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In the gaming sector, most ad networks are aiming towards audience monetization. However, it is quite difficult to get customers to make in-app purchases and mobile ads remain one of the best ways to monetize the free games.
All ad campaigns have a broad range and ad networks help you find the right ad space. The ad networks facilitate a connection between app developers and advertisers and helps the former monetize and helps the latter create more targeted ad campaigns.
The best ad networks for gaming sites facilitate the sale of ad spaces within gaming sites. With the help of these ad networks, advertisers are able to get more users and exposure for their brand and publishers are able to monetize their ad spaces.
This blog post will help you understand and find the best ad networks for gaming sites.
Adsterra for gaming sites offers ad formats that guarantee higher CTRs for utilities and software offers. The network has a database filled with trusted publishers that stream billions of impressions. It has 3-tier security algorithms to allow only verified traffic and ads. Its smart algorithms connect offers with traffic that is relevant to result in high conversion rates. It increases revenue and delivers multiple CTRs for gaming offers.
Key features:
Monetag helps publishers, especially gaming sites monetize all audience types by finding untapped opportunities in order to generate better profits using top-class monetization technologies. Their Multi-Tag is the master key to monetize the ad inventory intelligently.
Key Features:
With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market.
PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.
Key Information:
Leading ad technology provider ExoClick functions both as an ad network and ad exchange platform. It serves more than 12 billion geo-targeted ads daily, to a worldwide network of 65,000 mobile or website publishing platforms.
ExoClick, with their global coverage provides a solid solution to gaming sites with a 100% fill rate. With on-time high payments and a strong in-house security team, ExoClick helps you boost your ad revenues while they optimize your ad zones. Their Campaign Manager helps you run a powerful programmatic platform.
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Unity Ads helps you grow your mobile gaming sites and maximize revenue by attracting the right users. Publishers can monetize the apps with in-app ads too. Unity Ads has award-winning solutions that brings the best tools to the market for the gaming industry. Publishers can also connect to the Ad Exchange to get a fair first price auction.
Key features:
Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers.
AdSense's H5 games ads help monetize the games with premium ads. Publishers can use it to earn more using the simple ad placement that is easy to implement and flexible. The high-performing ads help boost earnings too.
Key Features:
VDO.AI empowers publishers with a unique end-to-end full-stack monetization solution across Web/Mobile Apps/OTT/CTV/Ecommerce via video advertising solutions. With the help of VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. VDO.AI’s proprietary bidding engine intelligently decides the best-suited and brand-safe bid for the publisher. VDO.AI connects all the buyers to process the bids (via VDO.AI’s Bidding Engine) and offers content-related features like CMS, contextual video serving, streaming, etc to drive engagement.
Key Features:
Selecting the best ad network for gaming sites is extremely important for publishers as it helps create a balance and drive the best results. When making the choice, consider the following:
The gaming world is constantly growing and evolving and there is a huge array of opportunities, but it is necessary to know what ad network is tight for you to get the most.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
Engagement-based rewards, offered by some ad networks, provide incentives for gamers to interact with ads, creating a positive user experience and fostering continued engagement.
Seamless integration ensures that ads become a natural part of the gaming experience, preventing disruptions and maintaining the immersive nature of gaming sites.
Yes, ad networks like Twitch Advertising focus on native advertising within gaming communities, ensuring that ads resonate with the unique interests of gamers.
Yes, publishers can diversify their revenue streams by using multiple ad networks simultaneously. However, it's important to monitor performance and ensure a seamless user experience.
