The 7 Best CPM Ad Networks in China

China's digital advertising landscape has seen remarkable growth, making it essential to understand the best CPM ad networks for Chinese publishers. With the rapid expansion of internet users, now exceeding 1 billion, and mobile penetration rates surpassing 98%, the demand for efficient ad networks in China has surged. CPM (Cost Per Mille) rates in China are highly competitive, reflecting the increasing value placed on digital impressions in this vast market. Effective CPM ad networks in China are crucial for maximizing revenue and ensuring optimal ad placements. These networks leverage advanced targeting technologies and deep insights into consumer behavior, offering publishers robust solutions to monetize their content effectively.

7 Best CPM Ad Networks in China

Here are some of the best CPM ad networks for publishers in China. Take a look at them:-

1. Setupad

A super comprehensive advertising network, Setupad is perfect for publishers looking to maximize their ad revenue through programmatic advertising. Setupad offers high fill rates and competitive CPMs, catering to mid-sized and large publishers. By leveraging advanced header bidding technology, Setupad helps publishers achieve up to 30% higher revenue. This network is particularly beneficial for those seeking CPM ad networks in China and CPM ad networks for Chinese publishers, as it ensures competitive CPM rates in China. Setupad enhances user experience through its optimized design of ad placements, leading to higher revenue and engagement. This combination of features makes Setupad a top choice among ad networks in China and places it on our list of best advertising networks.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. iZooto

iZooto is a game-changer for CPM ad networks in China, offering a powerful push notification platform tailored for Chinese publishers. By utilizing iZooto, publishers can efficiently build and engage their audience, reducing dependence on Google and Facebook. This solution enables targeted and automated alerts to drive repeat visits and increase revenue from display advertising. For ad networks in China, iZooto enhances audience control, boosts CPM rates, and maximizes ad revenue, making it an essential tool for optimizing engagement and profitability in the competitive landscape of CPM ad networks in China.

Key Information:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

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3. Pubwise

PubWise revolutionizes programmatic advertising with its patented optimization technology, enhancing both publisher and advertiser performance. By leveraging advanced machine learning and cookieless targeting, PubWise helps maximize ad revenue while maintaining transparency and efficiency. This network is particularly beneficial for those seeking CPM ad networks in China and CPM ad networks for Chinese publishers, as it offers competitive CPM rates in China. For instance, publishers using PubWise have reported up to 2x growth in website traffic and revenue in less than a year. These features make PubWise a top choice among ad networks in China, ensuring it remains a leading option for maximizing ad performance and revenue.

Key facts:

• PubWise’s Radical Observability ensures maximum transparency across the digital advertising supply chain, giving publishers detailed insights to optimize revenue potential.
• The patented Smart Path Optimization Technology (SPOT) by PubWise boosts publisher revenue by enhancing bidder selection, timeouts, and analytics, streamlining the ad bidding process.
• PubWise offers a highly flexible integration with options for using either the publisher's or their own Google Ad Manager (GAM), providing customized ad solutions to meet unique business needs.
• With PubWise, publishers can leverage a managed header bidding wrapper that minimizes maintenance while optimizing ad performance through advanced analytics and fine-tuned bid management.

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4. Rollerads

RollerAds has emerged as a top-tier player in the advertising industry, boasting a 35% increase in client ROI over the past year. Leveraging advanced targeting algorithms, RollerAds ensures your campaigns reach the right audience, leading to higher engagement and conversion rates. This makes it a strong contender for those seeking CPM ad networks in China and CPM ad networks for Chinese publishers, as it offers competitive CPM rates in China. With over 5,000 satisfied clients worldwide, RollerAds continues to innovate, providing data-driven solutions to optimize ad spend and performance. These features make RollerAds a leading choice among ad networks in China and around the globe.

Key Facts:

• RollerAds platform utilizes machine learning to improve ad targeting accuracy by 40%.
• The company reports an average click-through rate (CTR) improvement of 25% for its clients.
• RollerAds supports over 50 ad formats, ensuring versatile and effective campaign strategies.
• Over 70% of RollerAds clients have seen a significant increase in brand awareness within six months of using the service.

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5. Adplus

Ad.plus is a CPM ad network designed to help publishers maximize their revenue with competitive CPM rates and diverse ad formats. This network is particularly advantageous for those seeking CPM ad networks in China and CPM ad networks for Chinese publishers, as it ensures competitive CPM rates in China. Known for its prompt payments and user-friendly interface, Ad.plus offers robust support to ensure effective ad placements and revenue optimization. These features make Ad.plus a reliable choice among ad networks in China and an excellent option for publishers looking to enhance their ad revenue.

Key Facts:

• Payment Details: Ad.plus offers monthly payments with a minimum payout threshold of $50, supporting PayPal, bank transfers, and cryptocurrency.
• Ad Formats: Ad.plus supports display ads, video ads, native ads, and mobile-specific formats, ensuring versatility for different platforms.
• Publisher Eligibility: Publishers must have a minimum of 5,000 monthly visitors and high-quality content to join Ad.plus.
• CPM Rates: The average CPM rate ranges from $1 to $5, depending on the niche and geographical location of the traffic.

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6. Exoclick

Leading ad technology provider ExoClick functions both as a CPM ad network and ad exchange platform. Their Ad Exchange unit enables publishers to monetize their traffic not only with ExoClick’s ad network but also with other ad networks and DSPs. This makes ExoClick an ideal choice for those seeking CPM ad networks in China and CPM ad networks for Chinese publishers, as it ensures competitive CPM rates in China. Featuring 20 unique ad formats, the platform provides behavioral retargeting, access to big data statistics, and strategic analytics tools to increase ROI. These capabilities make ExoClick a versatile and effective option among ad networks in China and globally.

Key Information: 

• With the help of the platform API, developers can build custom software extensions for the platform's programmatic operations.
• ExoClick's real-time statistics takes the guesswork out of your campaigns to optimize revenue with data-driven insights.
• They provide a wide variety of web and mobile formats to monetize your inventory.
• ExoClick reverts to queries seven days a week. Additionally, all ExoClick users have access to a comprehensive FAQ section with definitions and recommendations.
• ExoClick gives referred publishers 5% of their lifetime earnings as long as they stay online.

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7. Push.house

Push.house is an innovative advertising platform boasting over 50 million active push subscribers, generating more than 300 million monthly impressions. With advanced targeting features, advertisers can fine-tune their campaigns to reach specific demographics effectively. This platform is particularly suitable for those seeking CPM ad networks in China and CPM ad networks for Chinese publishers, as it offers competitive CPM rates in China. Push.house supports multiple ad formats, including push notifications, in-page push, and on-click ads, catering to diverse marketing strategies. Ensuring high-quality traffic through its robust anti-fraud system, Push.house is a reliable choice for advertisers worldwide. These features make it a leading option among ad networks in China and beyond.

Key Facts:

• Push.house reaches audiences in over 185 countries, with top traffic from Asia.
• The platform supports a wide range of niches, including health, finance, and gaming.
• Push.house offers innovative features like micro-bidding and automated rules for campaign optimization.
• Their affiliate program, Partners.house, helps monetize traffic with controlled quality, ensuring genuine user engagement.​

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The Bottomline

The evolving landscape of CPM ad networks in China is crucial for publishers aiming to optimize their ad revenue and reach. With China's digital ad spend forecasted to exceed $120 billion in 2024, selecting effective CPM ad networks for Chinese publishers has become more important than ever. These networks offer competitive CPM rates in China, leveraging advanced AI and big data analytics to enhance ad targeting and placement. Understanding the dynamics of CPM ad networks in China helps publishers maximize their earnings and engage audiences effectively in this rapidly growing market.