LiveIntent

LiveIntent is among the largest and oldest email monetization platforms. The platform’s key features and capabilities are as follows:

• Email Ad Monetization:  LiveIntent generates revenue from email newsletters through dynamic advertising placements. It allows inbox to be monetized in previously underutilized real estate by serving display and native advertisements directly in the body of the email. 
• Ad Serving in Real-Time in Emails: LiveIntent is one of the leading platforms that allows email content to be served in an ad format in real-time using lightweight HTML snippets (LiveTags).
• Advanced Targeting: LiveIntent’s proprietary Identity Graph pairs email addresses to anonymized profiles across devices and browsers. Therefore, this allows for targeting based on people, even in a cookieless world.
• Demand Access and Fill Optimization: Through its programmatic marketplace, LiveIntent connects publishers with premium demand partners and advertisers. This connection allows publishers to maximize fill rates and CPMs.
• Reporting and Analytics: The dashboard of LiveIntent has robust performance metrics including impressions, CTR, revenue, and audience metrics.
• Support and Enhancements: Account Managers and onboarding support are available to help new publishers set up placements, optimize layouts, and maximize revenue. LiveIntent also provides native blueprint customization to fit your brand aesthetic better.
• Multichannel Capabilities: With a core focus on email, LiveIntent also enables publishers to transact web and mobile ad placements, allowing publishers to unify their monetization strategies across digital properties.
• Seamless Integration: Integration is easy and non-intrusive. Publishers need to simply add a small code snippet (the LiveTag) into their newsletter template, with no plugins or significant development necessary.
• Brand Safety and Compliance: LiveIntent enforces strict content policies that adhere to IAB standards, and also provides a brand-safe advertising experience.

You can get started with LiveIntent by following these easy steps:

• Go to the official website of LiveIntent.
• Click on the ‘Book a meeting’ option.
• Fill out the form with your required details and submit it.
• After going through your form, a team member of LiveIntent will connect with you for the next steps.

Following are the engaging ad formats that LiveIntent allows its users to use:

• Email Ads: This refers to ads that are thoughtfully incorporated in email newsletters for the purpose of subscriber engagement and monetization for the publisher.
• Display Ads: These traditional banner ads are included in an email newsletter. 
• Native Ads: Native ads are designed to match email advertising while providing an easier advertising experience.
• Animated Teasers: LiveIntent has provided specifications for including animated teaser content in email ads.

The CPM of LiveIntent varies based on various factors such as geographic location, ad inventory, and content type.

LiveIntent focuses on generating revenue from the monetization of email newsletters by providing publishers a means to serve display advertising in email. Beyond email newsletters, LiveIntent’s platform can also monetize websites and mobile apps. This means that publishers can monetize across devices and digital outlets.

LiveIntent’s infrastructure and relationships with demand partners give publishers the opportunity to access high-quality advertising demand from around the world, specifically in North America, Europe, and additional English-speaking countries.

In order to qualify to use LiveIntent, publishers must generally meet the following criteria:

• LiveIntent requires publishers to have a minimum traffic requirement of 3 million monthly email impressions to apply.
• All content must follow LiveIntent's Content Policy, which prohibits hate speech, violence, harassment, and other dangerous types of activities.
• Publishers need to have LiveIntent LiveTag implemented in their email templates. LiveTag serves ads and requires access to the HTML code of the email platform.