7 Best CPM Ad Networks in Nigeria

Nigeria is one of the better geos in the MENA region. Publishers in Nigeria are paid good CPM rates. There are several CPM ad networks in MENA that have come up in recent years. Check out the best CPM ad networks in Nigeria. 

Why Do Bloggers in Nigeria Need CPM Ad Networks?

CPM ad networks act as a facilitator and help publishers and advertisers connect to enable the monetization of content. Some other benefits of CPM ad networks are:

• Diversification of Revenue Streams: CPM ad networks offer Nigerian bloggers an additional revenue stream, complementing other monetization models like CPC (Cost Per Click) and CPA (Cost Per Action).
• Stable and Predictable Income: With CPM, bloggers receive a stable and predictable income for every thousand ad impressions, regardless of clicks or conversions. This stability is particularly attractive for bloggers seeking consistent revenue.
• Global Exposure: Many CPM ad networks have a global reach, allowing Nigerian bloggers to connect with international advertisers. This global exposure expands the potential for revenue generation.
• Enhanced Credibility and Brand Visibility: Collaborating with CPM networks exposes Nigerian bloggers to reputable brands, enhancing their credibility and potentially attracting more advertisers.

7 Best CPM Ad Networks in Nigeria

Check out the best ad networks for bloggers and publishers in Nigeria.

1. Setupad

One of the best CPM ad networks in Nigeria and a monetization platform for website owners, Setupad has an advanced in-house developed header bidding solution and various other products and optimization tools that aims to increase publishers’ ad revenue to the maximum. Setupad is a Google Certified Publishing Partner (GCPP), an official member of Prebid, and a registered member of the Trustworthy Accountability Group (TAG).

Key Information:

• It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
• Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
• Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
• Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
• Publishers need to have a minimum of 100k monthly visitors to sign up. Setupad promises a 30% increase over ad networks like AdSense and Google AdExchange.

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2. iZooto

A push notifications solution, iZooto helps in owned audience marketing and helps publishers build, own and engage their audience. Using iZooto, publishers can control audiences and encourage recurring visitors to consequently increase revenue from ads. Publishers can connect audience with targeted and automated alerts and also use notifications for push advertising. 

Key Information:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• You can setup iZooto in moments with their ready integrations and a lot of their products have zero developer intervention
• It is feature packed to allow you to spend less time on work and to give you good benefits
• Helps boost revenue by running native ads and via reader revenue.

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3. PubFuture

With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. 

PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.

Key Information:

• PubFuture offers a 100% fill-rate on certain ad formats, ensuring publishers get the maximum income from all ads requested on their ad server.
• One of the network's key strengths lies in its diverse range of flexible ad formats, catering to the needs of most publishers.
• You have the option to customize ad placement, block as well as select the types of ads that best complement your site, thereby enhancing the overall user experience.
• PubFuture's comprehensive tools for yield management and automation workflow ensures better performance and revenue acceleration by up to 200%.
• The network’s real-time analytics and serve-to-serve integration for each auction allows publishers to access additional revenue streams that may not be accessible through other means.
  

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4. Adsterra

Adsterra is one of the best CPM ad networks in Nigeria and a well-known ad network with a Partner Care philosophy that serves over 30 billion ad impressions per month globally. It uses a combination of innovative in-house and reliable third-party fraud detection systems and an easy-to-use experience. Other than that, their anti-adblock will increase your revenue by an average of 35%.

Key Information: 

• With Adsterra's ad platform, you will have rapid access to 18K+ direct publishers. To boost your online exposure, simply plan, create, manage, and analyze your advertising campaigns.
• Adsterra primarily provides the following pricing models: CPI, CPL, RTB, and RevShare. CPM is widely regarded as the most efficient ad pricing model. All advertisers submit bids to run advertisements on the Adsterra publishing platform.
• It has no limitations in traffic volume. What is important for Adsterra Network to approve your website is the quality of your traffic.
• Uses a combination of innovative in-house and reliable third-party fraud detection system 
• Offers an easy-to-use experience for ones who wish to work without a manager and all the processes are automated to help understand everything intuitively.

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5. Monetag

One of the best CPM ad networks in Nigeria, Monetag helps web publishers and online marketers use comprehensive ad serving and optimization technologies that provide complete, industry-leading results. With several striking features, Monetag is one of the best alternatives to Google Adsense. It is considered one of the best adtech services because of its features, such as instant account approval and multiple advertising solutions.

Key Information:

• The AI technology leverages ad formats and helps you monetize every aspect of your ad inventory, automate ad selection, and boost CPM rates.
• Helps publishers monetize 100% of their traffic.
• Works with only trusted advertisers, and all ads are monitored by world-leading anti-ad fraud and malware preventive solutions.
• Allows you to benefit from top-performing monetization formats for mobile web SDK and APK.
• Offers various integration methods for large suppliers, agencies, ad networks, and exchanges. 

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6. PropellorAds

In addition to affiliate services, Propellerads provides display, native, video, and smartphone ads. The platform, which has eight years of expertise and has worked with over 150K publishers, claims to give the highest CPM rates in the market. PropellerAds is a publisher ad network and a self-serve site for advertisers to plan and create their own advertising campaigns. Its patented algorithms improve user and advertiser matching and optimize the entire experience.

Key Information:

• They have 32k+ active advertisers and a monthly audience of a billion.
• PropellerAds claims to monetize 100% of online traffic through its global advertiser pool, including advertisers who may want to target a certain native language audience with their adverts on websites with non-English content.
• With CPA Goal, auto rules and multiformat campaign you can pick a desired automation level - from 0 to 100%.
• PropellerAds keeps an eye on the calibre of the adverts on the website with the aid of automation and technology. It is used to filter out ads containing malicious code and pornographic content so that viewers only see high-quality, risk-free adverts.
• Publishers may monetize ad block users with Propeller Ads' Adblock Bypass.

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7. RollerAds

With sophisticated targeting options, an internal antifraud system, and exclusive optimization algorithms, RollerAds is an ad network that specializes in push notification advertisements. It helps publishers monetize their assets and establish connections with top advertisers. RollerAds is known for 100% real traffic and was created to make it easier for marketers to locate the best affiliate marketing solutions while helping publishers make substantial profits. 

Key Information:

• The pushes are delivered directly to the user's screen and guarantees that the impression count is not affected by ad bots that typically inhabit the web environment.
• It has 16 monitoring options, allowing you to fine-tune your campaign results as you optimize your campaigns and enhance ad performance after determining which ad channels are most useful to your business.
• It has an audience that is 100% real and global in scope. Through their apps, they connect advertisers and marketers with their desired target audiences, worldwide.
• With Roller Ads, you have a variety of targeting choices that assist you in connecting with relevant and interested audiences.
• Through their user-friendly interface, Roller Ads gives you a complete record and straightforward statistics to help keep tabs on your sales and success, monitor and make adjustments to your expenditure while staying within your budget.

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How to Choose the Best CPM Ad Networks in Nigeria?

• Local and Global Presence: Seek CPM ad networks with both local and global reach to ensure a diverse pool of advertisers targeting the Nigerian audience.
• Ad Quality and Variety: Assess the quality and variety of ad formats provided by the networks. Opt for those offering visually appealing and non-intrusive ads.
• Competitive CPM Rates: Compare CPM rates offered by different networks. Choose networks with competitive rates that align with your blog's niche and the Nigerian audience.
• Control Over Ad Placements: Ensure the network provides control over ad placements on your website. This control helps maintain a positive user experience and aligns with your content.
• Robust Reporting and Analytics: Look for networks that provide comprehensive reporting and analytics tools. Real-time data access enables you to track performance and optimize your strategy.

The Bottomline

Bloggers and publishers in Nigeria who are looking to increase their revenue from monetization of content, the abovementioned are the best CPM  ad networks in Nigeria. If you strategically combine ad networks that suit your content and audience, you will be able to build a strong monetization strategy that brings solid revenue.