Best Email Ad Networks for Publishers

Personalized email content and subject lines tend to have higher open and click-through rates. According to Statista, personalized emails have an average open rate of 18.8% which is one of the highest in the industry. Are you regularly sending emails and newsletters? Email ads can monetize your newsletters. Email marketing ads are ads you send to subscribers who have accepted brand promotional emails. This is also known as newsletter advertising. Yet how do you get permission to send promotional ads? Where do you get brands which would allow you to put their ads in your newsletters? Email ad networks can solve this problem for you. 

They work by finding the right advertisers for you to partner with. An email ad server is what runs and tracks these ads. These ad networks create and manage email campaigns and deliver ads to the target audience based on relevancy. They also use a bidding system to provide you with the best ads for your newsletters. Further benefits of these ad networks are covered in the next section.

How to Choose the Best Email Ad Networks for Publishers?

You have to pick the best in a market filled with various email ad networks ensuring better ad fills, CPMs, and overall ad quality. Here are some tips for you to choose the best email ad networks.

  • Audience and Niche: Consider the demographics of your audience and the niche of your content. Some email ad networks specialize in certain niches or industries, so it’s important to find one that fits with your audience and content.
  • Better Revenue Share: Look for an email ad network that offers a fair share of the revenue. Generally, the revenue share for email ad networks ranges from 50% to 70%.
  • High CPM Rates: Check the cost per thousand impressions (CPM) rates offered by various email ad networks. While this is subjective, you can still get a fair idea of the revenue you can generate from your email list based on your subscriber's geography and niche. 
  • Ad Quality: Ensure the email ad network you choose delivers high-quality ads that are relevant to your audience. Low-quality ads can hurt your credibility and drive subscribers away.
  • Integration Capabilities: Always look for an email ad network that integrates easily with your email service provider (ESP) or marketing automation platform. This will help you streamline the process of delivering ads to your subscribers.
  • Customer Support: Choose an email ad network that offers good support to publishers. This will ensure that any issues or questions you have can be quickly addressed.

There are some popular email ad networks for publishers, including LiveIntent, AdStation, and InboxAds. However, the best choice will depend on your specific needs and preferences. Be sure to do your research and compare the options before making a decision. Need help finding the correct email advertising network for your needs? Publisher Growth can find the right newsletter advertising program for you. We help you find the best email advertising network for publishers and then partner with them. Sign up for Publisher Growth here

Adsterra is a well-known ad network with a Partner Care philosophy that serves over 30 billion ad impressions per month globally (70% of traffic is mobile). There are around 18K direct publishers and 12K brands, media agencies, affiliates, and advertising networks working in major and non-mainstream sectors.

Paved in an all-in-one platform for publishers that helps them monetize their newsletter and site with sponsored content, native email ads, and dedicated sends.

Beehiiv is an all-in-one solution and a newsletter platform built for growth. 

Admailr is a proprietary technology that helps publishers earn while sending mails. 

Passendo is an email ad server and exchange that helps publishers unlock the power of in-email advertising.

Adcash is a global online advertising platform for media buyers, affiliates, ad networks and publishers that helps you advertise your business or monetize your website.Publishers can use the best online advertising platform, Adcash, to monetize their website traffic and maximize their ad revenue

Net Atlantic is an email marketing service that ensures great delivery and gives you deep, insightful, and actionable reporting.

Gold Lasso is a free email monetization and native adverting service that helps media companies monetize email newsletters using native advertising.

Relict Media specializes in enhancing website traffic through innovative digital strategies and advanced advertising solutions. With a focus on maximizing revenue for publishers, they offer comprehensive media solutions tailored to boost online presence and engagement.

Benefits of Email Ad Networks for Publishers

Email ad networks can provide numerous benefits for publishers, including

  • Additional Revenue Source: Publishers having an email list can monetize them by partnering with email ad networks, thereby generating an additional revenue stream from their newsletters.
  • Increased Advertiser Base: Email ad networks can connect publishers with numerous advertisers, expanding the pool of potential advertisers and creating more opportunities for revenue.
  • Better Advertising: Email ad networks can provide publishers with access to high-quality and relevant ads, thereby increasing the chances of ad engagement and conversion.
  • Brand Safety: Email ad networks often work with leading advertisers and provide ad verification services, ensuring that ads served on publishers' email newsletters are safe and appropriate for their audience.

Overall, partnering with the right email ad networks can provide publishers with various benefits, from additional revenue streams to targeted advertising and streamlined ad management.

Email Ads CPM Rates

The cost per thousand impressions (CPM) rates for email ads can vary widely depending on several factors, including the industry, target audience, the quality of the email list, the size of the email campaign, and the reputation of the sender. CPM rates for email ads typically fall within the range of $5 to $50 per thousand impressions, but it's essential to note that these figures are approximate, and rates can be higher or lower in specific cases. Here are some factors that can influence CPM rates for email ads:

  • Industry: Different industries have varying levels of competition and demand for email advertising. Highly competitive industries may have higher CPM rates.
  • Target Audience: The more specific and valuable your target audience is, the higher the CPM rates you can command. Advertisers are often willing to pay more to reach a highly relevant and engaged audience.
  • Email List Quality: The quality of the email list you're using for your email campaign plays a significant role. A clean and well-segmented list with engaged subscribers will typically command higher CPM rates.
  • Timing: Seasonal factors and timing can influence CPM rates. Rates may be higher during peak shopping seasons or major events.
  • Ad Creatives: The quality of your email ad creatives, including the design, copy, and call-to-action, can also influence CPM rates. High-quality, engaging creatives may justify higher rates.

Frequently Asked Questions

Email ad networks work by connecting publishers with advertisers. Advertisers provide ads to the network, which are then delivered to the publisher's email list. The publisher earns revenue when subscribers click on or interact with the ads.

There is a risk of alienating your subscribers if the ads are low-quality or irrelevant. It's important to choose an email ad network that delivers high-quality, relevant ads to your audience.

The revenue you can earn with an email ad network depends on factors such as the size of your email list, the engagement of your subscribers, and the revenue share offered by the ad network. Some publishers earn several thousand dollars per month from email ads.