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The Best Price Floor Optimization Tools for Publishers: 2022

Find the best tool to improve your CPM and revenue. A price floor is very important for publishers that run open and private actions simultaneously. These tools work against algorithms that shade bids and help advertisers adapt bids when they move to the first-price auction. Here is what to consider when selecting a price floor optimization tool:

  • Provides all data
  • Allows traffic mediation
  • Provides accurate forecasting
  • Uses a combination of soft floor and hard floor
  • Automation

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