AdStir Description

United, Inc.'s sell-side platform, AdStir, allows publishers to optimize ad revenue across all forms of mobile apps, websites, and other web-based platforms. Founded in 2011, AdStir taps into deep experience in the digital ad industry to provide advanced technology: a large, real-time bidding (RTB) marketplace, as well as an efficient mediation system, all focused on delivering optimization of ad inventory on behalf of publishers. Their ad management platform comes with suites for fraud prevention and also offers consulting that is well-tailored for revenue performance by the publishers.

AdStir Products

AdStir’s offerings include the following core products: 

  • RTB Exchange: Enables publishers to tap into a gargantuan marketplace for RTB so that they can connect with both local and global demand-side platforms or DSPs. 
  • PMP Marketplace: Provides quality premium ads programmatically to the publishers through private marketplaces. 
  • AdStir Mediation: This allows for integration with several ad networks, thus ensuring a greater fill rate and an increased revenue margin.
  • Yield optimization tools incorporate various optimizations that can uplift CPM and may provide predictable revenue.

AdStir Software Images

AdStir Features and Capabilities

  • Real-Time Bidding: AdStir's RTB exchanges deeper network-driven connection to DSPs for larger campaign diversity and potential revenue
  • Programmatic Direct: The premium marketplace ensures that quality ad placements happen, providing an opportunity for premium ad inventory publishers. 
  • Automated Yield Optimization: The CPM is calculated neutrally; thus, maximizing every impression's value. 
  • No-Fill Detection: Unsold impressions are forwarded to other networks for optimizing the fill rate. 
  • Cross-device support: With AdStir, mobile, desktop, and tablet ads are supported to ensure that the ad experience is seamless and worry-free in whatever device the content may be accessed from. 
  • Industry-standard fraud protection: Making good use of ads.txt, sellers.json, and Supply Chain Object standards to block invalid traffic and frauds for more transparency and security. 
  • Full-scale consulting services: Providing strategic consulting and ad-space optimization services, utilizing publishers' capabilities to improve usage and all aspects of advertisement performance. 

AdStir Payment Info

Payment methods by AdStir are flexible, tailored to the preferences of publishers, whilst the payments are according to a monthly billing cycle. This publisher dashboard also shows transparent reporting and performance insights.

AdStir CPM Rate

AdStir also optimizes CPM rates through their automated yield optimization and a PMP marketplace. The CPM values are fully competitive in terms of geography, platforms, ad formats, and publisher inventory qualities that ensure competitive payouts. 

AdStir Key Facts

  • Company: United, Inc. 
  • Year Founded: 2011 
  • Platform Type: Sell-Side Platform (SSP) 
  • Target Audience: Publishers across websites, mobile apps, and digital platforms
  • Special Features: RTB, PMP, cross-device support, fraud prevention, and consulting

AdStir Site Type Monetized

AdStir monetizes a variety of digital properties, including:

  • Mobile applications 
  • Desktop websites 
  • Mobile websites 
  • AMP (Accelerated Mobile Pages)

AdStir Geos Served

AdStir offers geos coverage. They have quite a stronghold in the Japanese market. The network brings together publishers with local and global advertisers.

AdStir Publisher Eligibility

AdStir is willing to work with publishers who will provide a consistent audience and meet a list of tech requirements provided. Publishers must fill out registration forms and be compliant with the required standards to get approved 

AdStir Revenue Share

The revenue share structure of AdStir is private and remains competitive with industry standards. Yield optimization of AdStir maximizes revenue share for publishers.

AdStir Ad Formats

AdStir supports an array of ad formats designed to maximize engagement across devices: 

  • Banner Ads: Available for mobile and desktop, suitable for general monetization. 
  • Native Ads: Seamlessly integrates with app or site content. 
  • Video Ads: High-engagement video placements for mobile and web. 
  • Interstitial Ads: Full-screen ads optimized for user engagement. 
  • AMP-Compatible Ads: Optimized for Accelerated Mobile Pages, improving performance on mobile.

AdStir FAQs