7 Best CPM Ad Networks in Nigeria

Last Updated: March 18, 2024
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As the digital marketing space is constantly evolving and growing, the CPM model provides an effective way for Nigerian bloggers to monetize their content. CPM ad networks enable publishers and bloggers to generate revenue for every thousand impressions that their ads generate. Check out this article as it dives deeper into the best CPM ad networks in Nigeria.

  • 7 Best CPM Ad Networks in Nigeria
    • Why Do Bloggers in Nigeria Need CPM Ad Networks?
    • 7 Best CPM Ad Networks in Nigeria
    • 1. Setupad
    • 2. iZooto
    • 3. Adsterra
    • 4. Monetag
    • 5. PropellorAds
    • 6. UnderDogMedia
    • 7. RollerAds
    • 8. How to Choose the Best CPM Ad Networks in Nigeria?
    • 9. The Bottomline

Why Do Bloggers in Nigeria Need CPM Ad Networks?

CPM ad networks act as a facilitator and help publishers and advertisers connect to enable the monetization of content. Some other benefits of CPM ad networks are:

  • Diversification of Revenue Streams: CPM ad networks offer Nigerian bloggers an additional revenue stream, complementing other monetization models like CPC (Cost Per Click) and CPA (Cost Per Action).
  • Stable and Predictable Income: With CPM, bloggers receive a stable and predictable income for every thousand ad impressions, regardless of clicks or conversions. This stability is particularly attractive for bloggers seeking consistent revenue.
  • Global Exposure: Many CPM ad networks have a global reach, allowing Nigerian bloggers to connect with international advertisers. This global exposure expands the potential for revenue generation.
  • Enhanced Credibility and Brand Visibility: Collaborating with CPM networks exposes Nigerian bloggers to reputable brands, enhancing their credibility and potentially attracting more advertisers.

7 Best CPM Ad Networks in Nigeria

Check out the best ad networks for bloggers and publishers in Nigeria.

1. Setupad

One of the best CPM ad networks in Nigeria and a monetization platform for website owners, Setupad has an advanced in-house developed header bidding solution and various other products and optimization tools that aims to increase publishers’ ad revenue to the maximum. Setupad is a Google Certified Publishing Partner (GCPP), an official member of Prebid, and a registered member of the Trustworthy Accountability Group (TAG).

Key Information:

  • It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
  • Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
  • Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
  • Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
  • Publishers need to have a minimum of 100k monthly visitors to sign up. Setupad promises a 30% increase over ad networks like AdSense and Google AdExchange.

2. iZooto

A push notifications solution, iZooto helps in owned audience marketing and helps publishers build, own and engage their audience. Using iZooto, publishers can control audiences and encourage recurring visitors to consequently increase revenue from ads. Publishers can connect audience with targeted and automated alerts and also use notifications for push advertising. 

Key Information:

  • With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
  • Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
  • You can setup iZooto in moments with their ready integrations and a lot of their products have zero developer intervention
  • It is feature packed to allow you to spend less time on work and to give you good benefits
  • Helps boost revenue by running native ads and via reader revenue.

3. Adsterra

Adsterra is one of the best CPM ad networks in Nigeria and a well-known ad network with a Partner Care philosophy that serves over 30 billion ad impressions per month globally. It uses a combination of innovative in-house and reliable third-party fraud detection systems and an easy-to-use experience. Other than that, their anti-adblock will increase your revenue by an average of 35%.

Key Information: 

  • With Adsterra's ad platform, you will have rapid access to 18K+ direct publishers. To boost your online exposure, simply plan, create, manage, and analyze your advertising campaigns.
  • Adsterra primarily provides the following pricing models: CPI, CPL, RTB, and RevShare. CPM is widely regarded as the most efficient ad pricing model. All advertisers submit bids to run advertisements on the Adsterra publishing platform.
  • It has no limitations in traffic volume. What is important for Adsterra Network to approve your website is the quality of your traffic.
  • Uses a combination of innovative in-house and reliable third-party fraud detection system 
  • Offers an easy-to-use experience for ones who wish to work without a manager and all the processes are automated to help understand everything intuitively.

4. Monetag

One of the best CPM ad networks in Nigeria, Monetag helps web publishers and online marketers use comprehensive ad serving and optimization technologies that provide complete, industry-leading results. With several striking features, Monetag is one of the best alternatives to Google Adsense. It is considered one of the best adtech services because of its features, such as instant account approval and multiple advertising solutions.

Key Information:

  • The AI technology leverages ad formats and helps you monetize every aspect of your ad inventory, automate ad selection, and boost CPM rates.
  • Helps publishers monetize 100% of their traffic.
  • Works with only trusted advertisers, and all ads are monitored by world-leading anti-ad fraud and malware preventive solutions.
  • Allows you to benefit from top-performing monetization formats for mobile web SDK and APK.
  • Offers various integration methods for large suppliers, agencies, ad networks, and exchanges. 

5. PropellorAds

In addition to affiliate services, Propellerads provides display, native, video, and smartphone ads. The platform, which has eight years of expertise and has worked with over 150K publishers, claims to give the highest CPM rates in the market. PropellerAds is a publisher ad network and a self-serve site for advertisers to plan and create their own advertising campaigns. Its patented algorithms improve user and advertiser matching and optimize the entire experience.

Key Information:

  • They have 32k+ active advertisers and a monthly audience of a billion.
  • PropellerAds claims to monetize 100% of online traffic through its global advertiser pool, including advertisers who may want to target a certain native language audience with their adverts on websites with non-English content.
  • With CPA Goal, auto rules and multiformat campaign you can pick a desired automation level - from 0 to 100%.
  • PropellerAds keeps an eye on the calibre of the adverts on the website with the aid of automation and technology. It is used to filter out ads containing malicious code and pornographic content so that viewers only see high-quality, risk-free adverts.
  • Publishers may monetize ad block users with Propeller Ads' Adblock Bypass.

6. UnderDogMedia

In Underdog Media's a dynamic ad monetization network, providing highly visible ad units to publisher partners is a top priority. The distinctive ad units that their EDGE by UDM owned and operated are displayed on desktop and mobile devices, generating high-impact viewability, engagement, and income for publishers and advertisers. Their clients in programmatic advertising find considerable attraction in their units' 100% visibility. This means that using a less popular media unit leads to greater CPMs and fill rates. 

Key Information:

  • UDM is committed to digital privacy, with GDPR and CCPA compliance standards.
  • Publishers worldwide can join this ad network, with some restrictions on materials such as host hacking, software piracy, viruses, spyware, adware content etc.
  • Rather than a one-size-fits-all solution, Underdog Media offers a selection of ad unit sizes that are compatible with all devices and website layouts with high viewability and performance.
  • You have the choice to enable and show particular sizes and formats by working with your account manager.
  • You can monitor daily revenue, device types, eCPM, fill rate, and split out revenue by product and device in UDM's sophisticated reporting UI so you can see where your earnings are coming from.

7. RollerAds

With sophisticated targeting options, an internal antifraud system, and exclusive optimization algorithms, RollerAds is an ad network that specializes in push notification advertisements. It helps publishers monetize their assets and establish connections with top advertisers. RollerAds is known for 100% real traffic and was created to make it easier for marketers to locate the best affiliate marketing solutions while helping publishers make substantial profits. 

Key Information:

  • The pushes are delivered directly to the user's screen and guarantees that the impression count is not affected by ad bots that typically inhabit the web environment.
  • It has 16 monitoring options, allowing you to fine-tune your campaign results as you optimize your campaigns and enhance ad performance after determining which ad channels are most useful to your business.
  • It has an audience that is 100% real and global in scope. Through their apps, they connect advertisers and marketers with their desired target audiences, worldwide.
  • With Roller Ads, you have a variety of targeting choices that assist you in connecting with relevant and interested audiences.
  • Through their user-friendly interface, Roller Ads gives you a complete record and straightforward statistics to help keep tabs on your sales and success, monitor and make adjustments to your expenditure while staying within your budget.

How to Choose the Best CPM Ad Networks in Nigeria?

  • Local and Global Presence: Seek CPM ad networks with both local and global reach to ensure a diverse pool of advertisers targeting the Nigerian audience.
  • Ad Quality and Variety: Assess the quality and variety of ad formats provided by the networks. Opt for those offering visually appealing and non-intrusive ads.
  • Competitive CPM Rates: Compare CPM rates offered by different networks. Choose networks with competitive rates that align with your blog's niche and the Nigerian audience.
  • Control Over Ad Placements: Ensure the network provides control over ad placements on your website. This control helps maintain a positive user experience and aligns with your content.
  • Robust Reporting and Analytics: Look for networks that provide comprehensive reporting and analytics tools. Real-time data access enables you to track performance and optimize your strategy.

The Bottomline

Bloggers and publishers in Nigeria who are looking to increase their revenue from monetization of content, the abovementioned are the best CPM  ad networks in Nigeria. If you strategically combine ad networks that suit your content and audience, you will be able to build a strong monetization strategy that brings solid revenue.


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

CPM ad networks help publishers monetize almost all visitors who see the website and requires no action.

There are more traditional models like CPC i.e. Cost Per Click, CPA i.e. Cost Per Acquisition and more.

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