Email monetisation platforms for publishers are tools that help publishers generate revenue from their email newsletters or other email communication. They offer various monetisation options, including display ads, native ads, sponsored content, affiliate marketing, and more.
These platforms typically work by connecting publishers with advertisers or other demand sources that wish to reach a specific audience. The platform then serves ads or other monetisation options to the publisher's email list or other email communications. Publishers can earn revenue based on clicks, impressions, or other performance metrics, depending on the specific monetisation model.
Email monetisation platforms are tools that help businesses manage and monetise their email lists. Some benefits that they offer to the publishers include:
All in all, email monetisation platforms are an excellent way to go for publishers who are looking to increase both revenue and engagement from existing marketing channels without putting excessive effort and technical expertise.
Drop personalized ads, optimized for each subscriber, into existing channels to drive new revenue. Jeeng monetization works across email, push notifications, and even your website to increase your revenue and remind you of the joys of content creation. Jeeng utilizes email and push notifications to generate revenue from areas of your content that are under-monetized.
LiveIntent was the first and largest email advertising network. Rather than focusing on standard on-site advertisements, LiveIntent provides technology that allows publishers to incorporate display ads within their emails.
Selection of the best email monetisation platform for publishers can be quite challenging and tricky. Here are some things that you can consider:
These are some factors that you must necessarily consider when you are selecting a platform for your business. You must also make sure that the platform is in tandem with your business goals and needs.
Emails are known to be a trusted and engaging channel to reach your audience. More than 60% of the consumers prefer hearing from retailers via email in comparison to other social media apps. Emails are generally opt-ins, which give you the assurance that you are communicating with people who want to hear from you. To make the most of it, you need a solid email monetization platform that you can rely on.
Email monetisation platforms can certainly help increase engagement with your email content by serving ads or sponsored content that is relevant to your audience. This can lead to higher click-through rates and overall engagement with your email communications.
Some common monetization options offered by email monetization platforms include display ads, sponsored content, affiliate marketing, sponsored emails, and product recommendations.
The amount of revenue you can earn from an email monetisation platform will depend on a variety of factors, such as the size and engagement of your email list, the types of ads served, and the engagement metrics used to determine revenue. Generally, publishers can expect to earn a percentage of the revenue generated by clicks or other engagement metrics.