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Website Monetization

7 Best CPM Ad Networks in Pakistan

The space of digital publishing is constantly growing. Whenever we discuss website monetization, the CPM model is one of the first things that pops in our heads because it is one of the easiest and most available way in which a publisher can monetize their websites. Figuring out the best CPM ad networks in Pakistan can take some hit-and-trials or maybe you could use a combination of ad networks to generate higher revenue. 

Summary

  • 7 Best CPM Ad Networks in Pakistan
    • Why Do Bloggers in Pakistan Need CPM Ad Networks?
    • 7 Best CPM Ad Networks in Pakistan
    • 1. iZooto
    • 2. PubFuture
    • 3. Setupad
    • 4. Exoclick
    • 5. Mylead
    • 6. Infolinks
    • 7. Value Impression
    • 8. How to Choose the Best CPM Ad Networks in Pakistan?
    • 9. The Bottomline

Why Do Bloggers in Pakistan Need CPM Ad Networks?


  • Diversification of Revenue Streams: CPM ad networks offer Pakistani bloggers an additional revenue stream, complementing other monetization models such as CPC (Cost Per Click) and CPA (Cost Per Action).
  • Stable and Predictable Income: With CPM, bloggers receive a stable and predictable income for every thousand ad impressions, regardless of clicks or conversions. This stability is particularly appealing for bloggers seeking consistent revenue.
  • Global Exposure: Many CPM ad networks have a global reach, allowing Pakistani bloggers to connect with international advertisers. This global exposure expands the potential for revenue generation.
  • Enhanced Credibility and Brand Visibility: Collaborating with CPM networks exposes Pakistani bloggers to reputable brands, enhancing their credibility and potentially attracting more advertisers.

7 Best CPM Ad Networks in Pakistan


Check out the best ad networks for bloggers and publishers in Pakistan.

1. iZooto


The one stop push solution, iZooto helps publishers grow their audience with the help of a dedicated account manager who constantly helps set up the notification strategy to increase engagement. A very famous ad network across the world, iZooto helps you reach out to your visitors whenever with powerful triggers and helps convert website visitors into subscribers.

Key Information:

  • Helps boost revenue by retargeting audience via push notifications and thus increasing revenue by 17%
  • Helps drive lifetime value by retaining buyers with targeted push notifications
  • With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
  • Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 

2. PubFuture


With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. 

PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.

Key Information:

  • PubFuture offers a 100% fill-rate on certain ad formats, ensuring publishers get the maximum income from all ads requested on their ad server.
  • One of the network's key strengths lies in its diverse range of flexible ad formats, catering to the needs of most publishers.
  • You have the option to customize ad placement, block as well as select the types of ads that best complement your site, thereby enhancing the overall user experience.
  • PubFuture's comprehensive tools for yield management and automation workflow ensures better performance and revenue acceleration by up to 200%.
  • The network’s real-time analytics and serve-to-serve integration for each auction allows publishers to access additional revenue streams that may not be accessible through other means.

3. Setupad


The Google Certified Publishing Partner, Setupad helps make website monetization easy for content creators. This CPM ad network is ideal for publishers in Pakistan who wish to integrate next generation adtech solutions like their Prebid technology to effectively monetize their websites. Relied on across the world, this ad network has intelligent tech strategies that helps publishers can see a boost in ad earnings. 

Key Information:

  • It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
  • Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
  • Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
  • Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
  • From a monetization partner, Setupad has not progressed to become an online business consultancy that helps over 500 clients. 

4. Exoclick


Leading ad technology provider ExoClick functions both as a CPM ad network and ad exchange platform. Their Ad Exchange unit enables publishers to monetize their traffic not only with ExoClick’s ad network, but also with other ad networks and DSPs. Featuring 20 unique ad formats, the platform provides behavioral retargeting, access to big data statistics and strategic analytics tools to increase ROI.

Key Information: 

  • With the help of the platform API, developers can build custom software extensions for the platform's programmatic operations.
  • ExoClick's real-time statistics takes the guesswork out of your campaigns to optimize revenue with data-driven insights.
  • They provide a wide variety of web and mobile formats to monetize your inventory.
  • ExoClick reverts to queries seven days a week. Additionally, all ExoClick users have access to a comprehensive FAQ section with definitions and recommendations.
  • ExoClick gives referred publishers 5% of their lifetime earnings as long as they stay online.

5. MyLead


A global affiliate network, MyLead is a comprehensive platform that helps publishers earn money.  MyLead demonstrates its commitment to prioritizing the needs of its users by supporting them in the dynamic realm of affiliate marketing. All of that is realized by an impressive selection of over 4,500 affiliate programs and powerful tools and various partner programs. 

Key Information

  • Offers various free affiliate tools and guides
  • Professional support and mentorship assistance in addition to excellent client service
  • Flexibility in choosing affiliate offers categories and monetization models
  • Assistance in selecting the campaign type and category
  • Various platforms for contact MyLead support, such as Email, Telegram, WhatsApp, Skype and Discord

6. Infolinks


A global advertising platform, Infolinks powers one of the largest publisher marketplaces in the world. It claims to offer the most innovative ad solutions to publishers while also maintaining the look and feel of their websites. The network focuses on contextually relevant ads. 

The placements and layouts that Infolinks offers avoid banner blindness which is a user behavior that takes down ad performance. Its algorithm matches advertisers with the right audience while also maintaining profit for publishers

Key Features:

  • Contextual targeting uses the website niche to find advertisers, and this method ensures the security of users' data.
  • It has a quick approval scan. It does not take more than 48 hours to assess if the publisher's website meets the minimum requirements.
  • Offers a variety of innovative ad formats like infold, inframe, inarticle and more.
  • Offers newer placements and layouts that helps avoid banner blindness and matches the ad to the right audience
  • Their services are available to all kinds of publishers irrespective of the site of the website

7. Value Impression


Valueimpression is a high-converting CPM ad network for publishers in Pakistan, with marked CPC, RPM, and eCPM rates. They are a great option to consider for those experiencing low CPM with their current ad network. With more than 8 years of experience in the advertising industry, Valueimpression helps publishers optimize their ads and simplify ad operations on a single platform. Their technology is a combination of both Header Bidding, Private Marketplace (PMPs) and Programmatic Direct, to help bring real value for publishers, with solutions that guarantee total transparency and brand integrity across all screens.

Key Information:

  • Their patented proprietary video advertising optimization technology has helped hundreds of publishers increase their revenue from 40 to 300%.
  • Valueimpression advertisements employ lazy load technology, which lets you render your ads right at the moment your viewers are likely to actually view them, so that ads do not affect your website's ranking.
  • Their advertisements have minimal impact on site speed, preserving your blog/website’s performance and rankings.
  • Valueimpression is a reputable ad network, and thousands of publishers currently use it on their websites. 
  • They offer excellent customer service, with  comprehensive assistance through email and Skype.

How to Choose the Best CPM Ad Networks in Pakistan?


Here are some things to consider when selecting a CPM ad network in Pakistan:

  1. The network's size of advertisers: To assess possible reach and ad fill rates, one must consider the size of the ad network's advertising base. A larger network might present more chances for sponsors, raising the possibility of higher profits for publishers.
  2. The network's advertisement quality: Evaluating the network's advertisement quality is essential. Better advertisements improve user experience and increase engagement and conversion rates. It is imperative to ensure that the advertising are in line with the content of your website and the intended audience.
  3. A range of ad styles are offered: Choose an advertising network that provides a wide variety of ad formats. This enables you to select formats that complement the design and functionality of your website. 
  4. Terms of payment and compensation: Analyze the ad network's compensation and terms of payment. To make sure they meet your needs and financial objectives, factors like revenue share, payment regularity, and minimum payout thresholds should be taken into account.
  5. Robustness and Ease of Use: Choose an advertising network that offers minimum service interruptions and a dependable, stable platform. A user-friendly interface and simple, easy-to-use tools should also be prioritized. In organizing your advertising efforts, this will save you time and work.

The Bottomline


Ad network play a major role in the advertising industry by making the process of monetization of ad space easy. It builds a network of buyers for publishers and facilitates efficient transactions. These are the tools that can make or break your campaign. Rely on the above mentioned ad networks for the best CPM ad networks in Pakistan and for higher revenue.

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Editorial Staff

Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

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