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Programmatic advertising is revolutionizing the entire digital marketing landscape and businesses in Latin America are using the opportunity presented to use technology to steer growth and meet their targets effectively. The increasing adoption of digital services and advancements in the digital space has presented an opportunity for significant expansion of programmatic advertising in Latin America. The programmatic advertising spending in Latam is on an upward trajectory over the year. The spending was USD 8.24 billion in 2021 and is expected to escalate to USD 14.92 billion by 2026.
Programmatic advertising is revolutionizing the entire digital marketing landscape and businesses in Latin America are using the opportunity presented to use technology to steer growth and meet their targets effectively. The increasing adoption of digital services and advancements in the digital space has presented an opportunity for significant expansion of programmatic advertising in Latin America. The programmatic advertising spending in Latam is on an upward trajectory over the year. The spending was USD 8.24 billion in 2021 and is expected to escalate to USD 14.92 billion by 2026.
Brazil is one of the largest digital advertising markets in Latin America and has a well-developed digital ecosystem. The ad spending growth here was 7.1% in 2023 and Mexico is also a key player where the ad expenditure is expected to reach USD 4.82 billion. Latam publishers can expect a CPM rate of about USD 0.18 in Mexico and about USD 0.2 from Brazil. Check out our list of the best CPM ad networks in Latam to find ad networks who assure competitive CPM rates.
Looking to maximize your ad revenue in LATAM? Discover the top 7 CPM ad networks that are revolutionizing the region's advertising landscape. From advanced targeting to competitive rates, these networks offer the best opportunities for publishers aiming to boost their earnings
A super comprehensive advertising network, Setupad is ideal for LATAM publishers aiming to maximize their ad revenue through programmatic advertising. Catering to mid-sized and large publishers in LATAM, Setupad offers high fill rates and competitive CPMs. Leveraging advanced header bidding technology, Setupad helps LATAM publishers achieve up to 30% higher revenue. Its optimized ad placement design enhances user experience, resulting in increased revenue and engagement, making Setupad one of the top advertising networks for LATAM.
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Adzep is a robust CPM ad network renowned for its advanced targeting options and high traffic volume in LATAM, making it an excellent choice for publishers in the region seeking to maximize ad revenue. The platform supports various ad formats, including display, video, and native ads, providing diverse monetization opportunities. LATAM publishers benefit from a user-friendly interface and real-time analytics to optimize their campaigns.
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Sulvo is a cutting-edge SaaS company revolutionizing ad revenue for publishers across LATAM through real-time pricing optimization and cross-platform insights. Based in Las Vegas, Sulvo empowers clients in the LATAM region to maximize earnings by providing premium inventory access and advanced demand analytics. Competing with giants like Admiral and Blockthrough, Sulvo is ranked 15th among 39 key players in the industry.
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Grumft is a digital advertising network that offers cost-per-thousand-impressions (CPM) solutions for publishers across LATAM. It provides a range of ad formats, including display, video, and native ads, targeting both desktop and mobile users in the LATAM region. Grumft focuses on delivering high-quality, targeted traffic to maximize revenue for publishers in LATAM.
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Raptive is a game-changer for digital publishers across LATAM and beyond, offering innovative ad management and monetization solutions. Serving a network of over 5,000 publishers, including those in LATAM, Raptive has facilitated more than $2.5 billion in payouts, enabling creators to thrive in a competitive market. Recognized as one of Comscore's top 10 digital properties, Raptive empowers publishers to maximize their revenue and expand their reach globally, including LATAM, revolutionizing the digital media landscape.
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AdOperator is a CPM ad network providing monetization solutions for publishers across LATAM with competitive rates and diverse ad formats. Catering to both small and large LATAM publishers, AdOperator offers a user-friendly platform with timely payments and robust support tailored to the LATAM market.
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PubFuture, with over 10 years of experience, offers publishers across LATAM a comprehensive suite of ad technology solutions designed to maximize revenue. They provide a diverse range of ad formats, including video, native, and sticky ads, which help LATAM publishers achieve up to 200% revenue growth through data-driven analytics and real-time reporting. Known for their swift NET 15 payment terms, PubFuture ensures quick payouts and a 100% fill rate, making them a reliable choice for content-driven websites in LATAM and globally.
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The future of digital advertising and programmatic advertising in Latam is quite promising. Latin America is one of the fastest growing places for programmatic advertising with solid expansion in digital ad spend in key markets like Brazil and Mexico. Businesses are relying on digital advertising methods which ensures that Latam's programmatic advertising ecosystem will continue to grow and thrive. Check out our list of the best CPM ad networks in Latam to take full advantage of the advancement of programmatic advertising here.
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