Personalized email content and subject lines tend to have higher open and click-through rates. According to Statista, personalized emails have an average open rate of 18.8% which is one of the highest in the industry. Are you regularly sending emails and newsletters? Email ads can monetize your newsletters. Email marketing ads are ads you send to subscribers who have accepted brand promotional emails. This is also known as newsletter advertising. Yet how do you get permission to send promotional ads? Where do you get brands which would allow you to put their ads in your newsletters? Email ad networks can solve this problem for you.
They work by finding the right advertisers for you to partner with. An email ad server is what runs and tracks these ads. These ad networks create and manage email campaigns and deliver ads to the target audience based on relevancy. They also use a bidding system to provide you with the best ads for your newsletters. Further benefits of these ad networks are covered in the next section.
You have to pick the best in a market filled with various email ad networks ensuring better ad fills, CPMs, and overall ad quality. Here are some tips for you to choose the best email ad networks.
There are some popular email ad networks for publishers, including LiveIntent, AdStation, and InboxAds. However, the best choice will depend on your specific needs and preferences. Be sure to do your research and compare the options before making a decision. Need help finding the correct email advertising network for your needs? Publisher Growth can find the right newsletter advertising program for you. We help you find the best email advertising network for publishers and then partner with them. Sign up for Publisher Growth here.
Paved in an all-in-one platform for publishers that helps them monetize their newsletter and site with sponsored content, native email ads, and dedicated sends.
Net Atlantic is an email marketing service that ensures great delivery and gives you deep, insightful, and actionable reporting.
Passendo is an email ad server and exchange that helps publishers unlock the power of in-email advertising.
Gold Lasso is a free email monetization and native adverting service that helps media companies monetize email newsletters using native advertising.
Email ad networks can provide numerous benefits for publishers, including
Overall, partnering with the right email ad networks can provide publishers with various benefits, from additional revenue streams to targeted advertising and streamlined ad management.
The cost per thousand impressions (CPM) rates for email ads can vary widely depending on several factors, including the industry, target audience, the quality of the email list, the size of the email campaign, and the reputation of the sender. CPM rates for email ads typically fall within the range of $5 to $50 per thousand impressions, but it's essential to note that these figures are approximate, and rates can be higher or lower in specific cases. Here are some factors that can influence CPM rates for email ads:
Email ad networks work by connecting publishers with advertisers. Advertisers provide ads to the network, which are then delivered to the publisher's email list. The publisher earns revenue when subscribers click on or interact with the ads.
There is a risk of alienating your subscribers if the ads are low-quality or irrelevant. It's important to choose an email ad network that delivers high-quality, relevant ads to your audience.
The revenue you can earn with an email ad network depends on factors such as the size of your email list, the engagement of your subscribers, and the revenue share offered by the ad network. Some publishers earn several thousand dollars per month from email ads.