Gold Lasso Description

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Advertising Disclosure

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Gold Lasso is a free email monetization and native adverting service that helps media companies monetize email newsletters using native advertising. It helps publishers get peak performance from email advertising. It offers full email automation and monetization services for media companies and unprecedented performance. It helps publishers eliminate your ESP bill when you automate and monetize your email newsletters. 

Gold Lasso Features and Capabilities

  • Monetization programs: Offers the highest performing ads and programs to maximize your email assets' value.
  • Reminders: Reduces subscriber attrition with automated reminders.
  • Program strategy: Helps you create an email monetization strategy that beats revenue goals.
  • News alerts: It helps double your newsletter revenue by getting breaking news alerts out fast.
  • Surveys and polling: Help increase subscriber engagement with instant surveys and polling.
  • Data management: Helps you maximize the value of your data in your email program.
  • Automated and targeted newsletters: Helps automate the email production process.
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Gold Lasso Publisher Eligibility

The requirements to becoming a Gold Lasso publishing partner are as follows:

  • You must generate at least 500K opens per month from your email list.
  • Your email list is "opt-in" with associated data such as IP address, opt-in date, source, etc.
  • You must be willing to automate the majority of your email sending.
  • Your content must be consumer-focused.
  • Your content must not violate its policies, terms, and conditions.

Gold Lasso FAQ

Yes. Gold Lasso helps publisher partners professionally design and code their newsletter template ensuring maximum rendering across all devices and monetization.

Yes! Gold Lasso offers custom sending identities to its publishing partners so they can maximize their deliverability.

You may send a limited quantity of 3rd party offers witout Gold Lasso advertising from your account.

Theoretically no! When becoming a publishing partner you will agree to your monthly sending needs ahead of time. Gold Lasso accommodates most publisher's sending needs.

No! All features and services available to the paid clients are available to the publishing partners. They treat our publishing partners as if they are paying for their licensed products. The only difference is that publishers agree to place mutually agreed advertisements in the majority of their email sending.

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