7 Best CPM Ad Networks in Latam

Programmatic advertising is revolutionizing the entire digital marketing landscape and businesses in Latin America are using the opportunity presented to use technology to steer growth and meet their targets effectively. The increasing adoption of digital services and advancements in the digital space has presented an opportunity for significant expansion of programmatic advertising in Latin America. The programmatic advertising spending in Latam is on an upward trajectory over the year. The spending was USD 8.24 billion in 2021 and is expected to escalate to USD 14.92 billion by 2026. 

Brazil is one of the largest digital advertising markets in Latin America and has a well-developed digital ecosystem. The ad spending growth here was 7.1% in 2023 and Mexico is also a key player where the ad expenditure is expected to reach USD 4.82 billion. Latam publishers can expect a CPM rate of about USD 0.18 in Mexico and about USD 0.2 from Brazil. Check out our list of the best CPM ad networks in Latam to find ad networks who assure competitive CPM rates.

7 Best CPM Ad Networks in Latam

 Looking to maximize your ad revenue in LATAM? Discover the top 7 CPM ad networks that are revolutionizing the region's advertising landscape. From advanced targeting to competitive rates, these networks offer the best opportunities for publishers aiming to boost their earnings

1. Setupad

A super comprehensive advertising network, Setupad is ideal for LATAM publishers aiming to maximize their ad revenue through programmatic advertising. Catering to mid-sized and large publishers in LATAM, Setupad offers high fill rates and competitive CPMs. Leveraging advanced header bidding technology, Setupad helps LATAM publishers achieve up to 30% higher revenue. Its optimized ad placement design enhances user experience, resulting in increased revenue and engagement, making Setupad one of the top advertising networks for LATAM.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Adzep

Adzep is a robust CPM ad network renowned for its advanced targeting options and high traffic volume in LATAM, making it an excellent choice for publishers in the region seeking to maximize ad revenue. The platform supports various ad formats, including display, video, and native ads, providing diverse monetization opportunities. LATAM publishers benefit from a user-friendly interface and real-time analytics to optimize their campaigns.

Key Facts:

• Payment Details: Adzep offers various payment methods, including PayPal, Payoneer, and wire transfer, with a minimum payout threshold of $50.
• Ad Formats: The network supports multiple ad formats such as display banners, video ads, and native ads, catering to different types of content and audience preferences.
• Publisher Eligibility: To join Adzep, publishers must have a website with a moderate amount of traffic and comply with the network’s quality guidelines, ensuring a high standard of content.
• Real-Time Bidding: Adzep leverages real-time bidding (RTB) technology to maximize ad revenue by allowing advertisers to bid for ad placements in real-time, ensuring competitive CPM rates for publishers.

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3. Sulvo

Sulvo is a cutting-edge SaaS company revolutionizing ad revenue for publishers across LATAM through real-time pricing optimization and cross-platform insights. Based in Las Vegas, Sulvo empowers clients in the LATAM region to maximize earnings by providing premium inventory access and advanced demand analytics. Competing with giants like Admiral and Blockthrough, Sulvo is ranked 15th among 39 key players in the industry.

Key Facts:

• Significant Revenue Boost: Sulvo's patented platform can increase publishers' earnings by 25% to 250% within days by optimizing ad placements and improving impression values.
• Advanced Adblock Solutions: Sulvo's unique containers recapture ad revenue lost to ad blockers by serving alternative formats, ensuring no revenue is missed.
• Global Reach: Sulvo supports content in 50 different languages and serves ads to visitors from around the world, making it a versatile choice for publishers with diverse audiences.
• High Revenue Share Options: Sulvo offers various revenue share plans, including a 100% revenue share plan with a flat-rate cost, allowing publishers to maximize their profits without compromising on service quality.

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4. Grumft

Grumft is a digital advertising network that offers cost-per-thousand-impressions (CPM) solutions for publishers across LATAM. It provides a range of ad formats, including display, video, and native ads, targeting both desktop and mobile users in the LATAM region. Grumft focuses on delivering high-quality, targeted traffic to maximize revenue for publishers in LATAM.

Key Facts:

• Payment Details: Grumft typically operates on a Net-30 payment cycle, where publishers receive payments 30 days after the end of the month in which the earnings were accrued. Payments are usually made via bank transfer or PayPal. 
• Ad Formats: The network supports various ad formats, including display banners (300x250, 728x90), video ads, and native ads. This range of formats helps cater to diverse advertising needs and improves user engagement. 
• Publisher Eligibility: Publishers must have a minimum of 10,000 monthly impressions to qualify for partnership with Grumft. The network is open to publishers across various niches, provided they adhere to the network's content guidelines. 
• Performance Metrics: Grumft boasts an average CPM rate of $2.50 to $4.00, depending on the traffic quality and ad format. The network provides detailed performance reports and analytics to help publishers optimize their earnings.

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5. Raptive

Raptive is a game-changer for digital publishers across LATAM and beyond, offering innovative ad management and monetization solutions. Serving a network of over 5,000 publishers, including those in LATAM, Raptive has facilitated more than $2.5 billion in payouts, enabling creators to thrive in a competitive market. Recognized as one of Comscore's top 10 digital properties, Raptive empowers publishers to maximize their revenue and expand their reach globally, including LATAM, revolutionizing the digital media landscape.

Key Facts:

• Raptive offers a variety of ad formats, including highly viewable content ads, sticky sidebar ads, and large-format ads, optimizing revenue while maintaining a user-friendly experience.
• Raptive reaches over 195 million unique visitors monthly, making it one of the top 10 digital properties globally.
• The company was rebranded from CafeMedia and AdThrive in 2023 to unify its services and enhance its brand identity.
• Raptive has facilitated over $2.5 billion in payments to creators, empowering more than 5,000 publishers worldwide.
• Raptive's network includes over 10% of the world's largest ad-supported sites, demonstrating its extensive reach and influence in digital media.

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6. AdOperator

AdOperator is a CPM ad network providing monetization solutions for publishers across LATAM with competitive rates and diverse ad formats. Catering to both small and large LATAM publishers, AdOperator offers a user-friendly platform with timely payments and robust support tailored to the LATAM market.

Key Facts:

• Payment Details: AdOperator offers monthly payments with a minimum payout threshold of $100 via PayPal, wire transfer, or cryptocurrency.
• Ad Formats: The network supports various ad formats, including display ads, video ads, and native ads, ensuring high engagement and optimal revenue.
• Publisher Eligibility: Publishers must have a minimum of 10,000 monthly visits and comply with quality content guidelines to join the network.
• Statistics and Insights: AdOperator boasts an average CPM rate of $2-$5, with a fill rate of over 95% across global traffic.

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7. PubFuture

PubFuture, with over 10 years of experience, offers publishers across LATAM a comprehensive suite of ad technology solutions designed to maximize revenue. They provide a diverse range of ad formats, including video, native, and sticky ads, which help LATAM publishers achieve up to 200% revenue growth through data-driven analytics and real-time reporting. Known for their swift NET 15 payment terms, PubFuture ensures quick payouts and a 100% fill rate, making them a reliable choice for content-driven websites in LATAM and globally.

Key facts:

• PubFuture collaborates with top ad exchanges like Google Ad Exchange and PubMatic, ensuring premium ad placements for publishers.
• Publishers can expect up to a 200% increase in ad revenue with PubFuture, thanks to its advanced ad optimization techniques and high-quality ad formats.
• Empowering Publishers Globally: Pubfuture collaborates with over 450 publishers worldwide, helping them monetize their content effectively and sustainably​.
• Rapid Growth: The company has seen tremendous growth, with a network that spans across 190 countries, making it a truly global player in the digital advertising space.

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The future of digital advertising and programmatic advertising in  Latam is quite promising. Latin America is one of the fastest growing places for programmatic advertising with solid expansion in digital ad spend in key markets like Brazil and Mexico. Businesses are relying on digital advertising methods which ensures that Latam's programmatic advertising ecosystem will continue to grow and thrive. Check out our list of the best CPM ad networks in Latam to take full advantage of the advancement of programmatic advertising here.