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Website Monetization

The 7 Best CPM Ad Networks in the Netherlands

Digital advertising market in Europe is thriving and the rising internet accessibility with an increasing demand for online  media content has contributed to companies allocating larger budgets towards digital activities now. This has had a clear impact on all European countries. The programmatic advertising budget in the Netherlands was approximately USD 4 billion in 2023 and the figure is expected to reach roughly USD 5.8 billion by 2028. There's a clear upward trend indicating an increase in online advertising in the Netherlands and it ranks among the ten largest digital advertising markets in Europe and is a hub for ad tech innovation. 


Publishers with traffic from the Netherlands can expect a CPM rate in the rough range of 0.8- 1 USD for display ads. For video ads, the CPMs are greater and you can expect roughly USD 5.83 from YouTube. CPM ad networks are intermediaries that charge advertisers and pay publishers based on the number of impressions. Take a look at the best CPM ad networks in the Netherlands and figure out where they can best help grow your business. 

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Summary

  • The 7 Best CPM Ad Networks in the Netherlands

7 Best CPM Ad Networks in Netherlands


Discover the seven best CPM ad networks in Netherlands designed to boost your ad revenue with competitive rates and advanced technologies. From high fill rates to diverse ad formats, these networks ensure optimal monetization for publishers of all sizes.

1. Setupad


A super comprehensive advertising network, Setupad is perfect for publishers looking to maximize their ad revenue through programmatic advertising. For those interested in CPM ad networks in the Netherlands, Setupad offers high fill rates and competitive CPMs, catering to mid-sized and large publishers. As one of the top ad networks in the Netherlands, Setupad leverages advanced header bidding technology to help publishers achieve up to 30% higher revenue. Additionally, Setupad enhances user experience through its optimized design of ad placements, leading to higher revenue and engagement. This makes Setupad a top choice when considering CPM rates in the Netherlands.

Key Facts:

  • Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
  • Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
  • Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
  • CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

2. Active View


Active View is a leading CPM ad network known for its emphasis on viewable impressions, ensuring advertisers only pay for ads that are actually seen by users. For those seeking top ad networks in the Netherlands, Active View offers a variety of ad formats and provides competitive CPM rates in the Netherlands, making it a popular choice for publishers aiming to maximize their revenue. Active View's robust analytics and real-time reporting tools allow publishers to optimize their ad placements effectively, solidifying its reputation as a premier CPM ad network in the Netherlands.

Key Facts:

  • Payment Details: Active View pays publishers on a net-30 basis with a minimum payout threshold of $100, offering payments via PayPal, wire transfer, and ACH.
  • Ad Formats: The network supports a wide range of ad formats including display banners, video ads, native ads, and rich media.
  • Publisher Eligibility: To join Active View, publishers must have a minimum of 10,000 monthly pageviews and adhere to content quality guidelines ensuring a clean and user-friendly website.
  • Viewability Rate: Active View boasts an average ad viewability rate of 70%, significantly higher than the industry average of 50-60%, which enhances ad performance and revenue potential for publishers.

3. Headerlift



Headerlift is a CPM ad network that specializes in delivering high-quality ad placements across various digital properties. For publishers seeking effective ad networks in the Netherlands, Headerlift offers a range of ad formats including display, video, and native ads, all designed to maximize revenue. With a focus on transparent reporting and competitive CPM rates in the Netherlands, Headerlift ensures a streamlined experience for both advertisers and publishers. This commitment to quality and efficiency makes Headerlift a top choice for those looking to optimize their advertising strategies.

Key Facts:

  • Payment Details: Headerlift provides payments on a net-30 basis, with minimum payout thresholds typically set at $100. Payments can be processed via bank transfer, PayPal, or other digital payment methods.
  • Ad Formats: The network supports multiple ad formats including display banners, video ads, and native advertising, allowing publishers to choose the best format for their audience.
  • Publisher Eligibility: Publishers must have a minimum of 50,000 monthly pageviews to join Headerlift. The network is open to websites across various niches, but sites with high traffic and quality content are prioritized.
  • Statistics: Headerlift's average CPM rates range from $1.50 to $3.00, depending on the ad format and targeting options. The network boasts an average fill rate of around 85%, ensuring a high level of ad inventory availability.

4. Incubeta


Incubeta is a global digital marketing and advertising network specializing in performance-based CPM campaigns. For those interested in effective ad networks in the Netherlands, Incubeta offers a range of ad formats, including display, video, and native ads, all aimed at optimizing ROI for advertisers. Known for its data-driven approach, Incubeta leverages advanced technology to deliver targeted ad solutions. With competitive CPM rates in the Netherlands, Incubeta stands out as a top choice for advertisers looking to maximize their campaign performance.

Key Facts:

  • Payment Details: Incubeta operates on a net-30 payment cycle for publishers, with payments processed monthly. Publishers must meet a minimum payout threshold of $100. 
  • Ad Formats: The network supports various ad formats such as display banners, video ads, and native ads, allowing for versatile campaign options.
  • Publisher Eligibility: Publishers need to have a website with significant traffic (typically 50,000+ monthly visits) to qualify. They must also adhere to Incubeta’s content policies and standards.
  • Global Reach: Incubeta operates in over 40 countries, providing a wide range of targeting options and regional insights to enhance ad performance. 

5. Massarius


Massarius is a CPM ad network specializing in providing targeted display and video ad solutions. For those seeking effective ad networks in the Netherlands, Massarius connects publishers with high-quality advertisers, focusing on optimizing ad performance through advanced targeting technologies. Known for competitive CPM rates in the Netherlands and flexible payment options, Massarius supports a range of ad formats to maximize revenue for publishers. This dedication to quality and performance makes Massarius a top choice for publishers looking to enhance their advertising strategies.

Key Facts:

  • Payment Details: Massarius offers monthly payments with a minimum payout threshold of $100. Payments are made via bank transfer or PayPal.
  • Ad Formats: The network supports various ad formats including display banners, video ads, and native ads, designed to integrate seamlessly into publisher content. 
  • Publisher Eligibility: Publishers must have a website or app with at least 10,000 monthly impressions to join Massarius. The network is open to global publishers, though specific requirements may vary by region.
  • CPM Rates: Average CPM rates on Massarius range from $0.50 to $5.00, depending on the ad format and targeting options.

6. Ezoic


One of the best technology solutions for digital publishers, Ezoic is an ad monetization tool and one of the best CPM ad networks in the Netherlands. As a Google Certified Publishing Partner, Ezoic ensures that websites comply with AdSense guidelines while providing access to a complete toolset to help publishers grow revenue and traffic. Known for competitive CPM rates in the Netherlands, Ezoic offers robust features that enhance ad performance and user experience, making it a top choice for publishers seeking to maximize their revenue.

Key Facts:

  • As publishers expand, Ezoic opens up additional premium monetization options, integrates pre-existing ad networks, offers access to high-performing ad partners, and automates ad testing.
  • With in-depth insights, Ezoic's advanced AI eliminates any guessing, improving every visitor's experience and automatically boosting revenue.
  • Send websites instantaneously with a lightning-fast cloud designed with publishers in mind.
  • They are a reliable resource for assistance with Google products like AdSense and Google Ad Manager and a Google Certified Publishing Partner. Additionally, the platform is a certified partner of JW Player, Flippa website exchange, and Cloudflare.
  • It expands benefits by offering levels, where each level has a higher income guarantee, more perks, more ad partners, and progressive resources such committed staff members and subject matter experts. 

7. Publift


Publift is a leading programmatic advertising technology company founded in 2015, dedicated to maximizing ad revenue for digital publishers. As one of the top CPM ad networks in the Netherlands, Publift boasts a portfolio of over 30 premium demand partners, enabling clients to experience average ad revenue increases of 55%. The company supports a range of innovative monetization methods, including header bidding and smart refresh, which help publishers optimize their ad performance effectively. Known for competitive CPM rates in the Netherlands, Publift's advanced solutions make it a premier choice for publishers aiming to enhance their advertising strategies.

Key facts:

  • Significant Revenue Boost: Since its inception in 2015, Publift has helped publishers achieve up to a 55% increase in their ad revenue, making it a valuable partner for those looking to optimize their ad earnings without compromising page performance.
  • Comprehensive Ad Solutions: Publift offers an extensive suite of monetization methods, including AdSense, Google Ad Manager, and direct deals. This flexibility allows publishers to maximize their revenue through diverse channels while benefiting from smart contextual classification tools that enhance ad targeting accuracy.
  • Cutting-Edge AI Technology: The platform leverages AI and machine learning for various purposes, such as lookalike audience targeting, dynamic creative optimization, and predictive bidding. This advanced technology ensures that ads are highly relevant and effective, driving better engagement and higher returns for publishers.
  • Robust Fraud Detection: Publift employs sophisticated fraud detection mechanisms to safeguard publishers' earnings and maintain the integrity of their ad inventory. This focus on security and transparency helps publishers avoid revenue losses due to invalid traffic and other fraudulent activities​.

The Bottomline


In conclusion, leveraging CPM ad networks in the Netherlands offers publishers a significant opportunity to maximize their ad revenue through competitive rates, reliable payouts, and extensive programmatic reach. With the Dutch digital advertising market poised for continuous growth, platforms like Setupad, Active View, Headerlift, Incubeta, Massarius, Ezoic, and Publift stand out for their advanced technologies and effective monetization strategies. By partnering with these top ad networks in the Netherlands, publishers can benefit from high CPM rates, optimized ad placements, and robust analytics, ensuring a profitable and streamlined advertising experience.

Editorial Staff PG.webp

Editorial Staff

Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

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