7 Best CPM Ad Networks in Poland

The advertising market in Poland is witnessing a rather large boost and owing to the growing emphasis on personalized and interactive campaigns to engage tech-savvy consumers, the advertising market in Poland is specifically shifting towards digital platforms. The advertising market in Poland, much like the rest of the world, is growing rapidly and if it continues to grow at the projected rate of 3.17%, it will be as large as USD 4819 million in 2029.

In Poland, the advertising industry is ever growing and the advertising spending in the country increases each year. It is expected to reach more than 2.5 billion USD by 2027. The share of the digital ads in the industry has been increasing as the internet surpassed television to be the best advertising medium and captured half of the market share. The digital advertising industry is there to stay. As publishers, you can expect a CPM rate of about USD 0.20 from AdSense and around USD 2.40 from YouTube. You can check out the best CPM ad networks in Poland and find yourself the best deal. 

7 Best CPM Ad Networks in Poland

If you're looking to maximize ad revenue in Poland, exploring top CPM ad networks is essential. This guide highlights the 7 best CPM ad networks operating in Poland, offering innovative solutions for publishers and advertisers alike. Discover how these platforms can enhance your digital monetization strategies and boost your earnings.

1. Setupad

Setupad is a top-tier advertising network, ideal for publishers aiming to maximize their ad revenue through programmatic advertising, especially in Poland. Catering to mid-sized and large publishers, Setupad offers high fill rates and competitive CPMs. By utilizing advanced header bidding technology, Setupad enables publishers to achieve up to 30% higher revenue. Its optimized ad placement design enhances user experience, resulting in higher engagement and revenue. This comprehensive approach positions Setupad as one of the best advertising networks available.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. iZooto

iZooto is a solution for owned audience marketing that uses push notifications as a channel to assist Polish publishers in building, owning, and engaging their audience. With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers in Poland can connect their audience with targeted and automated alerts. They can also use notifications to push adverts to their audience and increase their income.

Key Facts:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

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3. Yieldbird

Yieldbird, a Warsaw-based leader in programmatic monetization, has been revolutionizing ad revenue for publishers of Poland since 2009. As a Google Certified Publishing Partner, they have garnered prestigious awards like the Google Change Agent Award and secured a spot in Deloitte's 2018 Central Europe Technology Fast 50 list. Trusted by over 300 websites globally, Yieldbird’s innovative ad management solutions drive significant revenue growth, making them an indispensable ally for the polish publishers aiming to optimize their digital yield​.

Key Facts:

• Award-Winning Expertise: Yieldbird received the prestigious Google Change Agent Award for its innovative Yieldbird Insights UI, reflecting its commitment to excellence in ad management and monetization.
• Impressive Growth: Yieldbird ranked 16th in Deloitte's 2018 Central Europe Technology Fast 50 list, showcasing its rapid growth and technological prowess in the digital advertising industry.
• Global Impact: Yieldbird’s advanced programmatic solutions are trusted by over 300 websites worldwide, helping publishers maximize their ad revenue through strategic ad management.
• Innovative Solutions: Yieldbird introduced features like "Lazy Auction" and support for SPA website technology, ensuring their clients stay ahead in the evolving ad tech landscape​.

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4. Optad360

OptAd360 is a top-tier advertising platform based in Poland that enhances publisher revenue by over 30% with its AI-driven ad management and monetization strategies. The platform supports app and video monetization and boasts a 95% fill rate, ensuring publishers in Poland and globally maximize their ad space profitability. With a 30-day billing period and multilingual support, OptAd360 caters to a global audience, including Polish publishers, ensuring fast payouts and professional support.

Key Facts:

• Revenue Optimization: OptAd360's advanced AI-driven tools can boost your ad revenue by up to 40%, making it a top choice for maximizing digital content monetization.
• Global Reach: Supporting 17 languages, including English, Japanese, and Spanish, OptAd360 ensures effective communication and support for a diverse range of publishers worldwide.
• Quick Payouts: OptAd360 offers faster payouts on a NET 30-day billing cycle with a minimum payout threshold of $100, ensuring timely revenue collection for publishers.
• Comprehensive Ad Formats: From sticky ads to in-text video ads, OptAd360 provides a variety of ad formats to suit different content types and enhance user engagement.

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5. Waytogrow

Waytogrow offers cutting-edge ad management services for publishers in Poland, enabling them to maximize revenue with ease. Integrated with Google and Amazon, Waytogrow’s solutions deliver an average revenue increase of 58% for its Polish users. Publishers in Poland benefit from advanced ad placement optimization and personalized targeting, resulting in substantial boosts in engagement and click-through rates. These solutions are customizable and designed to seamlessly integrate ads without disrupting user experience, ensuring sustained revenue growth for publishers in Poland.

Key Facts:

• Publishers using Waytogrow report an average revenue increase of 58%.
• Waytogrow’s video ads can generate up to three times more revenue than standard display ads.
• Waytogrow is a Google Certified Publishing Partner.
• On average, publishers see a 60% revenue uplift compared to using AdSense alone.

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6. Sulvo

Sulvo is a cutting-edge SaaS company revolutionizing ad revenue for publishers in Poland through real-time pricing optimization and cross-platform insights. Based in Las Vegas, Sulvo empowers Polish clients to maximize earnings by providing premium inventory access and advanced demand analytics. Competing with giants like Admiral and Blockthrough, Sulvo is ranked 15th among 39 key players in the industry.

Key Facts:

• Significant Revenue Boost: Sulvo's patented platform can increase publishers' earnings by 25% to 250% within days by optimizing ad placements and improving impression values.
• Advanced Adblock Solutions: Sulvo's unique containers recapture ad revenue lost to ad blockers by serving alternative formats, ensuring no revenue is missed.
• Global Reach: Sulvo supports content in 50 different languages and serves ads to visitors from around the world, making it a versatile choice for publishers with diverse audiences.
• High Revenue Share Options: Sulvo offers various revenue share plans, including a 100% revenue share plan with a flat-rate cost, allowing publishers to maximize their profits without compromising on service quality.

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7. BCM

BCM is a competitive CPM ad network in Poland, offering a variety of ad formats and payment methods, suitable for Polish publishers looking to monetize their content efficiently. It supports ad formats like banner ads, native ads, video ads, and push notifications. BCM ensures timely payouts, typically on a NET-7 basis, with multiple payment methods including PayPal, Wire Transfer, Bitcoin, and more. The network does not have a stringent minimum traffic requirement, making it accessible for various Polish publishers..

Key Facts:

• Ad Formats: BCM supports banner ads, native ads, video ads, and push notifications, catering to diverse advertising needs.
• Payment Details: Payouts are processed on a NET-7 basis with a minimum payout threshold of $20. Payment methods include PayPal, Wire Transfer, Bitcoin, and several others.
• CPM Rates: Competitive CPM rates ranging from $3 to $5 for Tier 1 countries, influenced by ad format and audience demographics.
• Publisher Eligibility: No strict minimum traffic requirements, but high-quality traffic is necessary for eligibility.

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Several factors contribute to the widespread preference of CPM over other models. One of the reasons is that as a publisher, you will get paid for users only seeing your ad and this is highly preferred by advertisers too. Although new trends emerge and indicate declines in several trends, the choice of CPM is here to stay, which is why you should check out the best CPM ad networks in Poland listed above.