5+ Best Link-Building SEO Tools for Bloggers

Last Updated: March 6, 2023
Category: SEO
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When it comes to building links and running link-building campaigns, you must use the right tools. There is a plethora of tools that are being marketed to bloggers, but only the most effective ones can help you streamline the process and remove the need to finish tasks manually. For successful link building, you need to design a process to find link opportunities and reach out the convince the webmaster to link to your content. It is possible to build backlinks without using any tools; they can surely help you make your efforts more effective. Here is a list of the best link-building SEO tools for bloggers. 

  • Best Link-Building SEO Tools for Bloggers
    • 1. SEMrush Backlink Gap Tool
    • 2. Ahrefs Site Explorer
    • 3. Moz Link Explorer
    • 4. Ninja Outreach
    • 5. Buzzstream
    • 6. Hunter.io

Why Do Bloggers Need Link-Building SEO Tools?

When you have external backlinks, you have a vote of confidence. A site with more backlinks will outrank sites with no backlinks. But you have to find links from good and relevant sites to be able to build your authority. These are what link-building tools help you with. They can help build a link-building strategy with everything you need- analyze competitor's link profile, conduct outreach, monitor current backlinks, and more. All of this becomes very hectic to do manually, and these tools will help you do the same work effectively and efficiently and save you a lot of time.

5+ Best Link-Building SEO Tools for Bloggers

Here is a list of the best link-building SEO tools for bloggers that can help you build better links.

1. SEMrush Backlink Gap Tool


The tool helps you compare the backlink profiles of up to five competing websites at once. You just have to enter the domains, and Semrush will list all of the referring domains that are sending links to these sites. Their filtering makes it easy to identify the websites that are linking to your competitors but not you. This helps SEOs identify gaps between competitors' link-building strategies and plan their own outreach to build links.

They allow you to add competitors and compare multiple subdomains or URLs. Their tool presents a graph and a table depicting the comparison between competitors' backlink profiles. They have a matches column indicating how many competitors have a backlink from the listed referring domain. They also show you the opportunities you are missing.


  • The tool can analyze competitors for you 
  • The tool can use the information found about competitors to find opportunities for your business such as their top-performing content in terms of backlinks. 
  • It can sort backlinks by type and give insightful information on them.
  • You can see the backlinks of any domain, sub-domain, or URL that was crawled by Semrush within an hour.

Pricing: The Pro plans starts at $129.95 a month and allows 5 projects. For $249.95 you can get the Guru package which allows upto 15 projects. For upto 40 packages, you can get the $499.95 Business package. For more than 40 porjcets, you've to get a custom quote.

2. Ahrefs Site Explorer


Ahrefs Site Explorer is a competitive tool that combines three powerful tools in one interface. Their organic traffic research shows what keywords your competitors are ranking for and which pages bring the most search engine traffic. Their backlink checker shows which websites link to your competitor's sites and gauge the quality of their backlink profiles. With their paid traffic research, you can learn where your competitors are doing paid search advertising and where they funnel their paid traffic. 


  • The tool can show you which keywords your competition is ranking for as well as how much traffic these keywords bring to them.
  • The tool has the fastest backlink crawler and the world's largest index of backlinks.
  • The tool can see which keywords your competitors are buying.
  • You can research outgoing links on a website. 

Pricing: Lite is $99 per month. Standard, which offers you six months' history, costs $199 per month. Advanced gives you 2 years worth of history for $399. Enterprise gives you Unlimited History for $999.

3. Moz Link Explorer

Moz Link Explorer

Moz Link Explorer can help you grow a quality link profile to gain traction, attention, and traffic. It helps you boost your odds of ranking well by increasing the number of high-quality links pointing to your website and decreasing the spammy ones. All you have to do is analyze your link profile and competitive standing with the trusted link metrics.

Moz Link Explorer helps get insight into your website's authority and rankings. It measures your backlinks, most valuable pages, linking domains, and anchor text so you can build high-quality links to better compete and thrive online.

Other than that, it also helps form a more strategic approach to link building but comparing your link profile to that of the top four competitors. You can find out the makeup of their linking domains and compare how the metrics have changed over time.


  • You can understand the ranking of your page by looking at inbound links.
  • You can learn where your competition is getting their backlinks from. 
  • You can find and fix broken links on your site.
  • You can discover link building opportunities and much more, such as seeing which backlinks are spammy in nature. 

4. Ninja Outreach

Ninja Outreach is an all-in-one backlink tool to support your link-building strategies every step of the way and build backlinks faster. It helps you jumpstart your rankings with Pro-Link Building Software built to ace any campaign. It provides access to a massive, up-to-date database with emails and contact information of high-authority influencer leads.

You will never run out of qualified link-building leads and get unlimited searches by just entering your niche and your location keywords. It allows you to zero in on the link-building leads that matter and get instant access to the best backlink leads. It allows you to integrate your email so you can switch from link prospecting to contacting your leads in just a single click. It also helps make sure your emails reach the right people with a built-in email finder and email validator.


Pricing: For $155, you can get the Flex plan. It has chat support. The Silver Plan costs $255 and is suited for professionals. Businesses can get Silver Plus for $459. There is a custom Gold Plan too. 

5. Buzzstream


Buzzsrtream can help you speed up the research process and easily navigate the prospect lists, add contacts to your campaign and automatically gather website and social metrics to allow you to save time. 

It helps you send personalized, efficient, relationship-based outreach that gets great results – so you can improve your placement rate while you save time. It helps you keep your link development projects on track – and see where every campaign's at with a touch of a button and set reminders to follow up, track campaign progress, and share tasks with your team – so you work like a well-oiled machine.


  • The tool provides automatic link building
  • The tool provides intelligent segmentation for your lists. 
  • The tool provides you with easy prospects and rich profiles to build links.

Pricing: The Starter Plan for $24 a month allows 1000 contacts. For upto 25,000 contacts you can use the Growth plan which is $124 per month. There is also a Custom package starting at $999 per month and allows upto 300,000 contacts. 

6. Hunter.io


Hunter brings you a suite of tools that are useful for SEO and link building. The Email Finder is designed to help you find anyone's email address in seconds. If you have a list of websites that you want backlinks from, you can use their Domain Search and get a list of the email addresses that are associated with the domain or a list of domains. 

Hunter also helps you if you have a list of email addresses that you would like to contact with their Email verifier tool to verify all the email addresses on your list and make sure you do not have email deliverability problems. You can also use Campaigns to set up, launch and manage link-building outreach campaigns for free. You can use multiple email addresses, custom sending windows automated follow-up emails, and more. 


According to Authority Features, these are the features of Hunter.io

  • An email verification tool
  • Bulk email management
  • Lead management
  • Campaign optimizer
  • Free cold email templates

Pricing: There is the Free plan which allows 25 monthly searches. The Starter Plan is $49 and allows 500 monthly searches. For $149 the Growth Plan allows you 5000 monthly searches. Finally, there is the $999 Business plan which allows 50,000 searches.

The best link-building SEO tools for bloggers can help you make your workflow efficient. Combining the right SEO tools with the ability to write convincing outreach emails will put you in the best position to build links that help you compete on even the most competitive SERPs.


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

The Email Finder is a tool designed to help you find anyone's email address in seconds. It can be used with a list of websites that you want backlinks from, and it will provide you with a list of the email addresses associated with the domain or a list of domains.

The Email Verifier is a tool that helps you verify all the email addresses on your list and make sure you do not have any email deliverability problems. It can be used to check if an email address exists, if it's valid and if it's active.

Campaigns are tools designed to help you set up, launch and manage link-building outreach campaigns for free. You can use multiple email addresses, custom sending windows, automated follow-up emails, and more with this tool.

Hunter also offers an Email Verifier tool to verify all the email addresses on your list and make sure there are no deliverability problems. Additionally, they have Campaigns which allow users to set up, launch and manage link-building outreach campaigns for free. This includes using multiple email addresses, custom sending windows automated follow-up emails, and more.

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