7 Best Native Ad Networks in UAE

Native advertising has become a key strategy for publishers in the UAE, aiming to enhance user engagement and boost revenue. The native advertising market is experiencing significant growth, with spending expected to reach $215 million by the end of 2024, reflecting a robust annual growth rate of 12%. This expansion is driven by a rising demand for content that seamlessly integrates with user experiences and the increasing consumption of digital media across the region.

For publishers, native advertising offers a seamless way to integrate promotional content that aligns with the user experience, resulting in higher click-through rates and improved audience retention. As publishers look to optimize their ad strategies, selecting the right native ad network is crucial. These 7 Best Native Ad Networks in UAE offer tailored solutions that cater to the unique preferences and behaviors of the local audience, providing a mix of performance-driven options and innovative ad formats. This article will explore these top networks, highlighting their strengths and how they can help publishers maximize their ad revenue while delivering high-quality, engaging content to their users.

7 Best Native Ad Networks in UAE

1. Outbrain

Outbrain is one of the top native ad networks trusted by leading global publishers, making it a prime choice for those seeking Native Ad Networks in UAE. It connects publishers to leading Demand-Side Platforms (DSPs) with programmatic native ad demands, offering a variety of ad formats. Outbrain’s content recirculation feature enables publishers to promote their content, encouraging visitors to explore more articles and navigate further across the website, thereby increasing revenue opportunities.

Key Facts:

• Publisher Eligibility: To join Outbrain, publishers must have a minimum of 10 million monthly US article pageviews. While there are no specific language requirements, websites with quality content can be accepted as Outbrain publishers with as little as 3 million US visits.
• Ad Formats: In-feed and in-article formats for video and display ads.
• Payment & Payout Info: Outbrain pays publishers on a NET 45 basis, with a minimum payment threshold of $100.

SignUp Now

2. Taboola

Taboola, established in 2007, is a leading content discovery and native advertising platform with a significant presence in the native ad networks UAE market. Leveraging advanced AI algorithms, Taboola reaches over 1.4 billion unique users monthly through partnerships with top websites, mobile apps, and devices, boosting engagement and revenue for its partners. In 2023, Taboola achieved notable revenue growth of $1.53 billion, highlighting its expanding influence in the digital advertising landscape, including native ad networks UAE.

Key Facts:

• Global Reach: Taboola's platform connects with over 1.4 billion unique users every month, making it one of the most extensive content discovery networks globally.
• Significant Revenue Growth: In 2023, Taboola achieved a revenue of $1.53 billion, reflecting an 11.05% year-over-year growth, showcasing its robust business model and increasing market penetration.
• Large Workforce: With approximately 1,900 employees, Taboola's workforce supports its vast operations and continuous innovation in AI-driven content recommendations​.
• Strategic Partnerships: Taboola recently secured an exclusive deal with Foundry to power content recommendations across well-known consumer sites like Macworld and PCWorld, further solidifying its position as a leader in content discovery.  

SignUp Now

3. Vuukle

Vuukle is a powerful ad network that connects advertisers with publishers across the UAE, ensuring optimal ad placements and higher engagement rates. With over 200 million monthly active users, including a significant presence in the UAE, and a 70% increase in click-through rates, Vuukle's advanced algorithms and real-time analytics help advertisers maximize ROI while providing publishers in the UAE with a seamless monetization experience. This platform's user-friendly interface and comprehensive support make it a top choice for digital advertising in the UAE market.

Key Facts:

• Vuukle's AI-driven targeting ensures ads are displayed to the most relevant audience, boosting engagement by 60%.
• The platform supports various ad formats, including native, display, and video ads, catering to diverse advertising needs.
• Publishers using Vuukle report a 45% increase in ad revenue within the first six months of integration.
• Vuukle's real-time analytics dashboard helps advertisers fine-tune their campaigns, achieving a 35% higher conversion rate.

SignUp Now

4. MGID

Reaching about 1 billion people each month, Mgid is a global native advertising platform and one of the best native ad networks in the UAE. It helps you understand your audience and offers various formats to deliver messages that engage users effectively. The AI-based algorithm ensures that only relevant content is displayed, helping to scale leads, sales, and brand awareness.

Key Facts:

• Mgid offers a range of ad formats, including native ads, video ads, and mobile ads, that are designed to engage users and drive results.
• It uses advanced optimization algorithms to ensure that ads are displayed to the right audience at the right time, resulting in higher engagement and conversion rates.
• The platform provides detailed analytics and reporting tools that enable advertisers and publishers to track their campaigns' performance and optimize their strategies accordingly.
• MGID has a global reach of over 850 million unique visitors per month.
• MGID provides publishers with optimization tools and recommendations to help them improve their ad performance and revenue.

SignUp Now

5. Nativo

Nativo offers publishers in the UAE a variety of native ad formats and customization options, enhancing user experience and boosting revenue. As one of the top Native Ad Networks in the UAE, Nativo’s technology ensures that ads seamlessly integrate with content, creating a natural environment for publishers. With no traffic restrictions, Nativo is an ideal choice for publishers in the UAE looking to optimize their monetization strategies. Through Nativo’s AdStore, multiple monetization partners can be selected and activated simultaneously.

Key Facts: 

• Publisher Eligibility: Requires no minimum traffic.
• Ad Formats: In-feed articles and in-feed social.
• Payment & Payout Info: Pays publishers on a NET45 and NET60 basis, with a minimum payout threshold of $50.
  

SignUp Now

6. Sharethrough

Sharethrough is a prominent player among native ad networks in the UAE, offering innovative ad solutions for publishers. As one of the best native ad networks UAE has to offer, Sharethrough provides a robust platform that integrates seamlessly with premium publishers and delivers high-quality native ad placements. With advanced targeting and optimization, Sharethrough helps publishers maximize their ad revenue and enhance user engagement.

Key Facts:

• Product Info: Sharethrough specializes in native advertising with a focus on delivering in-feed ads that blend naturally with the content, enhancing user experience and engagement. 
• Payment Details: Sharethrough offers flexible payment options, including direct deposits, with a payment cycle that generally ranges from 30 to 60 days, depending on the publisher’s agreement.
• Ad Formats: The platform supports various ad formats, including in-feed ads, custom native ads, and video ads, tailored to fit seamlessly into the content of publisher sites. 
• Publisher Eligibility: Sharethrough works with a wide range of publishers, including major media sites and blogs, and requires high-quality traffic and content standards for eligibility. 

SignUp Now

7. AdZouk

AdZouk is a prominent native ad network in the UAE, specializing in delivering high-impact native advertisements that blend seamlessly with content. Known for its robust targeting capabilities, AdZouk offers ad formats like in-feed and recommendation widgets, ensuring higher engagement rates. Publishers can expect competitive CPM rates, and the network supports a wide range of publisher types, making it a key player among the best native ad networks in the UAE.

Key Facts:

• Product Info: AdZouk provides native ad formats, including in-feed and recommendation widgets, designed to enhance user experience and increase ad interaction.
• Payment Details: AdZouk offers competitive CPM rates, often ranging from $2 to $10, depending on the quality of traffic and targeting parameters.
• Ad Formats: Focuses on native ad formats such as in-feed ads, content recommendation widgets, and video ads, optimized for user engagement.
• Publisher Eligibility: AdZouk is open to various publishers, particularly those in the MENA region, with requirements for quality content and significant traffic to ensure effective ad placements.

SignUp Now

Conclusion

Choosing the right native ad network is essential for publishers aiming to enhance their monetization strategy in the UAE. With the increasing emphasis on seamless and engaging ad experiences, the native ad networks highlighted in this article offer a variety of solutions tailored to different needs and preferences. By partnering with the top native ad networks, publishers can capitalize on growing consumer engagement and optimize their ad revenue. As the native advertising landscape continues to evolve, staying informed about these networks will enable you to make strategic decisions and achieve greater success in your advertising efforts.