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For the vast realm of online forums and online communities, publishers have a major role to play in creating and nurturing engagement and connections. Ad networks are the intermediaries that buy and sell ad inventories from publishers to advertisers.
This article serves as a comprehensive guide for publishers, uncovering the seven best ad networks tailored for forum or community sites. Explore key features, benefits, and strategies to enhance revenue while maintaining a positive user experience.
All forums and community sites need to get user-generated content, active participation and constant effort. For such objectives, you have to rely on ad networks that have various advantages like:
Here is a list of the best ad networks for forum or community sites. Please take a sneak-peak.
Google AdSense is one of the best bets for niche blogs and websites. More than 2 million people rely on AdSense and use it to earn money from their sites. It offers one of the CPC rates there is and is a go-to network for all publishers. However, getting accepted by the platform is tricky because you have to have a good layout, high traffic and premium content. Their ads have been optimized according to the device and you save time as you just have to add a piece of code and Google automatically shows ads that are relevant to your sites.
Key Information:
The monetization platform and ad network for publishers, Setupad helps realise the complete earning potential of your forums and communities. They offer various products, options and tools to publishers to help increase the revenue. It is a Google Certified Publishing Partner (GCPP), an official member of Prebid, and a registered member of the Trustworthy Accountability Group (TAG).
Key Information:
Monetizemore can help forums and communities to enhance your revenue by 50-300%. This award-winning ad network uses automated tech and custom solutions to increase your programmatic ad revenue. They also help you get the highest bid for your inventory without any disruptions to the user experience to make sure that you earn the most. Their various ad units deliver engaging viewing experiences for both mobile and web streamers, to help publishers extract the highest possible value from their content and advertising inventory.
Key Information:
Taboola is used by over 9,000 digital properties for various objects like acquisition of new audience, increase in engagement and to drive more revenue. The platform attracts visitors who may be browsing to discover like-minded content, which is a boon for communities and forum publishers. By providing a content marketing solution linking content providers with publishers through web-based widgets named "Content You May Like," "Recommended for You," and "You May Also Like," these widgets include images and connections to relevant content (video, image-based slideshows, or articles) that are placed on websites by content creators.
Key Features:
Forums and communities get end-to-end full-stack monetization solutions across all devices through video advertising solutions by VDO.AI. .With the help of VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. VDO.AI’s proprietary bidding engine intelligently decides the best-suited and brand-safe bid for the publisher. VDO.AI connects all the buyers to process the bids (via VDO.AI’s Bidding Engine) and offers content-related features like CMS, contextual video serving, streaming, etc to drive engagement.
Key Information:
Infolinks powers one of the largest publisher marketplaces in the world and offers innovative ad solutions to publishers while maintaining the look and feel of the website. The network is focused on contextually relevant ads. Infolinks makes sure that you combat banner blindness and maintain superior ad performance. Its algorithm matches advertisers with the right audience while also maintaining profit for publishers.
Key Features:
MaxValue Media offers a diverse range of online advertising formats that seamlessly aligns and integrates with your website's content for optimal compatibility. MaxValue guarantees a minimum 25% revenue increase post the initial 3 weeks of implementation. Its real-time Header Bidding tech employs data science and machine learning to ensure the highest bids for your inventory, through a comprehensive set of premium DSPs.
Key Information:
It is important to choose the correct ad network that aligns with your needs in order to get maximum monetization and good user experience. It is also important that you do your own research first and test the ad networks before implementing them. Consider these factors:
If you use the right ad networks for forums and communities, as a publisher, you can be able to enhance revenue and also keep up the good user experience and quality community engagement. By carefully selecting and integrating these ad networks, publishers can create a harmonious balance between monetization and community experience.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
Yes, well-chosen ad networks, particularly those with user-friendly integration options, can enhance revenue without disrupting the user experience in forums or community sites.
Ad networks with moderation tools, such as BuySellAds, allow publishers to control the type and quality of ads displayed, ensuring they align with community standards.
Premium ad networks like AdThrive often have traffic requirements. Publishers should review the specific eligibility criteria for each network before applying.
Ad networks like Infolinks, with a focus on user engagement, ensure that ads seamlessly integrate into the community environment, contributing positively to the overall user experience.
