The 7 Best Ad Networks for Gaming Sites

Last Updated: February 26, 2024
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In the gaming sector, most ad networks are aiming towards audience monetization. However, it is quite difficult to get customers to make in-app purchases and mobile ads remain one of the best ways to monetize the free games. 

All ad campaigns have a broad range and ad networks help you find the right ad space. The ad networks facilitate a connection between app developers and advertisers and helps the former monetize and helps the latter create more targeted ad campaigns. 

Summary
  • The 7 Best Ad Networks for Gaming Sites
    • Why Do Gaming Sites Need Ad Networks? 
    • 7 Best Ad Networks for Gaming Sites
    • 1. Adsterra
    • 2. Monetag
    • 3. Exoclick
    • 4. Unityads
    • 5. AdSense
    • 6.Vdo.ai
    • 7. Ad Maven
    • How to Choose the Best Ad Networks for Gaming sites?
    • The Bottomline

Why Do Gaming Sites Need Ad Networks?


The best ad networks for gaming sites facilitate the sale of ad spaces within gaming sites. With the help of these ad networks, advertisers are able to get more users and exposure for their brand and publishers are able to monetize their ad spaces. 

7 Best Ad Networks for Gaming Sites


This blog post will help you understand and find the best ad networks for gaming sites. 

1. Adsterra


Adsterra for gaming sites offers ad formats that guarantee higher CTRs for utilities and software offers. The network has a database filled with trusted publishers that stream billions of impressions. It has 3-tier security algorithms to allow only verified traffic and ads. Its smart algorithms connect offers with traffic that is relevant to result in high conversion rates. It increases revenue and delivers multiple CTRs for gaming offers. 

Key features:

  • Offers higher eCPM in accordance with number of impressions and conversions
  • The self-service platform is user-friendly and provides ad format code in moments
  • Offers real-time revenue control and shows the bid on traffic, number of clicks and more
  • Provides real-time API to track traffic performance and facilitates retrieval of necessary metrics.

2. Monetag


​​Monetag helps publishers, especially gaming sites monetize all audience types by finding untapped opportunities in order to generate better profits using top-class monetization technologies. Their Multi-Tag is the master key to monetize the ad inventory intelligently.

Key Features:

  • Monetizes 100% of traffic and has partnerships with advertisers in fall countries to assure that no impression is wasted
  • Automatically monitors ads 24/6 using the world-leading anti-ad fraud and malware prevention solutions
  • Has a huge publisher community that nurtures ideas to help you learn and earn more
  • Offers well-performing monetization formats for all devices 
  • Offers a wide range of integration methods.

3. Exoclick


Leading ad technology provider ExoClick functions both as an ad network and ad exchange platform.  It serves more than 12 billion geo-targeted ads daily, to a worldwide network of 65,000 mobile or website publishing platforms. 

​​ExoClick, with their global coverage provides a solid solution to gaming sites with a 100% fill rate. With on-time high payments and a strong in-house security team, ExoClick helps you boost your ad revenues while they optimize your ad zones. Their Campaign Manager helps you run a powerful programmatic platform.

Key features: 

  • Using the platform API, developers can build custom software extensions for the platform's programmatic operations.
  • ExoClick's real-time statistics take the guesswork out of your campaigns to optimize revenue with data-driven insights.
  • Provides a wide variety of web and mobile formats to monetize your inventory.
  • Reverts to queries seven days a week. Additionally, all ExoClick users have access to a comprehensive FAQ section with definitions and recommendations.
  • Gives referred publishers 5% of their lifetime earnings as long as they stay online.

4. Unity Ads


Unity Ads helps you grow your mobile gaming sites and maximize revenue by attracting the right users. Publishers can monetize the apps with in-app ads too. Unity Ads has award-winning solutions that brings the best tools to the market for the gaming industry. Publishers can also connect to the Ad Exchange to get a fair first price auction.

Key features: 

  • Allows you to connect to the Unity Ads Exchange with a single SDK to drive impressions and CPMs.
  • Helps monitor and refine your monetization strategy with visual reports and price-setting tools in the Monetize Dashboard.
  • Helps control and manage the ads that show in your app, blocking certain ads or categories, and making informed decisions by reviewing the estimated revenue impact of your choices, all within the Unity dashboard.
  • Enables in-app purchases across several app stores with a single unified API. This allows you to get the insight to fully understand and optimize your in-app economy.

5. AdSense


Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. 

AdSense's H5 games ads help monetize the games with premium ads. Publishers can use it to earn more using the simple ad placement that is easy to implement and flexible. The high-performing ads help boost earnings too.

Key Features: 

  • Offers high CPC Rates for websites with niche traffic. 
  • Offers multiple ad formats with AI-driven optimization to increase page clicks.
  • Offers detailed ad analytics and reporting that can measure performance.  
  • Offers 100% fill rates for any geography due to a huge base of advertisers. 
  • Offers contextual display ads and search ads for better monetization.
  • Provides 68% of the revenue it generates from ads to its publisher partners. However, for search ads, the revenue share percentage is down to 50%. 

6. Vdo.AI


VDO.AI empowers publishers with a unique end-to-end full-stack monetization solution across Web/Mobile Apps/OTT/CTV/Ecommerce via video advertising solutions. With the help of VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. VDO.AI’s proprietary bidding engine intelligently decides the best-suited and brand-safe bid for the publisher. VDO.AI connects all the buyers to process the bids (via VDO.AI’s Bidding Engine) and offers content-related features like CMS, contextual video serving, streaming, etc to drive engagement.

Key Features:

  • VDO.AI's custom video streaming infrastructure aids lucrative ad monetization through accelerated user engagement.
  • Their proprietary video player is exceptionally lightweight and customizable, unlike other video players that often cause load delays.
  • VDO.AI's advanced AI adapts to real-time market situations, engaging users effectively, to maximizing revenue for publishers.
  • Their bidding engine creates auction pressure and drives CPMs.
  • The payments get released in NET 60 days via PayPal or wire transfer, upon reaching the minimum payout threshold of $100.
  • Publishers need to have 40,000 daily pageviews or more to be eligible for the monetization plan. 

7. AdMaven


AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide. Powered by AI, and a decade of expertise in online advertising, you will experience a boost in performance in your media campaigns along with an increase in revenue from your traffic monetization efforts. AdMaven is preferred for its high CPM rates, easy integrations and flexible payment structures, along with a strong commitment to privacy, and a dedicated support team.

Key Features: 

  • Powered by AI, they have over 10 years of online advertising experience.
  • Offers various ad formats that include popunder, push notification, in-page push, direct link, and Adblock Bypass. 
  • Has a low minimum threshold that supports budget loading or payments.

How to Choose the Best CPM Ad Networks for Gaming Sites?


Selecting the best ad network for gaming sites is extremely important for publishers as it helps create a balance and drive the best results. When making the choice, consider the following:

  • Aim of the ad network: It is necessary to make sure that the ad network's aim aligns with yours be it, brand awareness or game promotion. 
  • Quality of ad's content: A lot of the time, publishers do not have control over the kind of ads being displayed, so it is necessary to make sure that the ad's content is good. 
  • Strategies for targeting users: It is necessary to make sure that the strategies used by the ad networks are not disruptive and do not hinder user experience. 

The Bottomline


The gaming world is constantly growing and evolving and there is a huge array of opportunities, but it is necessary to know what ad network is tight for you to get the most.

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Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

Engagement-based rewards, offered by some ad networks, provide incentives for gamers to interact with ads, creating a positive user experience and fostering continued engagement.

Seamless integration ensures that ads become a natural part of the gaming experience, preventing disruptions and maintaining the immersive nature of gaming sites.

Yes, ad networks like Twitch Advertising focus on native advertising within gaming communities, ensuring that ads resonate with the unique interests of gamers.

Yes, publishers can diversify their revenue streams by using multiple ad networks simultaneously. However, it's important to monitor performance and ensure a seamless user experience.

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