Best Ad Networks in Vietnam for Publishers

Vietnam’s digital advertising landscape is growing at breakneck speed, driven by its young, tech-first population and increasing internet access. With around 73% of the population now with internet access, for which, mobile devices account for 62% of total digital ad spend, the country is fast becoming a monetization hub for publishers. In fact, digital ad revenue in Vietnam is expected to exceed $1.8 billion by 2025, underlining just how lucrative this market is.

But tapping into that potential isn’t as simple as just running ads. To really cash in, publishers need to partner with ad networks that understand the Vietnamese market: networks that offer competitive CPM rates, hyper-local targeting, and high-impact ad formats. In this guide, we’ll dive into the top ad networks in Vietnam, what to look for when choosing one, and how to fine-tune your ad strategy for maximum earnings.

Why Ad Networks Are Important for Publishers in Vietnam

A solid ad network isn’t just a tool, it’s a revenue engine. With digital content consumption on the rise, they have become indispensible allies for publishers aiming to maximize revenue. These platforms act as the bridge between publishers and advertisers, unlocking new income streams and smarter monetization strategies. Teaming up with an ad network can help publishers in Vietnam with:

• Localized targeting that aligns ads with local interests and language.
  
• Better engagement rates, thanks to culturally relevant creatives.
  
• Higher CPMs, especially with mobile-first and video ad formats that resonate with Vietnamese users.

Key Factors to Consider When Choosing Ad Networks in Vietnam

The Vietnamese market has its own quirks, preferences, and opportunities, and choosing a network that understands these can make all the difference. Here are the key factors publishers should weigh before signing up to an adnetwork:

• Competitive CPMs for Vietnamese Traffic: Not all ad networks will work the same when it comes to payouts. Prioritizing networks that specialize in Vietnamese traffic can often offer higher CPMs due to stronger local demand and advertiser relationships. Video ads in particular are booming, with 40–60% annual growth, making them one of the most profitable ad formats in the region.
• Localized Targeting for Better Engagement: To connect with audiences in Hanoi, Ho Chi Minh City, or Da Nang, geo-targeting is essential. Ad creatives tailored in Vietnamese and aligned with local interests can significantly increase engagement. Rewarded video ads (especially popular in mobile gaming) are among the most well-received, driving both user satisfaction and ad performance.
• High-Performing Ad Formats That Match the Market: Vietnamese users are mobile-first and content-diverse, which makes video ads a standout format. Ad spend in the video ad category is expected to rise sharply over the next five years. Native ads are always a good format, along with the display banners, which are still seeing 10–12% growth annually, and a solid pick for news, entertainment, and niche content sites.
• Trustworthy Payments & Transparent Reporting: No one wants to chase down payments or deal with vague stats. Look for ad networks that offer reliable payment options like PayPal, bank transfer, or trusted local channels, and real-time reporting dashboards. Having clear, detailed analytics helps publishers refine strategies and boost overall revenue.
• Compliance with Local & Global Regulations: Vietnam has rolled out its own data protection rules, making compliance non-negotiable. Ensure your ad network not only follows international standards like GDPR but also respects local laws to protect user privacy and maintain long-term trust.