According to Mailchimp, 10-15 percent of lost website visitors can be saved by using exit intent popup ads. Exit-intent ad networks are advertising networks that specialize in displaying targeted ads to visitors who are about to exit a website. These networks use exit-intent technology to track visitors' mouse movements and detect when they are about to leave the site. When the visitor moves their mouse toward the top of the screen or clicks on the back button, the exit-intent ad network will display a targeted ad. Such ads include exit pop-ups. This is done in an attempt to keep the visitor on the site or bring them back at a later time.
Exit-intent ad networks offer several benefits for publishers, including:
Exit-intent ad networks provide a valuable tool for publishers looking to increase revenue and engagement.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
Sulvo is a programmatic ad server that delivers on-target metrics on revenue and engagement. Their containers prevent revenue loss by recapturing adblock visits, serving special formats, and maximizing auction participation by including as many of your buyers as possible. Sulvo simplifies the process of bringing together all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and all Prebid-compatible demand.
Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers.
CafeMedia and AdThrive have been amalgamated into Raptive, which is a new kind of company that transforms creators into global brands and lasting businesses. For creators, they become your strategic partner that is equipped with expert advice, similar strategies, ad management, tailored technology, and inspired opportunities across all aspects your business.
Image sourceHere are some factors to consider when choosing the best exit-intent ad network for publishers:
By considering these factors, you can choose the best exit-intent ad network for your website that meets your specific needs and goals. Exit intent popup ads are a powerful tool for publishers aiming to increase conversions, reduce bounce rates, and gather leads. By presenting targeted, relevant offers at the moment a visitor is about to leave, these popups can effectively engage users and drive actions that benefit the publisher's goals. Their ability to enhance user experience, recover abandoned carts, and provide valuable user insights makes them an essential component of a robust digital marketing strategy.
When choosing an exit-intent ad network, consider factors such as the quality of ads, targeting capabilities, payment options, reporting and analytics, customer support, reputation, and integration. Look for an ad network that meets your specific needs and goals.
Exit-intent ads can be seen as intrusive by some visitors, as they are displayed when a visitor is about to leave the site. However, if done correctly, they can effectively engage visitors and encourage them to stay or take a specific action.
Exit-intent ads can help reduce bounce rates and increase conversions by capturing the attention of visitors about to leave a site. They can also be used to promote specific products or offers, encourage newsletter signups, or direct visitors to other site areas.
Exit-intent ads work by tracking visitor behavior on a website or page. When a visitor's cursor moves outside the browser window, the ad network detects this movement and displays an ad to re-engage the visitor and prevent them from leaving the site.
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