Best Ad Networks in Poland for Publishers

Poland’s digital advertising scene is booming, making it a great time for publishers to cash in. With digital ad spending projected to hit $2.72 billion in 2025 and a steady growth rate of 7.4% year-over-year, the opportunities are only getting bigger. Publishers who tap into the top ad networks in Poland can take advantage of solid CPM rates — around $1.50 to $3 for display ads and $5 to $10 for video ads. The key is choosing networks that offer strong localized targeting and versatile ad formats that actually connect with Polish audiences.

With GDPR compliance being non-negotiable for over 90% of European businesses, working with networks that prioritize privacy and reliable payment systems is crucial. To stay ahead, publishers should keep testing different formats — especially video, which sees average engagement rates of 1.84% across Europe — and continuously optimize placements. With the right network and strategy, monetizing content in Poland’s digital space has never looked more promising. That said, let's look at the best ad networks in Poland for publishers:

Key Considerations for Choosing The Best Ad Networks in Poland

Looking for the right ad network for your Polish audience? Here's what to keep in mind to boost your revenue and get the most out of your ad performance:

• Competitive CPM Rates for Polish Traffic: Recent data from Adkontekst shows the average CPM for display ads in Poland sits around €0.45. To really make your traffic count, go for ad networks that offer higher-than-average CPMs specifically for Polish audiences. Some networks cater directly to Central and Eastern Europe — and they tend to pay better for Polish impressions.
• Localized Targeting for Polish Audiences: With over 22.4 million internet users in Poland as of 2023, localized targeting is a must. Make sure the network supports geo-targeting, Polish-language targeting, and demographic filters so you can serve the right ads to the right people.
• Ad Formats that Actually Perform: The average CTR for display ads in Poland is just 0.12%, so format matters. Native ads are a smart pick — 70% of users prefer them because they blend in naturally with content. Video ads are also trending, especially among younger audiences, with 84% of users in Poland watching online videos regularly.
• Reliable Payment Methods and Transparent Reporting: Choose ad networks that make it easy to get paid. Look for trusted options like PayPal, direct bank transfers, or local payment methods such as Przelewy24 — already used by nearly 45% of Polish consumers for online transactions. Transparent reporting dashboards are also key for tracking performance without the guesswork.
• Compliance with Polish and EU Data Privacy Laws: Poland follows strict EU data privacy laws under GDPR. So, make sure any network you work with is fully compliant. It’s not just about avoiding fines, but building trust with your audience.