The Best Pay Per Call Ad Networks for Publishers

If you are here, you are looking for ways to monetize your content— you could look at the pay-per-call model. Pay-per-call advertising pays publishers for every call a customer makes after discovering a business on the publisher’s site. Payouts are usually very high in the pay-per-call vertical, with some networks providing offers in the region of $1700 for a single lead (source). This makes pay-per-call or PPCall, ROI-driven advertising, and an innovative way to generate revenue for publishers. You can urge your audience or viewers to make a call using a CTA (call to action). However, since the system is innovative and relies on frequent improvisation, finding the right advertising partners can be difficult. This is where Pay-per-call ad networks can help.

PPC ads are performance marketing ads. This means they are based on the successful completion of an action by a consumer. In this case, the action is making a call. Other than a strong and compelling call-to-action, as a publisher, you need to find the right adverts to put in your content that can urge the consumer to make a call. To do so, you must find suitable adverts which mesh well with your content. PPC ad networks can help you there. In the next section, we will list several benefits of working with an ad network.

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Benefits of Pay-Per-Call Ad Networks for Publishers

Pay-Per-Call (PPC) ad networks offer a unique advertising model that focuses on driving phone calls to businesses rather than clicks to websites. For publishers, these networks can provide several benefits:

• High Conversion Rates: Pay-Per-Call campaigns often result in higher conversion rates compared to traditional Pay-Per-Click (PPC) campaigns. This is because when a potential customer makes a phone call, they are often more engaged and serious about making a purchase or taking a specific action.
  
• Increased Revenue: Due to the higher conversion rates and the potential for larger transactions (such as high-value services or complex sales), publishers can often earn higher revenues from PPC campaigns compared to traditional online advertising.
• Targeted Advertising: PPC networks often allow for highly targeted advertising, which means the ads presented to users are more relevant to their interests and needs. This can lead to better user experience and more successful conversions.
• Local Advertising: Many businesses, especially local ones, heavily rely on phone calls for their operations. PPC networks can offer local targeting options, allowing publishers to connect local customers with local businesses more effectively.
• Diverse Niche Opportunities: PPC networks cover a wide range of industries and niches, making it possible for publishers to find campaigns that align with their content and audience. This diversity can lead to more relevant and engaging ads for users.
• Performance-Based Model: Similar to traditional PPC advertising, Pay-Per-Call networks often operate on a performance-based model. Publishers are paid when a call is generated, ensuring that compensation is directly tied to the value delivered.
• Less Reliance on Click-Through Rates (CTR): In traditional PPC models, publishers often depend on high click-through rates to generate revenue. With PPC networks, the focus shifts from clicks to actual phone calls, which can be a more actionable and meaningful metric.