The 7 Best Ad Networks for Gaming Sites

Why Do Gaming Sites Need Ad Networks?

The best ad networks for gaming sites facilitate the sale of ad spaces within gaming sites. With the help of these ad networks, advertisers are able to get more users and exposure for their brand and publishers are able to monetize their ad spaces. 

7 Best Ad Networks for Gaming Sites

This blog post will help you understand and find the best ad networks for gaming sites. 

1. Adsterra

Adsterra for gaming sites offers ad formats that guarantee higher CTRs for utilities and software offers. The network has a database filled with trusted publishers that stream billions of impressions. It has 3-tier security algorithms to allow only verified traffic and ads. Its smart algorithms connect offers with traffic that is relevant to result in high conversion rates. It increases revenue and delivers multiple CTRs for gaming offers. 

Key features:

• Offers higher eCPM in accordance with number of impressions and conversions
• The self-service platform is user-friendly and provides ad format code in moments
• Offers real-time revenue control and shows the bid on traffic, number of clicks and more
• Provides real-time API to track traffic performance and facilitates retrieval of necessary metrics.

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2. Monetag

​​Monetag helps publishers, especially gaming sites monetize all audience types by finding untapped opportunities in order to generate better profits using top-class monetization technologies. Their Multi-Tag is the master key to monetize the ad inventory intelligently.

Key Features:

• Monetizes 100% of traffic and has partnerships with advertisers in fall countries to assure that no impression is wasted
• Automatically monitors ads 24/6 using the world-leading anti-ad fraud and malware prevention solutions
• Has a huge publisher community that nurtures ideas to help you learn and earn more
• Offers well-performing monetization formats for all devices 
• Offers a wide range of integration methods.

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3. PubFuture

With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. 

PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.

Key Information:

• PubFuture offers a 100% fill-rate on certain ad formats, ensuring publishers get the maximum income from all ads requested on their ad server.
• One of the network's key strengths lies in its diverse range of flexible ad formats, catering to the needs of most publishers.
• You have the option to customize ad placement, block as well as select the types of ads that best complement your site, thereby enhancing the overall user experience.
• PubFuture's comprehensive tools for yield management and automation workflow ensures better performance and revenue acceleration by up to 200%.
• The network’s real-time analytics and serve-to-serve integration for each auction allows publishers to access additional revenue streams that may not be accessible through other means.
  

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4. Exoclick

Leading ad technology provider ExoClick functions both as an ad network and ad exchange platform.  It serves more than 12 billion geo-targeted ads daily, to a worldwide network of 65,000 mobile or website publishing platforms. 

​​ExoClick, with their global coverage provides a solid solution to gaming sites with a 100% fill rate. With on-time high payments and a strong in-house security team, ExoClick helps you boost your ad revenues while they optimize your ad zones. Their Campaign Manager helps you run a powerful programmatic platform.

Key features: 

• Using the platform API, developers can build custom software extensions for the platform's programmatic operations.
• ExoClick's real-time statistics take the guesswork out of your campaigns to optimize revenue with data-driven insights.
• Provides a wide variety of web and mobile formats to monetize your inventory.
• Reverts to queries seven days a week. Additionally, all ExoClick users have access to a comprehensive FAQ section with definitions and recommendations.
• Gives referred publishers 5% of their lifetime earnings as long as they stay online.

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5. Unity Ads

Unity Ads helps you grow your mobile gaming sites and maximize revenue by attracting the right users. Publishers can monetize the apps with in-app ads too. Unity Ads has award-winning solutions that brings the best tools to the market for the gaming industry. Publishers can also connect to the Ad Exchange to get a fair first price auction.

Key features: 

• Allows you to connect to the Unity Ads Exchange with a single SDK to drive impressions and CPMs.
• Helps monitor and refine your monetization strategy with visual reports and price-setting tools in the Monetize Dashboard.
• Helps control and manage the ads that show in your app, blocking certain ads or categories, and making informed decisions by reviewing the estimated revenue impact of your choices, all within the Unity dashboard.
• Enables in-app purchases across several app stores with a single unified API. This allows you to get the insight to fully understand and optimize your in-app economy.

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6. AdSense

Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. 

AdSense's H5 games ads help monetize the games with premium ads. Publishers can use it to earn more using the simple ad placement that is easy to implement and flexible. The high-performing ads help boost earnings too.

Key Features: 

• Offers high CPC Rates for websites with niche traffic. 
• Offers multiple ad formats with AI-driven optimization to increase page clicks.
• Offers detailed ad analytics and reporting that can measure performance.  
• Offers 100% fill rates for any geography due to a huge base of advertisers. 
• Offers contextual display ads and search ads for better monetization.
• Provides 68% of the revenue it generates from ads to its publisher partners. However, for search ads, the revenue share percentage is down to 50%. 

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7. Vdo.AI

VDO.AI empowers publishers with a unique end-to-end full-stack monetization solution across Web/Mobile Apps/OTT/CTV/Ecommerce via video advertising solutions. With the help of VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. VDO.AI’s proprietary bidding engine intelligently decides the best-suited and brand-safe bid for the publisher. VDO.AI connects all the buyers to process the bids (via VDO.AI’s Bidding Engine) and offers content-related features like CMS, contextual video serving, streaming, etc to drive engagement.

Key Features:

• VDO.AI's custom video streaming infrastructure aids lucrative ad monetization through accelerated user engagement.
• Their proprietary video player is exceptionally lightweight and customizable, unlike other video players that often cause load delays.
• VDO.AI's advanced AI adapts to real-time market situations, engaging users effectively, to maximizing revenue for publishers.
• Their bidding engine creates auction pressure and drives CPMs.
• The payments get released in NET 60 days via PayPal or wire transfer, upon reaching the minimum payout threshold of $100.
• Publishers need to have 40,000 daily pageviews or more to be eligible for the monetization plan. 

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How to Choose the Best CPM Ad Networks for Gaming Sites?

Selecting the best ad network for gaming sites is extremely important for publishers as it helps create a balance and drive the best results. When making the choice, consider the following:

• Aim of the ad network: It is necessary to make sure that the ad network's aim aligns with yours be it, brand awareness or game promotion. 
• Quality of ad's content: A lot of the time, publishers do not have control over the kind of ads being displayed, so it is necessary to make sure that the ad's content is good. 
• Strategies for targeting users: It is necessary to make sure that the strategies used by the ad networks are not disruptive and do not hinder user experience. 

The Bottomline

The gaming world is constantly growing and evolving and there is a huge array of opportunities, but it is necessary to know what ad network is tight for you to get the most.