7 Best Email Automation Tools for Publishers

Last Updated: February 8, 2023
Category: Digital Business
Advertising Disclosure

Advertising Disclosure

This article may contain links that lead to sponsored or affiliate products. We may earn a commission from your purchases or actions taken through these links. Rest assured, all recommendations are based on genuine reviews and align with our commitment to delivering valuable and relevant content.


Email automation has become an essential tool for modern publishers. It allows them to manage and streamline their email marketing campaigns, providing a convenient and cost-effective way to reach their audience. With so many options available, choosing the best email automation tool for your publishing business can be overwhelming. In this article, we’ll be exploring the seven best email automation tools for publishers, including features, benefits, and pricing.

How to choose the right email automation software?

Email automation software is a critical tool for businesses looking to streamline their communication and marketing efforts. With so many options on the market, choosing the right one can be challenging. Here are some factors to consider when making your choice:

  1. Email Campaign Goals: Determine what your goals are for your email campaigns and what features are essential to meet those goals. For instance, if you're looking to grow your mailing list, then opt-in forms and lead-generation tools are essential.
  2. User-Friendliness: Choose an email automation software that is easy to use, with a user-friendly interface and intuitive navigation. This will allow you to quickly and efficiently create, launch, and monitor your email campaigns.
  3. Email Deliverability: Ensure that the software you choose has a strong reputation for email deliverability. This will help ensure that your messages are reaching your subscribers' inboxes and not getting lost in spam filters.
  4. Customization and Design Options: Consider the customization and design options available with the software. The ability to customize templates, add branding elements, and choose from various design options can help you create visually appealing emails that stand out in your subscribers' inboxes.
  5. Integration Capabilities: Look for email automation software that integrates with your existing marketing stacks, such as your CRM, website analytics, and social media tools. This will allow you to manage all of your marketing efforts from one place, making it easier to track your results.
  6. Customer Support: Consider the level of customer support offered by the software. Access to knowledgeable and responsive support can be critical in helping you resolve any issues you may encounter as you use the software.
  7. Cost: Finally, consider the cost of the email automation software. Make sure to factor in any additional costs for features, integrations, and support.

7 Best Email Automation Tools for Publishers

Email automation tools are essential tools for publishers looking to increase their reach and engage their audience. With a wide range of options available, it can be difficult to determine which tool is the best fit for a publishing business. Here are the best email automation software for publishers.

1. Klaviyo


Klaviyo is an email automation software specifically designed for e-commerce businesses. It provides tools for email personalization, automation, segmentation, and more, to help businesses build and maintain relationships with their customers through email. For publishers, Klaviyo can be used to manage email newsletters and other email communications to subscribers. By using Klaviyo, publishers can build email campaigns that are tailored to their subscribers' interests, improve their email deliverability, and track the success of their campaigns with detailed reporting.


  • It has the ability to personalize emails with dynamic content, including subscriber names, recent purchases, and other information.
  • Automated email workflows for different stages of the customer journey, such as welcome series, abandoned cart, post-purchase follow-up, and more.
  • Ability to segment email lists based on subscriber behavior, preferences, purchase history, and other data.
  • Integration with a range of e-commerce platforms, web analytics tools, and other software to streamline email marketing efforts and gain a complete understanding of customer behavior.

Pricing: The Free plan allows you 500 monthly email sends among other things. Then there is the $45 Email plan which allows 15,000 emails to be sent in a month and finally we have the Email and SMS plan starting at $60 per month which gives 12,50 SMS credits a month, 15,000 monthly emails, and more. 

2. SendX


SendX is an email automation software that can be used by publishers to manage their email communications with subscribers. With SendX, publishers can build and send targeted email campaigns, automate their email workflows, and track the success of their campaigns through detailed reporting. The drip campaigns are effective to personally connect with the audience. 


  • SendX provides an intuitive and user-friendly email builder that allows you to create beautiful and engaging emails with ease.
  • The platform offers a range of automation workflows, including welcome series, lead nurturing, and win-back campaigns, to help you engage your subscribers and automate repetitive tasks.
  • SendX provides advanced segmentation capabilities, allowing you to segment your subscribers based on various criteria such as location, behavior, and interests. This enables you to send highly targeted and personalized campaigns that resonate with your audience.

Pricing: The pricing for the SendX service is based on the number of subscribers you have. For up to 1,000 subscribers, the cost is $7.49 per month, and for larger subscriber lists, the pricing ranges from $14.99 to $142.49 per month, depending on the subscriber count. All pricing plans in the Business plan include unlimited access to all features.

3. Moosend


Moosend is a cloud-based email automation software that helps publishers create, send, and track email campaigns. It offers features such as email design templates, A/B testing, automation, and analytics. Moosend also integrates with various tools and services, including social media platforms, e-commerce systems, and landing page builders. The platform aims to provide a comprehensive solution for publishers to engage with their audience and grow their online presence.


  • Moosend offers a library of pre-designed templates that can be customized to fit the publisher's brand and aesthetic.
  • The platform enables publishers to test different elements of their email campaigns, such as subject lines, sending times, and content, to optimize their results.
  • Moosend offers a range of automation options, including welcome emails, abandoned cart reminders, and post-purchase follow-ups, to streamline communication with subscribers.
  • The platform provides real-time analytics and reporting on key metrics such as open rates, click-through rates, and conversion rates, allowing publishers to track the success of their campaigns and make data-driven decisions.

Pricing: Moosend has a 30-day free trial and two paid plans. The Pro plan starts at $9 per month and allows you unlimited emails. The custom Enterprise plan has all the features of Pro along with others like an account manager.

4. Aweber


Aweber is an email automation software that provides businesses with the tools they need to build and maintain a successful email marketing campaign. The platform offers a variety of templates, drag-and-drop email builders, and automation workflows to help businesses send targeted and personalized emails to their audience. Aweber's real-time analytics and reporting capabilities provide insights into the performance of each campaign, allowing businesses to make data-driven decisions. With its reliable deliverability and 24/7 customer support, Aweber is a popular choice for businesses of all sizes.


  • Choose from over 700 professionally designed email templates or create your own with the drag-and-drop editor.
  • Set up a series of automated follow-up emails to build a relationship with your subscribers and drive conversions.
  • Track the success of your campaigns with detailed analytics and reporting, including open and click-through rates and more.
  • Pricing: The pricing is based on the number of subscribers you have. There is a Free plan for up to 500 subscribers and a Lite plan starting at $12.50/month for under 500 subscribers. The Plus plan at $20/month offers unlimited subscribers with extra cost and unlimited email lists at no additional cost, while the Unlimited plan at $899/month provides unlimited subscribers and email lists at no additional cost.

5. Drip 


Drip is a powerful email automation software designed to help businesses grow their audience and increase sales. The platform offers a variety of features, including email marketing, lead capture, and e-commerce automation. Drip's visual workflow builder makes it easy to create targeted email campaigns based on subscriber behavior, and the platform integrates seamlessly with popular e-commerce platforms. With its real-time analytics and reporting capabilities, businesses can track the performance of each campaign and make data-driven decisions. Drip is a popular choice for businesses of all sizes looking to improve their marketing automation efforts.


  • Drip integrates with popular e-commerce platforms, such as Shopify and WooCommerce, to personalize marketing efforts for your customers.
  • Create powerful, personalized workflows to automate your marketing, sales, and customer service processes.
  • Segment your audience based on behavior, location, and other criteria to deliver highly targeted campaigns.

Pricing: The price depends on your subscriber count and the e-commerce pricing begins at $39 for those who have upto 2,500 subscribers.

6. OptinMonster


OptinMonster is a lead generation and email opt-in form software designed for websites and publishers to help increase conversions and grow their email lists. It provides a range of customizable form options, such as pop-ups, floating bars, slide-ins, and full-screen overlays, as well as targeting and triggering rules to ensure the right audience sees the right message at the right time. Additionally, OptinMonster integrates with a variety of email marketing services, making it easy for publishers to manage their subscribers and send targeted campaigns.


  • OptinMonster offers a variety of form options, including pop-ups, floating bars, slide-ins, and full-screen overlays, that can be customized to match the look and feel of a publisher's website.
  • OptinMonster provides targeting and triggering rules that allow publishers to show the right message to the right audience at the right time, ensuring maximum conversions and email opt-ins.
  • OptinMonster integrates with a range of email marketing services, such as Mailchimp, Constant Contact, and Aweber, making it easy for publishers to manage their subscribers and send targeted campaigns.

Pricing: The Basic plan starts at $9 per month and is billed annually. It can be used on 1 site. Then there is the Plus program at $19 a month which can be used for up to 2 sites. $29's Pro plan can be used on 3 sites and $49 gets you the Growth plan that allows usage on upto 5 websites.

7. Mailer Lite

MailerLite is a cloud-based email marketing and automation platform designed for businesses, digital marketers, and content creators. It offers features such as email design and customization, list management, automation, landing pages, and integrations with various platforms. It's suitable for publishers who want to engage their subscribers with newsletters, promotional emails, or automated campaigns. MailerLite is known for its user-friendly interface, affordability, and great customer support.


  • MailerLite offers a drag-and-drop email builder, making it easy for publishers to create professional-looking emails without needing design skills. The platform also offers a wide variety of templates and customization options, including the ability to add images, videos, and buttons.
  • MailerLite provides tools for managing subscribers, including segmentation and tagging, which allows publishers to target specific groups of subscribers with relevant content.
  • The platform offers a variety of automation tools, including welcome series, abandoned cart recovery, and post-purchase follow-ups. This allows publishers to send automated and personalized messages based on subscriber behavior and interests, saving time and improving the customer experience.

Pricing: The price depends on your subscription count. The Starter Plan is free allowing 3000 emails. $24 a month gets you the Premium  plan which allows you around 50,000 emails and the Enterprise plan provides tailored pricing.

In conclusion, email automation tools provide publishers with a cost-effective and efficient way to reach their audience. Whether you’re a small publisher looking for a simple solution or a more prominent publisher seeking a more complex platform, there is an email automation tool that will suit your needs. The seven options we’ve listed in this article offer a range of features and benefits, so be sure to consider your specific requirements when choosing the best email automation tool for your business. Ultimately, finding the right email automation tool will help you increase engagement and drive more revenue for your publishing business.


Madhurjya is a technical writer. He specializes in WordPress, SEO copywriting, proofreading, content strategy, social media content.

Frequently Asked Questions

Aweber is an email automation tool hat provides businesses with the tools they need to build and maintain a successful email marketing campaign. The platform offers multiple templates, drag-and-drop email builders, and automation workflows to help you send targeted and personalized emails to their audience.

Email automation refers to the process of using technology and software to automatically send personalized, targeted and timely emails to your clients.

Suggested Reading