CleverTap

CleverTap Description

CleverTap is an all-in-one customer engagement platform that helps you retain your most valuable users and grow customer lifetime value. Offering one of its kind automated, scalable and secure ecosystem that is all-encompassing, CleverTap helps companies understand, segment, and engage users in real-time using context and powerful AI/ML models.

CleverTap Features and Capabilities

CleverTap is a customer engagement platform that offers various benefits that your entire team shall appreciate:

• The all-in-one solution: Offers data management, audience analytics, advanced segmentation, omnichannel engagement, campaign optimization, and personalization all in a single platform
• TesseractDB: This is a purpose-built engagement database that enables real-time audience analytics, interactive dashboard speeds, extensive data retention and more
• Easy to use: Helps orchestrate campaigns with their drag-and-drop interface.
• Omnichannel engagement: Provides a complete messaging suite that keeps your customers captivated across mobile, email, web, and other platforms.

CleverTap Key Facts

As mobile people, CleverTap helps build amazing user experiences for the world’s leading digital-first brands. Their smart, all-in-one platform combines the best analytics, segmentation, and engagement tools so that companies can build valuable, long-term relationships with their customers.

CleverTap Site Type Monetized

CleverTap works with the following verticals:

• Gaming
• Food tech
• FinTech
• Media and entertainment
• Travel and transportation
• eCommerce
• Subscription apps

CleverTap Pricing

CleverTap offers various plans for businesses:

• The Basic plan is suitable for apps with up to 100K MAUs.
• The Advanced plan offers sophisticated segmentation and personalization for next-level engagement.
• The Core plan offers core analytics, automated user segmentation, and engagement tools.
• The Enterprise plans offer best-in-class security, workflow, and data management options.

CleverTap Products

CleverTap offers varying products to help you retain your customers:

• Omnichannel engagement: Helps engage users across mobile, web, and the in-app experience.
• Campaign optimization: Offers purpose-built tools for optimizing all of your campaigns.
• Analytics and insights: Offers real-time analytics to uncover user trends and track behaviours.
• Automated user segmentation: Helps create actionable segments with ease and perfect your targeting.
• Journey orchestration: Helps visually build and deliver omnichannel campaigns in seconds
• Lifecycle optimization: Provides guided frameworks to move users across lifecycle stages.