CleverTap Description

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CleverTap is an all-in-one customer engagement platform that helps you retain your most valuable users and grow customer lifetime value. Offering one of its kind automated, scalable and secure ecosystem that is all-encompassing, CleverTap helps companies understand, segment, and engage users in real-time using context and powerful AI/ML models.

CleverTap Products

CleverTap offers varying products to help you retain your customers:

  • Omnichannel engagement: Helps engage users across mobile, web, and the in-app experience.
  • Campaign optimization: Offers purpose-built tools for optimizing all of your campaigns.
  • Analytics and insights: Offers real-time analytics to uncover user trends and track behaviours.
  • Automated user segmentation: Helps create actionable segments with ease and perfect your targeting.
  • Journey orchestration: Helps visually build and deliver omnichannel campaigns in seconds
  • Lifecycle optimization: Provides guided frameworks to move users across lifecycle stages.

CleverTap Features and Capabilities

CleverTap is a customer engagement platform that offers various benefits that your entire team shall appreciate:

  • The all-in-one solution: Offers data management, audience analytics, advanced segmentation, omnichannel engagement, campaign optimization, and personalization all in a single platform
  • TesseractDB: This is a purpose-built engagement database that enables real-time audience analytics, interactive dashboard speeds, extensive data retention and more
  • Easy to use: Helps orchestrate campaigns with their drag-and-drop interface.
  • Omnichannel engagement: Provides a complete messaging suite that keeps your customers captivated across mobile, email, web, and other platforms.
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CleverTap Key Facts

As mobile people, CleverTap helps build amazing user experiences for the world’s leading digital-first brands. Their smart, all-in-one platform combines the best analytics, segmentation, and engagement tools so that companies can build valuable, long-term relationships with their customers.

CleverTap Site Type Monetized

CleverTap works with the following verticals:

  • Gaming
  • Food tech
  • FinTech
  • Media and entertainment
  • Travel and transportation
  • eCommerce
  • Subscription apps

CleverTap Pricing

CleverTap offers various plans for businesses:

  • The Basic plan is suitable for apps with up to 100K MAUs.
  • The Advanced plan offers sophisticated segmentation and personalization for next-level engagement.
  • The Core plan offers core analytics, automated user segmentation, and engagement tools.
  • The Enterprise plans offer best-in-class security, workflow, and data management options.

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