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Email automation has become an essential tool for modern publishers. It allows them to manage and streamline their email marketing campaigns, providing a convenient and cost-effective way to reach their audience. With so many options available, choosing the best email automation tool for your publishing business can be overwhelming. In this article, we’ll be exploring the seven best email automation tools for publishers, including features, benefits, and pricing.
Email automation software is a critical tool for businesses looking to streamline their communication and marketing efforts. With so many options on the market, choosing the right one can be challenging. Here are some factors to consider when making your choice:
Email automation tools are essential tools for publishers looking to increase their reach and engage their audience. With a wide range of options available, it can be difficult to determine which tool is the best fit for a publishing business. Here are the best email automation software for publishers.
Klaviyo is an email automation software specifically designed for e-commerce businesses. It provides tools for email personalization, automation, segmentation, and more, to help businesses build and maintain relationships with their customers through email. For publishers, Klaviyo can be used to manage email newsletters and other email communications to subscribers. By using Klaviyo, publishers can build email campaigns that are tailored to their subscribers' interests, improve their email deliverability, and track the success of their campaigns with detailed reporting.
Pricing: The Free plan allows you 500 monthly email sends among other things. Then there is the $45 Email plan which allows 15,000 emails to be sent in a month and finally we have the Email and SMS plan starting at $60 per month which gives 12,50 SMS credits a month, 15,000 monthly emails, and more.
SendX is an email automation software that can be used by publishers to manage their email communications with subscribers. With SendX, publishers can build and send targeted email campaigns, automate their email workflows, and track the success of their campaigns through detailed reporting. The drip campaigns are effective to personally connect with the audience.
Pricing: The pricing for the SendX service is based on the number of subscribers you have. For up to 1,000 subscribers, the cost is $7.49 per month, and for larger subscriber lists, the pricing ranges from $14.99 to $142.49 per month, depending on the subscriber count. All pricing plans in the Business plan include unlimited access to all features.
Moosend is a cloud-based email automation software that helps publishers create, send, and track email campaigns. It offers features such as email design templates, A/B testing, automation, and analytics. Moosend also integrates with various tools and services, including social media platforms, e-commerce systems, and landing page builders. The platform aims to provide a comprehensive solution for publishers to engage with their audience and grow their online presence.
Pricing: Moosend has a 30-day free trial and two paid plans. The Pro plan starts at $9 per month and allows you unlimited emails. The custom Enterprise plan has all the features of Pro along with others like an account manager.
Aweber is an email automation software that provides businesses with the tools they need to build and maintain a successful email marketing campaign. The platform offers a variety of templates, drag-and-drop email builders, and automation workflows to help businesses send targeted and personalized emails to their audience. Aweber's real-time analytics and reporting capabilities provide insights into the performance of each campaign, allowing businesses to make data-driven decisions. With its reliable deliverability and 24/7 customer support, Aweber is a popular choice for businesses of all sizes.
Drip is a powerful email automation software designed to help businesses grow their audience and increase sales. The platform offers a variety of features, including email marketing, lead capture, and e-commerce automation. Drip's visual workflow builder makes it easy to create targeted email campaigns based on subscriber behavior, and the platform integrates seamlessly with popular e-commerce platforms. With its real-time analytics and reporting capabilities, businesses can track the performance of each campaign and make data-driven decisions. Drip is a popular choice for businesses of all sizes looking to improve their marketing automation efforts.
Pricing: The price depends on your subscriber count and the e-commerce pricing begins at $39 for those who have upto 2,500 subscribers.
OptinMonster is a lead generation and email opt-in form software designed for websites and publishers to help increase conversions and grow their email lists. It provides a range of customizable form options, such as pop-ups, floating bars, slide-ins, and full-screen overlays, as well as targeting and triggering rules to ensure the right audience sees the right message at the right time. Additionally, OptinMonster integrates with a variety of email marketing services, making it easy for publishers to manage their subscribers and send targeted campaigns.
Pricing: The Basic plan starts at $9 per month and is billed annually. It can be used on 1 site. Then there is the Plus program at $19 a month which can be used for up to 2 sites. $29's Pro plan can be used on 3 sites and $49 gets you the Growth plan that allows usage on upto 5 websites.
MailerLite is a cloud-based email marketing and automation platform designed for businesses, digital marketers, and content creators. It offers features such as email design and customization, list management, automation, landing pages, and integrations with various platforms. It's suitable for publishers who want to engage their subscribers with newsletters, promotional emails, or automated campaigns. MailerLite is known for its user-friendly interface, affordability, and great customer support.
Pricing: The price depends on your subscription count. The Starter Plan is free allowing 3000 emails. $24 a month gets you the Premium plan which allows you around 50,000 emails and the Enterprise plan provides tailored pricing.
In conclusion, email automation tools provide publishers with a cost-effective and efficient way to reach their audience. Whether you’re a small publisher looking for a simple solution or a more prominent publisher seeking a more complex platform, there is an email automation tool that will suit your needs. The seven options we’ve listed in this article offer a range of features and benefits, so be sure to consider your specific requirements when choosing the best email automation tool for your business. Ultimately, finding the right email automation tool will help you increase engagement and drive more revenue for your publishing business.
Madhurjya is a technical writer. He specializes in WordPress, SEO copywriting, proofreading, content strategy, social media content.
Aweber is an email automation tool hat provides businesses with the tools they need to build and maintain a successful email marketing campaign. The platform offers multiple templates, drag-and-drop email builders, and automation workflows to help you send targeted and personalized emails to their audience.
Email automation refers to the process of using technology and software to automatically send personalized, targeted and timely emails to your clients.