Setupad Review: Best Prebid Self-Serve for Premium Publishers

What is Setupad?

Setupad is a leading ad monetization platform that has been empowering publishers, offering innovative solutions to maximize ad revenue. Its Prebid Self-Serve platform further enhances in-house monetization by integrating seamlessly with Google Ad Manager (GAM) and Prebid technologies. Publishers can swiftly launch header bidding, expand SSP connections, and gain control over ad operations for improved inventory monetization. With Setupad managing Prebid library hosting and updates, publishers can focus on content while enhancing yield through additional SSP accounts. By choosing Setupad as a monetization partner, publishers can unlock incremental growth and revenue, supported by data-driven analytics, real-time reporting, and a commitment to transparency and performance tracking. Their advanced technologies ensure publishers receive top bids from market demand sources. With a diverse range of ad types catering to various formats and platforms, Setupad drives higher CPMs, potentially increasing revenue by up to 300% with their professional plan.

Setupad Review: Ad Formats

Let's explore the network's wide-ranging ad formats in this Setupad review:

• Banner Ads: These are a versatile and proven tool for promoting products or services effectively on websites, offering various formats like Desktop sizes including Billboard(Sizes: 980×250; 970×250, 980x300), Leaderboard(Sizes: 970x90, 728x90), Rectangle, and Sidebar. Mobile options include Medium Rectangle and Large Rectangle(Sizes: 336×600, 300×600), Interscroller, Anchor ads, and In-Game ads (Sizes: 300x250). These ad formats are highly efficient in drawing attention and perform well when placed carefully, which makes them a crucial component of successful advertising campaigns.
• Native Ads: These ads seamlessly blend with the website or app content, offering a non-disruptive ad experience. They mimic the website's look, boosting engagement and click-through rates. Studies show native ads receive 53% more views than traditional ads, leading to better revenue and audience growth. Their effectiveness in blending with content makes them a valuable tool for publishers looking to maximize ad performance.
• Interstitial ads: These essentially appear between content transitions, like page loads or app swipes, and offer a high-impact ad experience, capturing full user attention. With high viewability and engagement rates, they should be used sparingly and strategically to avoid disrupting the user experience.
• Video ads: These include both instream and outstream formats and offer advertisers valuable opportunities to engage audiences, which have helped many publishers maximize their ad revenue. Instream ads, appearing before, during, or after video content, reach a captive audience. Outstream ads, integrated into webpage content, ensure seamless user experiences. Both formats come in various sizes, with skippable and non-skippable options.
• In-app ads: These are exclusively for mobiles and offer various formats, such as Medium and Large Rectangles. They seamlessly blend with the app's layout, effectively engaging users. These ads provide publishers with new revenue streams and enhance user experience, making them a valuable asset.
  

Setupad Prebid Self-Serve Features

Setupad's Prebid Self-Serve platform offers multiple features, let’s have a look: 

• Auction Controller code: It's lightweight and stored on a CDN for quick access, enhancing user experience by accelerating ad loading times. This efficient system connects to the nearest ad server, ensuring ads load swiftly and increasing the likelihood of more impressions being filled.
• Prebid.js custom template: The Prebid.js custom template by Setupad efficiently manages demand partners (SSPs, DSPs) by storing it on the Setupad ad server, ensuring precise targeting and saving on connection resources. This optimization ultimately boosts ad performance and revenue potential.
• Setupad Prebid Panel: Advanced inventory and campaign management tool that allows publishers to create new ad units and manage associated sizes without mapping, import ad unit IDs from SSPs in one click, Implement lazy loading and sticky functions, change price floor and smart ad refresh setting, and much more.
  
• Hybrid header bidding solution: Here four key auction technologies Unifies: Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S), This integration ensures a comprehensive and up-to-date bidding stack, optimizing ad monetization for publishers.
• Viewable Bid Optimization: Smart ad refresh algorithm that secures the average eCPM and complies with Google policies. This algorithm refreshes only viewable ads based on user behavior, generating extra ad revenue for publishers while ensuring compliance with industry standards.
• Premium Ad Quality: Setupas's Extensive blocklist and real-time blocking software package help avoid malicious ads and ensure premium ad quality for all users.
• GAM Onboarding: Setupad streamlines GAM setup with automatic configuration, Line-Item implementation, and currency adjustments. It integrates seamlessly with existing GAM tags and allows for easy ad unit management.
• Infrastructure: Setupad ensures stability with updated Prebid.js versions, compressed scripts, and reliable hosting and delivery. It also includes built-in ID solutions, anti-advertising measures, and a CMP.
• Reporting: Finally, Setupad Prebid Self-Serve platform also provides comprehensive reporting features, a unified view of monetization, performance, and audience data, with a broad range of metrics available. The Yield Formula feature connects with GA4 for deeper insights and growth projections, enabling publishers to make more data-driven decisions​​​​.
  

Setupad Prebid Self-Serve Publisher Eligibility

Here is the publisher eligibility criteria to get started with Setupad header bidding wrapper:

• Website must comply with Setupad's quality policy.
• The publisher must have an active GAM account and direct SSP connections. It is also possible to enable extra SSP accounts from the Setupad side to enrich the bid density and improve overall yield results.
• While there is no minimum traffic requirement, every website goes through a manual review by the Setupad team to ensure this product is the best fit for the client.
  

How to Get Started with Setupad Prebid Self-Serve: Signup and Onboarding Process

• Onboarding and Integration: You will need to launch Prebid Self-Serve initialization that will prepare your GAM to host Prebid connections. The process takes just 20 minutes. After that, run auto-setup that imports your active ad units from GAM and creates structure in Setupad ClientUI. Finally, place one extra <head> tag in your website's source code above your active ad units. Now Setupad Prebid Self-Serve is fully operational!
  Note: Setupad Prebid Self-Serve ir currently only available for Enterprise plans
  

Dashboard Overview: Explore Setupad’s Prebid Self-Serve Platform

Self-Serve offers a broad range of metrics, like price split, geo split, traffic sources split, rCPM, sRPM, and much more. Additionally, users have access to a unique tool Setupad has developed - Yield Formula, which connects with the publisher's Google Analytics 4. It provides historical comparisons and growth projections and with this data-driven approach, allows publishers to make informed decisions to optimize their ad revenues further. 

Setupad Payment and Payout Info

With Setupad Prebid Self-Serve, publishers receive ad revenue directly from their SSP accounts. Publishers pay a CPM fee for the number of ad requests they need. The minimum payment is 50 EUR per month (0.05 CPM), but for large ad request volumes, a custom deal is negotiable.  

Setupad Customer Support Information

In the Client UI publishers can access a knowledge base section with complete documentation, optimization guides, and webinars. Setupad Prebid Self-Serve currently only operates for Enterprise clients, and with this plan the publisher get's a dedicated Account Executive that helps to make the onboarding smooth and solve any technical issues.

Note: This product currently only operates for Enterprise clients, with full support and a dedicated Account Executive. 

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Conclusion

This concludes the Setupad review. In summary, Setupad emerges as a great option for publishers aiming to elevate their ad revenue and enhance user engagement. Through its innovative Prebid Self-Serve platform, Setupad equips publishers with the tools to unlock new revenue streams and maximize the value of their ad inventory. With Setupad, publishers can navigate the dynamic digital advertising landscape with confidence, backed by a reliable partner dedicated to their growth and success.