The Best Email Monetization Platforms for Publishers

Email monetisation platforms for publishers are tools that help publishers generate revenue from their email newsletters or other email communication. They offer various monetisation options, including display ads, native ads, sponsored content, affiliate marketing, and more.

These platforms typically work by connecting publishers with advertisers or other demand sources that wish to reach a specific audience. The platform then serves ads or other monetisation options to the publisher's email list or other email communications. Publishers can earn revenue based on clicks, impressions, or other performance metrics, depending on the specific monetisation model.

Benefits of Email Monetization Platforms for Publishers

Email monetisation platforms are tools that help businesses manage and monetise their email lists. Some benefits that they offer to the publishers include:

  • Additional Revenue: It provides publishers with an additional revenue stream by monetising their email communications, which helps publishers earn additional revenue from an existing asset and diversify their revenue streams.
  • Targeted Advertising: They use data and targeting to make sure that ads are relevant to the audience receiving them. This increases the likelihood that the audience will engage with the ads and click through, resulting in higher revenue for the publisher.
  • Increased Engagement: Their tools help publishers optimise their email content and improve engagement with their audience. This can result in increased open rates, click-through rates, and overall engagement with the email content.
  • Easy Implementation: These platforms are generally very easy to implement and require minimal technical expertise. Publishers can easily integrate the platform into their existing email marketing software and begin monetising their emails right away.
  • Insights and Reporting: They offer robust reporting and analytics tools that allow publishers to track the performance of their email monetisation campaigns. This data can be used to optimise campaigns and improve revenue over time.

All in all, email monetisation platforms are an excellent way to go for publishers who are looking to increase both revenue and engagement from existing marketing channels without putting excessive effort and technical expertise.

Drop personalized ads, optimized for each subscriber, into existing channels to drive new revenue. Jeeng monetization works across email, push notifications, and even your website to increase your revenue and remind you of the joys of content creation. Jeeng utilizes email and push notifications to generate revenue from areas of your content that are under-monetized. 

Beehiiv is an all-in-one solution and a newsletter platform built for growth. 

LiveIntent was the first and largest email advertising network. Rather than focusing on standard on-site advertisements, LiveIntent provides technology that allows publishers to incorporate display ads within their emails.

How to Choose the Best Email Monetization Platforms for Publishers?

Selection of the best email monetisation platform for publishers can be quite challenging and tricky. Here are some things that you can consider:

  • Monetisation Options: Make sure that the platform offers a variety of monetisation options, such as display ads, native ads, sponsored content, affiliate marketing, and more. The more options available, the more likely you are to find a monetisation model that works for your audience and content.
  • No third-party cookies: Businesses generally rely on third-party cookies for tracking and targeting audience across the web. But emails are built on first-party data that is collected directly from users. 
  • Targeting Capabilities: Ensure that you have access to robust targeting capabilities, such as demographic targeting, behavioural targeting, and contextual targeting. This will make sure that the ads are relevant to your audience, resulting in higher engagement and revenue.
  • Multi-platform outreach: Email campaigns can easily be synced with campaigns on other channels. With strong, multichannel monetization, publisher can meet their audiences more.
  • Easy campaign setup and management: Platforms must handle the majority of the work with automation.
  • Ease of Implementation: Choose a platform that is easy to implement and requires minimal technical expertise. The platform must integrate easily with your existing email marketing software and have a user-friendly interface for managing campaigns.
  • Reporting and Analytics: The platform must offer robust reporting and analytics tools, so you can track the performance of your email monetisation campaigns. This data can be used to optimise campaigns and improve revenue over time.
  • Reputation and Trustworthiness: Select a platform with a good reputation and track record of delivering results for publishers. Look for reviews and testimonials from other publishers, and research the platform's background and history.
  • Support and Resources: Look for a platform that offers good support and resources, such as a knowledge base, tutorials, and a responsive customer support team. This will ensure that you can get help when you need it and maximize the value of the platform.

These are some factors that you must necessarily consider when you are selecting a platform for your business. You must also make sure that the platform is in tandem with your business goals and needs. 

Emails are known to be a trusted and engaging channel to reach your audience. More than 60% of the consumers prefer hearing from retailers via email in comparison to other social media apps. Emails are generally opt-ins, which give you the assurance that you are communicating with people who want to hear from you. To make the most of it, you need a solid email monetization platform that you can rely on.

Frequently Asked Questions

Email monetisation platforms can certainly help increase engagement with your email content by serving ads or sponsored content that is relevant to your audience. This can lead to higher click-through rates and overall engagement with your email communications.

Some common monetization options offered by email monetization platforms include display ads, sponsored content, affiliate marketing, sponsored emails, and product recommendations.

The amount of revenue you can earn from an email monetisation platform will depend on a variety of factors, such as the size and engagement of your email list, the types of ads served, and the engagement metrics used to determine revenue. Generally, publishers can expect to earn a percentage of the revenue generated by clicks or other engagement metrics.