The 7 Best Marketing Automation Tools for Publishers

How to Choose the Right Marketing Automation Software?

Choosing the right marketing automation software can be critical for any publishing business looking to streamline its marketing efforts and reach its target audience more effectively. Here are some key factors to consider when choosing the right marketing automation software:

1. Purpose: Determine what you need the software to do for your business. Do you need a simple solution for email marketing or a more complex platform that covers a variety of marketing channels? Consider your specific requirements and look for software that meets those needs.
2. Features: Look for software with the needed features, such as email automation, lead generation, customer segmentation, and analytics. Make sure the software is user-friendly and easy to navigate.
3. Integrations: Ensure the software integrates with tools you already use, such as your website, CRM, and payment gateways. This will allow you to automate your marketing efforts more effectively and reduce the need for manual work.
4. Pricing: Consider your budget and the cost of the software. Some marketing automation software is free, while others are subscription-based with varying monthly or yearly fees. Choose a software that fits your budget and offers the needed features.
5. Customer Support: Consider the level of customer support the software provider offers. Look for a provider that offers a variety of support options, such as live chat, phone, and email support, and is available 24/7.
6. Reputation: Read online reviews and case studies to see how the software has performed for other businesses in your industry. This will help you gauge the reliability and effectiveness of the software.

The 7 Best Marketing Automation Tools for Publishers

Marketing automation tools have become a vital component for publishers looking to streamline their marketing efforts and increase their reach. With a wide range of options available, it can be challenging to determine which tool is the best fit for a publishing business. Here are the 7 best marketing automation tools for publishers.

1. Zoho CRM Plus

Zoho CRM Plus is a comprehensive marketing automation software that helps businesses streamline their sales, marketing, and customer service operations. With features such as lead and deal management, contact management, email and campaign automation, and more, Zoho CRM Plus empowers businesses to enhance their customer interactions and build stronger relationships. The platform integrates with a wide range of other Zoho apps, as well as third-party apps, to provide a seamless experience for businesses.

Features

• Zoho CRM Plus provides businesses with an organized and efficient way to manage leads and deals, including lead capture, lead nurturing, and deal tracking.
• Zoho CRM Plus offers powerful marketing automation tools to help businesses streamline their marketing efforts, including email campaigns, lead scoring, and marketing analytics.
• The platform enables businesses to store, manage, and track all their customer interactions, including customer history, preferences, and feedback, in one centralized location.

Pricing: The Standard pack starts at Rs. 800 per month, billed annually which automates and optimizes your sales cycles. The Rs. 1400 Professional plan helps you improve customer acquisition and accelerate growth. At Rs. 2400, the Enterprise plan helps you manage global CX operations with complete CRM. Finally, there is the Ultimate Plan at Rs. 2600 which helps you scale your operations.

2. Hubspot

Hubspot is an all-in-one marketing automation software that helps businesses grow better. With features such as website and landing page builders, lead management, marketing automation, and more, Hubspot provides businesses with the tools they need to attract, engage, and delight customers. The platform integrates with a wide range of other marketing, sales, and customer service apps to provide a seamless experience for businesses.

Features

1. Hubspot offers a range of marketing automation tools to help businesses attract, engage, and convert leads into customers, including lead nurturing, lead scoring, and email campaigns.
2. Hubspot provides sales teams with the tools they need to close deals more effectively, including deal tracking, email tracking, and sales analytics.
3. Hubspot helps businesses provide exceptional customer service with features such as live chat, ticket management, and knowledge base.

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3. Intercom

Intercom is a marketing automation software that helps businesses build better relationships with their customers. With features such as chat, email, and knowledge base, Intercom enables businesses to communicate with their customers in a personal and efficient manner. It is widely used by publishers to communicate with their audience, support subscribers, and gather feedback. With Intercom, publishers can automate responses to common inquiries, create targeted messaging campaigns, and engage with users in real-time. Intercom also offers analytics and insights, which can help publishers track the success of their communication efforts and make informed decisions about how to improve their customer engagement.

Features

• Intercom provides businesses with a range of customer communication tools to help them engage with their customers in a personal and efficient manner, including chat, email, and in-app messaging.
• Intercom enables businesses to segment their customers based on a range of criteria, such as behavior, location, and feedback, and target them with personalized messaging.
• The platform provides businesses with valuable insights into their customers, including customer behavior, sentiment, and feedback, to help them make data-driven decisions.

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Pricing: For small teams there is the Starter plan at $74 a month. To scale your business and give a personalized experience to your users you've the Pro plan.The Premium Plan has additional features. Both these plans have custom rates based on your needs.

4. Sender.net

Sender.net is a marketing automation software that helps businesses engage with their customers and grow their business. With features such as email automation, email design, and email tracking, Sender.net enables businesses to send highly personalized and effective email campaigns. The platform integrates with a wide range of other marketing, sales, and customer service apps to provide a seamless experience for businesses.

Features

• Sender.net provides businesses with the tools they need to create and automate highly personalized and effective email campaigns, including email sequences and triggered emails.
• The platform offers a range of email design tools to help businesses create visually appealing and professional emails, including pre-designed templates and drag-and-drop email builders.
• Sender.net enables businesses to track the performance of their emails, including open rates, click rates, and conversion rates, to help them optimize their email campaigns.

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Pricing: The Free forever plan allows upto 2,500 subscribers. The Standard Plan begins at $100 a year for 2.5k subscribers. It goes upto 200k subscribers. The Professional plan goes upto 200k subscribers and costs $16,600. There is also the custom Enterprise plan.

5. CleverTap

CleverTap is a marketing automation software that helps businesses retain and grow their customer base. With features such as customer segmentation, push notifications, in-app messaging, and more, CleverTap provides businesses with the tools they need to engage with their customers in real-time and build lasting relationships. The platform integrates with a wide range of other marketing, sales, and customer service apps to provide a seamless experience for businesses.

Features

• CleverTap provides businesses with a range of customer engagement tools to help them engage with their customers in real time, including push notifications, in-app messaging, and email campaigns.
• The platform helps businesses retain their customers with features such as customer segmentation, loyalty programs, and personalized messaging.
• CleverTap provides businesses with valuable insights into their customers, including customer behavior, sentiment, and feedback, to help them make data-driven decisions.

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Pricing: The Essentials plan begins at ₹6000 for upto 5,000 subscribers and goes upto 100,000 slsubcribers for additional cost. There are the Advanced and Cutting Edge plans which are tailored. 

6. ActiveCampaign

ActiveCampaign is a marketing automation and customer relationship management (CRM) software that helps businesses automate their sales, marketing, and customer service efforts. It offers a range of features, including email marketing, lead scoring, and automation workflows, making it an ideal solution for small to mid-sized businesses. ActiveCampaign also integrates with other popular tools, such as WordPress, Shopify, and Magento, allowing businesses to automate their marketing efforts more effectively.

Features

• Automate complex marketing tasks such as email marketing, lead scoring, and customer segmentation.
• With Customer Relationship Management (CRM), manage customer interactions and data in one central location.
• Integrate with e-commerce platforms to manage sales, orders, and customer data.

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Pricing: For upto 3 users you can get the $49 Plus package. For upto 5 users you've the $149 Professional package. Finally there is the custom Enterprise package. 

7. Hootsuite

Hootsuite is a marketing automation software that helps businesses manage their social media presence and grow their online audience. With features such as social media scheduling, analytics, and team collaboration, Hootsuite provides businesses with the tools they need to engage with their followers, monitor their social media performance, and drive results. The platform integrates with a wide range of other social media and marketing apps to provide a seamless experience for businesses.

Features

• Hootsuite enables businesses to schedule their social media posts in advance, freeing up time for other important tasks.
• The platform provides businesses with valuable insights into their social media performance, including engagement rates, reach, and audience demographics.
• Hootsuite makes it easy for teams to collaborate on social media, with features such as shared calendars, task assignments, and team performance analytics.

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Pricing: For 1 user there is the ₹1915 per month Professional plan. For upto 3 users, there is ₹7,540 Team plan. For upto 5 users there is the ₹61,500 Business plan. There is also the custom Enterprise plan.

In conclusion, finding the right marketing automation tool is crucial for the success of your publishing business. Whether you’re a small publisher looking for a simple solution or a more prominent publisher seeking a more complex platform, there is a marketing automation tool that will suit your needs. The 7 options we’ve listed in this article offer a range of features and benefits, so be sure to consider your specific requirements when choosing the best marketing automation tool for your business. By automating your marketing efforts, you’ll be able to reach your target audience more effectively, increase engagement, and drive more revenue for your publishing business.