7 Best CPM Ad Networks in the USA

Why Do Bloggers in the USA Need CPM Ad Networks?

One of the biggest advantages of the CPM ad network is that users do not have to interact with the ad or complete any action, which eventually helps you generate greater revenue. So essentially, publishers can get paid even for placing ads on their website and when the users see them. It is extremely lucrative, particularly for publishers. 

That allows you to diversify your revenue and is easier than engaging with users or getting them to click on it. However, you should remember that the rates for CPM models are not as high as compared to the other models, so it is important for the websites to have good traffic to make decent revenue. 

You can find several known CPM ad networks that do not fuss about getting approvals and allow new bloggers to monetize as well. Also, CPM ad networks do not specify market traffic or need high traffic either. 

Another advantage of CPM ad networks is that it allows publishers to easily monitor the success of an ad. Publishers get paid everytime the page loads, irrespective of whether users click on it or not.

CPM model is most used because it is low cost and can be commonly found. Publishers generally get paid in eCPM. Publishers can use the model to increase monetization revenue as it signifies high traffic volumes. 

7 Best CPM Ad Networks in the USA

Check out the best ad networks for bloggers and publishers in the USA.

1. Setupad

One of the most known website monetization platforms and CPM ad networks in the USA, Setupad helps publishers maximize their ad revenue via their programmatic ads. Its header bidding technology connects the publisher’s inventory with more than 15 SSPs. The easy to use ad network guarantees high profits and great insights.

Key Information:

• It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
• Their real-time blocking software safeguards against malicious ads and ensures premium ad quality across your site.
• Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
• Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
• Publishers need to have a minimum of 75k monthly visitors to sign up. Setupad promises a 30% increase over ad networks like AdSense and Google AdExchange.

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2. iZooto

A pioneer in push notification ads and one of the best CPM ad networks in the USA, iZooto is a USA based ad solution that uses push notifications to engage their audience. Push notifications are unmissable and publishers will be able to earn maximum revenue using iZooto, which uses automated and custom notifications without disturbing user experience.

Key Information:

• Helps publishers take control of their audience and not be dependent on social media or Google.
• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan.

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3. MonetizeMore

Known to have the best header bidding implementation in the world, Monetizemore is one of the best CPM ad networks in the USA that takes care of everything for you to make sure that the highest paying ads are displayed always. Their AI-powered header bidding offers world-class support with reporting and custom ad ops. You also get access to an ad fraud management tools to make sure that the invalid traffic never bothers you.

Key Information:

• Monetizemore is a Google Certified Publishing Partner, preferred by publishers across industries and platforms.
• Their traffic cop feature helps reduce revenue clawbacks caused by invalid traffic and prevents your ad accounts from being banned by ad networks.
• PubGuru, the network’s AI-powered header bidding solution easily scales your bids to billions of requests per day.
• The platform offers access to premium ad networks and gives you the best revenue shares and payment terms.
• Page Reports help you identify the pages that are driving the most revenue to your site, allowing you to make data-driven decisions on new content.

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4. Sulvo

Offering the best ad revenue solutions, Sulvo is a top CPM ad network in the USA for publishers who are looking to increase their revenue and optimize ad layouts. The platform enhances user experience and delivers effective strategies. It is easy to set up and comes with granular control for optimization of user experience and ad-loading behavior. It is highly recommended for websites that wish to strike a balance between user experience and ad revenue.

Key Information:

• Offers an Unblocker that increases your ad revenue by detecting if visitors are using an ad blocker and, if so, showing various options to contribute.
• Offers custom formats that optimise your stickies, interstitials, and auto-responsive units
• Offers specially built connectors that can connect demand from all over the world and allows you to add your own campaigns, and combine them with hosted Prebid connectors.
• Offers advanced, format-aware ad controls like ad refresh, lazy loading, frequency capping, geo controls and more.
• Offers bot scoring and filtering tools that help you assess the quality of impressions before sending it to the buyers, improve site reputation score and increase revenue.

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5. AdPushup

Famous for its ad layout optimization and A/B testing, AdPushup is a CPM ad network in the USA that has won awards for the way it handles both publishers and advertisers. It is proficient in processing billion API requests and makes sure that the ads are delivered promptly. The ad network offers the core features every publisher looks for i.e. it is user friendly, offers solid reporting and analytics, varying ad formats and 24/7 support.

Key Information:

• AdPushup allows you to modify your ad layouts effortlessly with just a few clicks. You can place your new ad units wherever you prefer, providing flexibility and control over your advertising strategy.
• Their ad formats include in-view ads, in-image ads, sticky ads, and docked ads.
• AdPushup prioritizes high viewability for all their ad formats, a strategy proven to improve click-through rates (CTR) and inventory value.
• The payments get released in NET 45 days via wire and Paypal upon reaching the minimum payout threshold of $50.
• AdPushup has no specific requirements that publishers have to meet, except that publishers must have more than $5000 monthly ad revenue. They generally approve all publisher submissions.

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6. Raptive

Raptive is a digital advertising company that charges your power and helps you make the most money on ads - while also growing fast and extending your horizons. They assure that you will have a 20% higher RPM within your initial two weeks, or they will compensate you for the difference. It is one of the best CPM ad networks in the USA for publishers and offers complete ad optimization and management service. 

Key Information:

• Offers customizable A/B ad testing to ensure optimal performance and try new ad types and placements.
• Helps get better recognition and revenue for creators across the industry.
• Ensures that creators thrive through major changes in the next wave of digital media, and offers pioneering solutions to keep you ahead of third party cookies, AI, and privacy/antitrust concerns.
• Offers multi-stream coverage for everyone from data scientists to performance analysts, engineers to ad sales, their work is laser-focused on keeping you earning with whatever comes next.
• Helps you earn the most from ads, expand your business and explore new revenue streams.

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7. Sovrn

Trusted by thousands of the world’s leading publishers, Sorvn is a known CPM ad network in the USA that helps publishers monetize their content and links within their content. It also gives you access to a comprehensive omnichannel solution and boosts your revenue while being in alignment with the IAB and TAG principles. 

Key Information:

• Offers access to premium demand partners and helps identify a wide variety of buyers while also access the publisher advocates to see the value of the audience.  
• You need precise information about the merchants you are authorized to work with and the commission rates you can anticipate earning in order to develop your affiliate link successfully. 
• You can quickly see and search your list of authorized merchants using its new merchant dashboard, and you can also get information on conversion rates, payout structures, and other things.
• When used in conjunction with its new Commerce reporting capability, advanced UTM monitoring is even more beneficial. For in-depth information on link performance, dealer approvals, and other topics, you can now view five new reports.
• At least a $25 balance at the end of the month is required to be paid by Sovrn. Once your account balance reaches $25, your payment will be submitted in approximately 30 days. However, for wire transfers, the minimum payout threshold is $50 and for ACH, Check, Check and Paypal, it is $25.

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How to Choose the Best CPM Ad Networks in the USA?

There are various parameters that one can consider when choosing the best CPM ad network in the USA. Some of these are:

• Local and Global Presence: Seek CPM ad networks with both local and global reach to ensure a diverse pool of advertisers targeting the US audience.
• Ad Quality and Variety: Assess the quality and variety of ad formats provided by the networks. Opt for those offering visually appealing and non-intrusive ads.
• Competitive CPM Rates: Compare CPM rates offered by different networks. Choose networks with competitive rates that align with your blog's niche and the US audience.
• Transparent Payment Terms: Examine payment terms, frequency, and minimum payout thresholds. Transparent and timely payment processes are crucial for a positive partnership.
• Advanced Targeting Options: Select networks offering advanced targeting options. This allows customization of ads based on user demographics, interests, and behavior.

The Bottomline

For publishers and bloggers in the USA, aiming to maximize their online revenue, selecting the right CPM ad networks is crucial. By strategically combining networks that align with your blog's content and the US audience, you can create a robust monetization strategy that ensures steady income and a positive user experience.