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In today's digital landscape, publishers constantly seek ways to reach their target audience and drive revenue. Marketing automation has emerged as a key tool in achieving these goals, providing a convenient and cost-effective way to streamline marketing efforts. With so many options available, choosing the best marketing automation tool for your publishing business can be daunting. In this article, we’ll take a closer look at 7 of the best marketing automation tools for publishers, outlining their key features, benefits, and pricing to help you make an informed decision.
Choosing the right marketing automation software can be critical for any publishing business looking to streamline its marketing efforts and reach its target audience more effectively. Here are some key factors to consider when choosing the right marketing automation software:
Marketing automation tools have become a vital component for publishers looking to streamline their marketing efforts and increase their reach. With a wide range of options available, it can be challenging to determine which tool is the best fit for a publishing business. Here are the 7 best marketing automation tools for publishers.
Zoho CRM Plus is a comprehensive marketing automation software that helps businesses streamline their sales, marketing, and customer service operations. With features such as lead and deal management, contact management, email and campaign automation, and more, Zoho CRM Plus empowers businesses to enhance their customer interactions and build stronger relationships. The platform integrates with a wide range of other Zoho apps, as well as third-party apps, to provide a seamless experience for businesses.
Pricing: The Standard pack starts at Rs. 800 per month, billed annually which automates and optimizes your sales cycles. The Rs. 1400 Professional plan helps you improve customer acquisition and accelerate growth. At Rs. 2400, the Enterprise plan helps you manage global CX operations with complete CRM. Finally, there is the Ultimate Plan at Rs. 2600 which helps you scale your operations.
Hubspot is an all-in-one marketing automation software that helps businesses grow better. With features such as website and landing page builders, lead management, marketing automation, and more, Hubspot provides businesses with the tools they need to attract, engage, and delight customers. The platform integrates with a wide range of other marketing, sales, and customer service apps to provide a seamless experience for businesses.
Intercom is a marketing automation software that helps businesses build better relationships with their customers. With features such as chat, email, and knowledge base, Intercom enables businesses to communicate with their customers in a personal and efficient manner. It is widely used by publishers to communicate with their audience, support subscribers, and gather feedback. With Intercom, publishers can automate responses to common inquiries, create targeted messaging campaigns, and engage with users in real-time. Intercom also offers analytics and insights, which can help publishers track the success of their communication efforts and make informed decisions about how to improve their customer engagement.
Pricing: For small teams there is the Starter plan at $74 a month. To scale your business and give a personalized experience to your users you've the Pro plan.The Premium Plan has additional features. Both these plans have custom rates based on your needs.
Sender.net is a marketing automation software that helps businesses engage with their customers and grow their business. With features such as email automation, email design, and email tracking, Sender.net enables businesses to send highly personalized and effective email campaigns. The platform integrates with a wide range of other marketing, sales, and customer service apps to provide a seamless experience for businesses.
Pricing: The Free forever plan allows upto 2,500 subscribers. The Standard Plan begins at $100 a year for 2.5k subscribers. It goes upto 200k subscribers. The Professional plan goes upto 200k subscribers and costs $16,600. There is also the custom Enterprise plan.
CleverTap is a marketing automation software that helps businesses retain and grow their customer base. With features such as customer segmentation, push notifications, in-app messaging, and more, CleverTap provides businesses with the tools they need to engage with their customers in real-time and build lasting relationships. The platform integrates with a wide range of other marketing, sales, and customer service apps to provide a seamless experience for businesses.
Pricing: The Essentials plan begins at ₹6000 for upto 5,000 subscribers and goes upto 100,000 slsubcribers for additional cost. There are the Advanced and Cutting Edge plans which are tailored.
ActiveCampaign is a marketing automation and customer relationship management (CRM) software that helps businesses automate their sales, marketing, and customer service efforts. It offers a range of features, including email marketing, lead scoring, and automation workflows, making it an ideal solution for small to mid-sized businesses. ActiveCampaign also integrates with other popular tools, such as WordPress, Shopify, and Magento, allowing businesses to automate their marketing efforts more effectively.
Pricing: For upto 3 users you can get the $49 Plus package. For upto 5 users you've the $149 Professional package. Finally there is the custom Enterprise package.
Hootsuite is a marketing automation software that helps businesses manage their social media presence and grow their online audience. With features such as social media scheduling, analytics, and team collaboration, Hootsuite provides businesses with the tools they need to engage with their followers, monitor their social media performance, and drive results. The platform integrates with a wide range of other social media and marketing apps to provide a seamless experience for businesses.
Pricing: For 1 user there is the ₹1915 per month Professional plan. For upto 3 users, there is ₹7,540 Team plan. For upto 5 users there is the ₹61,500 Business plan. There is also the custom Enterprise plan.
In conclusion, finding the right marketing automation tool is crucial for the success of your publishing business. Whether you’re a small publisher looking for a simple solution or a more prominent publisher seeking a more complex platform, there is a marketing automation tool that will suit your needs. The 7 options we’ve listed in this article offer a range of features and benefits, so be sure to consider your specific requirements when choosing the best marketing automation tool for your business. By automating your marketing efforts, you’ll be able to reach your target audience more effectively, increase engagement, and drive more revenue for your publishing business.
Madhurjya is a technical writer. He specializes in WordPress, SEO copywriting, proofreading, content strategy, social media content.
Marketing automation is the use of tech and software to automate the repetitive tasks and workflows that are part of marketing.
Marketing automation saves time and money, making it an effective way to part of a strategy to market your products and services.