Last Updated: March 18, 2024
Why Do Bloggers in Pakistan Need CPM Ad Networks?
- Diversification of Revenue Streams: CPM ad networks offer Pakistani bloggers an additional revenue stream, complementing other monetization models such as CPC (Cost Per Click) and CPA (Cost Per Action).
- Stable and Predictable Income: With CPM, bloggers receive a stable and predictable income for every thousand ad impressions, regardless of clicks or conversions. This stability is particularly appealing for bloggers seeking consistent revenue.
- Global Exposure: Many CPM ad networks have a global reach, allowing Pakistani bloggers to connect with international advertisers. This global exposure expands the potential for revenue generation.
- Enhanced Credibility and Brand Visibility: Collaborating with CPM networks exposes Pakistani bloggers to reputable brands, enhancing their credibility and potentially attracting more advertisers.
7 Best CPM Ad Networks in Pakistan
Check out the best ad networks for bloggers and publishers in Pakistan.
1. iZooto
The one stop push solution, iZooto helps publishers grow their audience with the help of a dedicated account manager who constantly helps set up the notification strategy to increase engagement. It helps you reach out to your visitors whenever with powerful triggers and helps convert website visitors into subscribers.
Key Information:
- Helps boost revenue by retargeting audience via push notifications and thus increasing revenue by 17%
- Helps drive lifetime value by retaining buyers with targeted push notifications
- With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions.
- Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%.
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2. Setupad
The Google Certified Publishing Partner, Setupad helps make website monetization easy for content creators. This CPM ad network is ideal for publishers in Pakistan who wish to integrate next generation adtech solutions like their Prebid technology to effectively monetize their websites. With intelligent tech strategies, publishers can see a boost in ad earnings.
Key Information:
- It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
- Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
- Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
- Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
- From a monetization partner, Setupad has not progressed to become an online business consultancy that helps over 500 clients.
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3. Exoclick
Leading ad technology provider ExoClick functions both as a CPM ad network and ad exchange platform. Their Ad Exchange unit enables publishers to monetize their traffic not only with ExoClick’s ad network, but also with other ad networks and DSPs. Featuring 20 unique ad formats, the platform provides behavioral retargeting, access to big data statistics and strategic analytics tools to increase ROI.
Key Information:
- With the help of the platform API, developers can build custom software extensions for the platform's programmatic operations.
- ExoClick's real-time statistics takes the guesswork out of your campaigns to optimize revenue with data-driven insights.
- They provide a wide variety of web and mobile formats to monetize your inventory.
- ExoClick reverts to queries seven days a week. Additionally, all ExoClick users have access to a comprehensive FAQ section with definitions and recommendations.
- ExoClick gives referred publishers 5% of their lifetime earnings as long as they stay online.
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4. MyLead
A global affiliate network, MyLead is a comprehensive platform that helps publishers earn money. MyLead demonstrates its commitment to prioritizing the needs of its users by supporting them in the dynamic realm of affiliate marketing. All of that is realized by an impressive selection of over 4,500 affiliate programs and powerful tools and various partner programs.
Key Information
- Offers various free affiliate tools and guides
- Professional support and mentorship assistance in addition to excellent client service
- Flexibility in choosing affiliate offers categories and monetization models
- Assistance in selecting the campaign type and category
- Various platforms for contact MyLead support, such as Email, Telegram, WhatsApp, Skype and Discord
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5. Infolinks
A global advertising platform, Infolinks powers one of the largest publisher marketplaces in the world. It claims to offer the most innovative ad solutions to publishers while also maintaining the look and feel of their websites. The network focuses on contextually relevant ads.
The placements and layouts that Infolinks offers avoid banner blindness which is a user behavior that takes down ad performance. Its algorithm matches advertisers with the right audience while also maintaining profit for publishers
Key Features:
- Contextual targeting uses the website niche to find advertisers, and this method ensures the security of users' data.
- It has a quick approval scan. It does not take more than 48 hours to assess if the publisher's website meets the minimum requirements.
- Offers a variety of innovative ad formats like infold, inframe, inarticle and more.
- Offers newer placements and layouts that helps avoid banner blindness and matches the ad to the right audience
- Their services are available to all kinds of publishers irrespective of the site of the website
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6. Value Impression
Valueimpression is a high-converting CPM ad network for publishers in Pakistan, with marked CPC, RPM, and eCPM rates. They are a great option to consider for those experiencing low CPM with their current ad network. With more than 8 years of experience in the advertising industry, Valueimpression helps publishers optimize their ads and simplify ad operations on a single platform. Their technology is a combination of both Header Bidding, Private Marketplace (PMPs) and Programmatic Direct, to help bring real value for publishers, with solutions that guarantee total transparency and brand integrity across all screens.
Key Information:
- Their patented proprietary video advertising optimization technology has helped hundreds of publishers increase their revenue from 40 to 300%.
- Valueimpression advertisements employ lazy load technology, which lets you render your ads right at the moment your viewers are likely to actually view them, so that ads do not affect your website's ranking.
- Their advertisements have minimal impact on site speed, preserving your blog/website’s performance and rankings.
- Valueimpression is a reputable ad network, and thousands of publishers currently use it on their websites.
- They offer excellent customer service, with comprehensive assistance through email and Skype.
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7. Publift
Publift is a CPM ad network in Pakistan and a publisher monetization platform expertising in header bidding, private marketplaces (PMPs), brand safety, automated reporting, and layout optimization solutions. The platform delivers individualized and personalized ad strategies to each publisher they work with, with ample testimonies of clients vouching for their services and expert solutions.A Google Certified Partner, overall, Publift is a great platform for those interested in taking their programmatic journey beyond AdSense and GAM, to maximize their revenues even further.
Key Information:
- With Publift you get to have 30+ premium ad partners bidding for your ads, to ensure the highest possible revenues for your space.
- Offers the most recent programmatic monetization technologies, like header bidding and Google Exchange Bidding (EBDA)
- Publift offers strong brand safety measures to eliminate spammy ads. Adwizard, their Chrome extension enables publishers to disable unpreferred ads in real-time.
- Publift lets you do away with many scripts, partners, reporting systems, and platforms, via their unique plug-and-play adtech solution.
- Available to large publishers, Private Marketplace deals have a large dollar value but is frequently a very challenging process without adtech expertise. Publift handles setup, troubleshooting and reporting on behalf of publishers, to help you benefit from more premium ads
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How to Choose the Best CPM Ad Networks in Pakistan?
Here are some things to consider when selecting a CPM ad network in Pakistan:
- The network's size of advertisers: To assess possible reach and ad fill rates, one must consider the size of the ad network's advertising base. A larger network might present more chances for sponsors, raising the possibility of higher profits for publishers.
- The network's advertisement quality: Evaluating the network's advertisement quality is essential. Better advertisements improve user experience and increase engagement and conversion rates. It is imperative to ensure that the advertising are in line with the content of your website and the intended audience.
- A range of ad styles are offered: Choose an advertising network that provides a wide variety of ad formats. This enables you to select formats that complement the design and functionality of your website.
- Terms of payment and compensation: Analyze the ad network's compensation and terms of payment. To make sure they meet your needs and financial objectives, factors like revenue share, payment regularity, and minimum payout thresholds should be taken into account.
- Robustness and Ease of Use: Choose an advertising network that offers minimum service interruptions and a dependable, stable platform. A user-friendly interface and simple, easy-to-use tools should also be prioritized. In organizing your advertising efforts, this will save you time and work.
The Bottomline
Ad network play a major role in the advertising industry by making the process of monetization of ad space easy. It builds a network of buyers for publishers and facilitates efficient transactions. These are the tools that can make or break your campaign. Rely on the above mentioned ad networks for the best CPM ad networks in Pakistan and for higher revenue.
