newsletter content and subscriber interests.

To become a publisher with Paved, follow these steps:​

• Visit the Paved Website: Navigate to www.paved.com.​
• Click on 'Sign Up': Located at the top right corner of the homepage.​
• Select 'Publisher' Account: Choose the appropriate account type to proceed.​
• Provide Newsletter Details: Enter information about your newsletter, including subscriber count and niche.
• Submit for Review: Paved will review your application and notify you upon approval.

Paved offers flexible ad formats that publishers can mix and march to diversify their revenue streams. These include:

• Sponsored email advertisements: These are placements of an advertisement within a newsletter or promotional email sent by a third party to their mailing list.
• Sponsored blog content: These are posts written and published on a blog that serve to promote a brand, product, or service in a native and informative fashion.
  
• Dedicated email sponsorships: These are sending an entire email completely devoted to a sponsor's message, usually to a curated or niche audience.
  
• Programmatic ads: They are computerized online ads purchased and distributed via computer programs that utilize real-time bidding and targeting algorithms.
  

Paved offers flexible payment options for publishers:​

• Payment Methods: Payments are typically processed via PayPal or direct bank transfers.​
• Payment Schedule: Publishers receive payments on a monthly basis, with detailed reports provided for transparency.​
• Minimum Payout Threshold: The minimum payout amount is set at $25, ensuring timely compensation for publishers.

Paved operates on a CPM (Cost Per Thousand) model for newsletter advertising. Typical CPM rates range between $15 and $30 per 1,000 opens, depending on factors such as audience engagement, niche, and advertiser demand

• Established: 2017
• Headquarters: New York, NY, USA. 
• Global Reach: Partners with over 3,000 publishers, reaching more than 253 million subscribers worldwide. 
• Marketplace: Offers a platform for advertisers to discover and sponsor top newsletters across various industries. 
• Ad Network: Provides automated native ad placements in newsletters, optimizing reach and engagement. ​
• Booker Tool: Enables publishers to streamline direct sponsorships with an advanced workflow system. ​
• Acquisition: In March 2025, Paved was acquired by Redbrick, a Canadian tech company, to accelerate growth and innovation in newsletter advertising. ​
• Publisher Support: Provides tools like Radar for lead generation and a referral program offering recurring commissions for referrals.

Paved supports a diverse range of newsletter verticals, including:​

• Technology​
• Finance​
• Health & Wellness​
• Business​
• Marketing
• Parenting​
• Travel​
• Fitness​
• E-commerce​
• Education

Paved operates globally, serving publishers and advertisers across various regions. This broad geographic reach allows publishers to connect with international advertisers and diversify their revenue streams.

Paved operates on a revenue-sharing model, where publishers earn a significant portion of the advertising revenue generated through their newsletters.