The Best Price Floor Optimization Tools for Publishers
Find the best tool to improve your CPM and revenue. A price floor is very important for publishers that run open and private actions simultaneously. These tools work against algorithms that shade bids and help advertisers adapt bids when they move to the first-price auction. Here is what to consider when selecting a price floor optimization tool:
- Provides all data
- Allows traffic mediation
- Provides accurate forecasting
- Uses a combination of soft floor and hard floor
- Automation
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
Assertive Yield is a programmatic advertising platform designed to help digital publishers maximize ad revenue. It offers tools like header bidding, dynamic pricing, and ad mediation, making ad optimization and monetization simpler and more effective.
H12 Media offers price floor optimization tools designed to help publishers maximize ad revenue by adjusting floor prices based on real-time market conditions. Their platform uses data-driven insights to optimize pricing strategies, ensuring better yield management and improved overall monetization.
Livewrapped is an ad tech platform which excels at offering a simplified programmatic advertising solution to the publishers. Established in 2017, the platform provides tools to maximize monetization and streamline the generation of revenue processes. It also aims to implement header bidding strategies.
Our Editors’ Pick:
Browse these amazing publisher monetization tools handpicked by our team of editors
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