Livewrapped

Following are the products offered by Livewrapped- 

• Header bidding solutions- Offers a hosted version of Prebid.js which aids to make the process of managing header bidding more convenient and easier. Tools are also offered for optimizing ad demands and encouraging competition to increase the fill rates and CPMs.

• Integration of ad server- It is seamlessly integrated with the different formats of the ad servers like Google Ad Manager to ensure easy deployment as well as minimal disruption. Real time analysis is also done for tracking the metrics of progress and performance.

• Support for Multi-format ads- A variety of ad formats are supported by the website which include banners, videos, native, in-apps and more. 

• Control panel to back-end- Offers a centralized dashboard to take care of bid settings, management of multiple demand sources, auction performance monitoring and so on.
• Machine learning and AI tools- Algorithms to optimize real-time auction and ensure best yield for publishers through ad impressions are ensured.

Following are the features of Livewrapped- 

• Hosting pre-bid library- It simplifies the management and implementation process of header bidding to provide support to hosted versions of Prebid.js. 

• Real-time auction optimization- Machine learning and AI are utilized to ensure auction in real-time is done with maximized revenue generation and highest bid. 

• Centralized dashboard- It provides a user-friendly backend to manage programmatic advertising. 

• Integration with ad servers is done seamlessly- Operates with major servers like Google Ad Manager that allows the publishers to deploy as well as manage ads with minimal or no disruption at all. 

• High-performance header bidding- Competition is increased among the demand partners so that the fill rates are higher.
• Transparent reporting- Real-time reporting is offered to provide insights about the ad performance as well as bidder behaviour and also to understand the revenue trends and data-driven decisions.

This is a programmatic advertising company where the revenue model is primarily CPM based. Further, it is tailored and associates with the traffic volume generated by the publishers. All payments are initiated through PayPal or Wire transfer and the cycles of transactions are usually net-30 or net-45 basis that is monthly and so.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Livewrapped typically offers competitive CPM rates, they can largely vary depending on these factors.

• Established in 2017, the headquarters are set up in Gothenburg, Sweden. 
• Specializes in header bidding as well as programmatic advertising. 
• Offers real-time analytics to track the performance of the campaign. 
• Processes more than 3 million ad impressions monthly.

Livewrapped aims to serve publishers globally and extend assistance to multiple regions like North America, Europe mainly focusing on Sweden and Gothenburg, and other Asian-Pacific regions.

Eligibility of publishers on Livewrapped focuses on matching and ensuring compatibility with the latest and advanced programmatic strategies and solutions. The minimum traffic requirement must be maintained by the publishers to associate with the platform. Moreover, the content must be organic and original to traffic well instead of bot traffic for publishers to work with Livewrapped.

Livewrapped's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

• Display ads- These are standard banner ads that seamlessly integrate with the original content and are of varying sizes. 

• Video ads- These ads appear pre-roll and mid-roll and attract the attention of potential clients.

• Native ads- These are ads that match the theme of the content and blend smoothly with the original video offering a smooth viewability. 

• In-app ads- These are ads that are optimized for mobile applications, interactive video ads, supporting display, and other ad formats.
• Rich Media ads- These ads are both interactive as well as engaging for the publishers to provide high-impact user experience.