The Best Email Ad Networks for Publishers

Are you regularly sending newsletters? Email ads can monetize your newsletters. Email marketing ads are ads you send to subscribers who have accepted brand promotional emails. This is also known as newsletter advertising. Yet how do you get permission to send promotional ads? Where do you get brands which would allow you to put their ads in your newsletters? Email ad networks can solve this problem for you. 

Email ad networks are ad networks that help you monetize your newsletter. They work by finding the right advertisers for you to partner with. An email ad server is what runs and tracks these ads. These ad networks create and manage email campaigns and deliver ads to the target audience based on relevancy. They also use a bidding system to provide you with the best ads for your newsletters. Further benefits of these ad networks are covered in the next section.

Benefits of Email Ad Networks for Publishers

Email ad networks can provide numerous benefits for publishers, including

  • Additional Revenue Source: Publishers having an email list can monetize them by partnering with email ad networks, thereby generating an additional revenue stream from their newsletters.
  • Increased Advertiser Base: Email ad networks can connect publishers with numerous advertisers, expanding the pool of potential advertisers and creating more opportunities for revenue.
  • Better Advertising: Email ad networks can provide publishers with access to high-quality and relevant ads, thereby increasing the chances of ad engagement and conversion.
  • Brand Safety: Email ad networks often work with leading advertisers and provide ad verification services, ensuring that ads served on publishers' email newsletters are safe and appropriate for their audience.

Overall, partnering with the right email ad networks can provide publishers with various benefits, from additional revenue streams to targeted advertising and streamlined ad management.

Beehiiv is an all-in-one solution and a newsletter platform built for growth. 

Paved in an all-in-one platform for publishers that helps them monetize their newsletter and site with sponsored content, native email ads, and dedicated sends.

Admailr is a proprietary technology that helps publishers earn while sending mails. 

Passendo is an email ad server and exchange that helps publishers unlock the power of in-email advertising.

Net Atlantic is an email marketing service that ensures great delivery and gives you deep, insightful, and actionable reporting.

Gold Lasso is a free email monetization and native adverting service that helps media companies monetize email newsletters using native advertising.

How to Choose the Best Email Ad Networks for Publishers?

You have to pick the best in a market filled with various email ad networks ensuring better ad fills, CPMs, and overall ad quality. Here are some tips for you to choose the best email ad networks.

  • Audience and Niche: Consider the demographics of your audience and the niche of your content. Some email ad networks specialize in certain niches or industries, so it’s important to find one that fits with your audience and content.
  • Better Revenue Share: Look for an email ad network that offers a fair share of the revenue. Generally, the revenue share for email ad networks ranges from 50% to 70%.
  • High CPM Rates: Check the cost per thousand impressions (CPM) rates offered by various email ad networks. While this is subjective, you can still get a fair idea of the revenue you can generate from your email list based on your subscriber's geography and niche. 
  • Ad Quality: Ensure the email ad network you choose delivers high-quality ads that are relevant to your audience. Low-quality ads can hurt your credibility and drive subscribers away.
  • Integration Capabilities: Always look for an email ad network that integrates easily with your email service provider (ESP) or marketing automation platform. This will help you streamline the process of delivering ads to your subscribers.
  • Customer Support: Choose an email ad network that offers good support to publishers. This will ensure that any issues or questions you have can be quickly addressed.

There are some popular email ad networks for publishers, including LiveIntent, AdStation, and InboxAds. However, the best choice will depend on your specific needs and preferences. Be sure to do your research and compare the options before making a decision. Need help finding the correct email advertising network for your needs? Publisher Growth can find the right newsletter advertising program for you. We help you find the best email advertising network for publishers and then partner with them. Sign up for Publisher Growth here

Frequently Asked Questions

The revenue you can earn with an email ad network depends on factors such as the size of your email list, the engagement of your subscribers, and the revenue share offered by the ad network. Some publishers earn several thousand dollars per month from email ads.

There is a risk of alienating your subscribers if the ads are low-quality or irrelevant. It's important to choose an email ad network that delivers high-quality, relevant ads to your audience.

Email ad networks work by connecting publishers with advertisers. Advertisers provide ads to the network, which are then delivered to the publisher's email list. The publisher earns revenue when subscribers click on or interact with the ads.