If you are here, you are looking for ways to monetize your content. One option is to use Pay-per-call ad networks. Pay-per-call, or PPCall as it is called, is an advertising method where publishers are paid revenue for every call customers make after discovering a business on the publisher’s site. This makes PPCall ROI-driven advertising. Lead generation with the pay-per-call method of advertising is effective for brands. This makes it an innovative way to generate revenue for publishers. Publishers can urge their consumers to make a call using a CTA. However, since the system is innovative, finding the right advertising partners for your content can be difficult. This is where Pay-per-call ad networks can help.
PPCall ads are performance marketing ads. This means they are based on the successful completion of an action by a consumer. In this case, the action is making a call. Other than a strong CTA, you, as a publisher, need to find the right adverts to put in your content that can urge the consumer to make a call. To do so, you must find suitable adverts which mesh well with your content. PPCall ad networks can help you there. PPCall ad networks are networks that help connect publishers with the right advertising partners. In the next section, we will list several benefits of working with an ad network.
Benefits of Pay-Per-Call Ad Networks for Publishers
Pay-Per-Call (PPC) ad networks offer a unique advertising model that focuses on driving phone calls to businesses rather than clicks to websites. For publishers, these networks can provide several benefits:
- High Conversion Rates: Pay-Per-Call campaigns often result in higher conversion rates compared to traditional Pay-Per-Click (PPC) campaigns. This is because when a potential customer makes a phone call, they are often more engaged and serious about making a purchase or taking a specific action.
- Increased Revenue: Due to the higher conversion rates and the potential for larger transactions (such as high-value services or complex sales), publishers can often earn higher revenues from PPC campaigns compared to traditional online advertising.
- Targeted Advertising: PPC networks often allow for highly targeted advertising, which means the ads presented to users are more relevant to their interests and needs. This can lead to better user experience and more successful conversions.
- Local Advertising: Many businesses, especially local ones, heavily rely on phone calls for their operations. PPC networks can offer local targeting options, allowing publishers to connect local customers with local businesses more effectively.
- Diverse Niche Opportunities: PPC networks cover a wide range of industries and niches, making it possible for publishers to find campaigns that align with their content and audience. This diversity can lead to more relevant and engaging ads for users.
- Performance-Based Model: Similar to traditional PPC advertising, Pay-Per-Call networks often operate on a performance-based model. Publishers are paid when a call is generated, ensuring that compensation is directly tied to the value delivered.
- Less Reliance on Click-Through Rates (CTR): In traditional PPC models, publishers often depend on high click-through rates to generate revenue. With PPC networks, the focus shifts from clicks to actual phone calls, which can be a more actionable and meaningful metric.
How to Choose the Best Pay-Per-Call Ad Networks for Publishers?
Choosing the best Pay-Per-Call (PPC) ad networks for publishers involves careful consideration of several factors to ensure that the networks align with your goals, target audience, and content. Here's a step-by-step guide to help you make an informed decision:
- Research Available Networks: Look into different PPC ad networks available in the market. Some well-known options include RingPartner, Invoca, Aragon Advertising, and more. Research each network's reputation, user reviews, and track record.
- Campaign Variety: Evaluate the range of campaigns each network offers. Look for networks that provide a diverse selection of industries and niches that match your audience's interests. This variety will increase the chances of finding campaigns that resonate with your audience.
- Quality of Advertisers: Assess the quality of advertisers associated with each network. Choose networks that partner with reputable businesses and advertisers. This ensures that the campaigns promoted on your platform are trustworthy and relevant.
- Payout Rates and Terms: Understand the payout rates and terms offered by each network. Compare the rates with the potential for conversion and the value of the calls generated. Networks that offer competitive rates while maintaining transparency in payment terms are preferable.
- Geographic Targeting: Consider the geographic targeting options offered by the networks. If your audience is primarily local or specific to certain regions, choose networks that allow you to target campaigns geographically.
- Technology and Tracking: Check the technology and tracking tools provided by the networks. Accurate call tracking and reporting are crucial for assessing campaign performance and optimizing your strategies.
- Ease of Integration: Evaluate the ease of integrating the network's tracking codes or APIs into your platform. A user-friendly integration process can save you time and effort.
Struggling to find a PPCall ad network that is suited to your needs? Publisher Growth can help. We know some of the best pay-per-call networks for publishers and can find one suited to your needs. Sign up for Publisher Growth here.