7 Best CPM Ad Networks in Africa

7 Best CPM Ad Networks in Africa

Africa's digital landscape is thriving, and CPM ad networks are key to tapping into its growing market. Here are the 7 best CPM ad networks in Africa, offering innovative solutions to maximize ad revenue for publishers. Discover the top choices for boosting your earnings and reaching audiences across the continent.

1. Setupad

A super comprehensive advertising network, Setupad is perfect for publishers in Africa looking to maximize their ad revenue through programmatic advertising. Setupad offers high fill rates and competitive CPMs, catering to mid-sized and large publishers across the continent. It enhances the user experience through its optimized design of ad placements, leading to higher revenue and engagement, thus making Setupad one of the best advertising networks for African publishers.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. iZooto

iZooto is a marketing solution tailored for owned audiences in Africa that leverages push notifications to help publishers build, own, and engage their audience. By utilizing iZooto, African publishers can gain greater control over their audience and reduce dependence on Google and Facebook. To boost recurring visits and enhance revenue from existing display advertising, publishers can use targeted and automated alerts to connect with their audience. Additionally, notifications can be employed to deliver adverts directly to the audience, further increasing income.

Key Facts:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan.

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3. PubFuture

PubFuture, with over 10 years of experience, offers publishers in Africa and beyond a comprehensive suite of ad technology solutions aimed at maximizing revenue. They provide a diverse range of ad formats, including video, native, and sticky ads, which help publishers achieve up to 200% revenue growth through data-driven analytics and real-time reporting. Known for their swift NET 15 payment terms, PubFuture ensures quick payouts and a 100% fill rate, making them a reliable choice for content-driven websites globally, including those in Africa.

Key facts:

• PubFuture collaborates with top ad exchanges like Google Ad Exchange and PubMatic, ensuring premium ad placements for publishers.
• Publishers can expect up to a 200% increase in ad revenue with PubFuture, thanks to its advanced ad optimization techniques and high-quality ad formats.
• Empowering Publishers Globally: Pubfuture collaborates with over 450 publishers worldwide, helping them monetize their content effectively and sustainably​.
• Rapid Growth: The company has seen tremendous growth, with a network that spans across 190 countries, making it a truly global player in the digital advertising space.

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4. Aniview

Aniview is a CPM ad network specializing in video advertising and monetization solutions for publishers across Africa. The platform supports a range of ad formats, including VAST, VPAID, IMA, and oRTB, and provides tools such as a video ad server, video player, video CMS, and CTV/OTT solutions tailored for the African market. Aniview integrates seamlessly with existing tech stacks and offers advanced analytics to enhance ad performance. Publishers in Africa can leverage Aniview’s AI algorithms to achieve impressive fill rates and revenue optimization.

Key Facts:

• Publisher Eligibility: Aniview works with a broad range of publishers, currently serving over 3,500 publishers globally across more than 150 countries.
• Payment Details: Aniview offers competitive CPM rates, optimizing revenues through dynamic floor pricing and AI-driven yield management.
• Ad Formats: Supports multiple ad formats, including instream, outstream, and CTV/OTT solutions, catering to web, mobile, and connected TV platforms.
• Platform Features: Offers comprehensive features such as a lightweight HTML5 video player, a robust video ad server, a versatile CMS for managing video content, and a marketplace to connect with thousands of advertisers

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5. Newor Media

Newor Media is a premier programmatic ad management company utilizing advanced AI technology to boost publishers' ad revenue across Africa. As a Google Certified Publishing Partner, they provide top-notch header bidding and real-time bidding solutions. With over 250 million unique monthly visitors and 1.5 billion monthly ad impressions, including a significant presence in Africa, Newor Media ensures optimal ad optimization while maintaining an excellent user experience. Their impressive statistics and dedicated customer service make them a top choice for high-performing websites globally, including those in Africa.

Key Facts:

• Newor Media supports a variety of ad formats, including display, video, and native ads, to ensure optimal monetization for publishers.
• Their proprietary HeaderPlus technology ensures lightning-fast speeds and high-performance auctions, providing publishers with a competitive edge.
• Newor Media offers NuView, a customizable video implementation tool that enhances user engagement and revenue through tailored video content.
• The platform integrates with DoubleVerify, providing advanced fraud detection and viewability metrics, which help optimize ad placements and increase competition for ad slots, ultimately boosting eCPMs and revenues.

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6. Taboola

Taboola, founded in 2007 and headquartered in New York, is a leading content discovery and native advertising platform with a growing presence in Africa. Utilizing advanced AI algorithms, Taboola engages over 1.4 billion unique users monthly across top-tier websites, mobile apps, and devices, significantly boosting engagement and revenue for its partners. In 2023, Taboola reported remarkable revenue growth, reaching $1.53 billion, highlighting its expanding influence in the digital advertising landscape, including in the African market.

Key Facts:

• Global Reach: Taboola's platform connects with over 1.4 billion unique users every month, making it one of the most extensive content discovery networks globally.
• Significant Revenue Growth: In 2023, Taboola achieved a revenue of $1.53 billion, reflecting an 11.05% year-over-year growth, showcasing its robust business model and increasing market penetration.
• Large Workforce: With approximately 1,900 employees, Taboola's workforce supports its vast operations and continuous innovation in AI-driven content recommendations​.
• Strategic Partnerships: Taboola recently secured an exclusive deal with Foundry to power content recommendations across well-known consumer sites like Macworld and PCWorld, further solidifying its position as a leader in content discovery.

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7. OptAd360

OptAd360 is a top-tier advertising platform that significantly boosts publisher revenue by over 30% through its AI-driven ad management and monetization strategies. The platform, which supports app and video monetization, achieves a 95% fill rate, helping publishers in Africa and beyond maximize their ad space profitability. With a 30-day billing period and multilingual support, OptAd360 serves a global audience, including Africa, and ensures fast payouts and professional support.

Key Facts:

• Revenue Optimization: OptAd360's advanced AI-driven tools can boost your ad revenue by up to 40%, making it a top choice for maximizing digital content monetization.
• Global Reach: Supporting 17 languages, including English, Japanese, and Spanish, OptAd360 ensures effective communication and support for a diverse range of publishers worldwide.
• Quick Payouts: OptAd360 offers faster payouts on a NET 30-day billing cycle with a minimum payout threshold of $100, ensuring timely revenue collection for publishers.
• Comprehensive Ad Formats: From sticky ads to in-text video ads, OptAd360 provides a variety of ad formats to suit different content types and enhance user engagement.

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In conclusion, exploring the best CPM ad networks in Africa reveals a diverse and dynamic landscape for advertisers and publishers alike. These networks offer a range of solutions tailored to the unique needs of the African market, from innovative ad formats to competitive CPM rates. By leveraging the strengths of these networks, businesses can enhance their ad revenue, reach targeted audiences more effectively, and stay ahead in the rapidly evolving digital advertising space. As the digital ecosystem continues to grow, selecting the right CPM ad network will be crucial for maximizing returns and achieving advertising success across the continent.