Assertive Yield

The following are the products offered by Assertive Yield.com: 

• Header bidding solution tools- Header bidding solutions are provided to the publishers to auction their ad inventories.
• Programmatic direct deals- Access is provided to the publishers to dynamically optimize the ad pricing.
• Ad Mediation platform- Ad mediation solutions are offered to the publishers to manage their multiple demand sources. This creates better yield management and optimises the revenue.
• Dynamic pricing and yield optimization tool- With advanced AI and machine learning, publishers can optimize their ad pricing to adjust the ad impression.
• Customization of Ad Units- Customizable ad units are provided to tailor content to fit user experience. These include display ads, video ads, native ads and many more.

Here are the attributes and features of Assertive Yield- 

• Header bidding solution- Publishers are assisted in implementing header bidding which allows them to bid and receive demand sources.
• Ad Mediation- Ad Mediation tools are offered to the publishers so they can manage ad demands as well as different ad networks.
• Revenue analytics and reporting- Real-time reporting tools like CPM, CPR and eCPM, as well as analytics, offer insights about the ascend in revenue generation.
• Customizable ad units- Customizable ad units are provided to the publishers to track the revenue on ads and engage in monitoring the performance metrics.
• Programmatic directs and deals- Private marketplace deals and programmatic directs are accessed by the publishers to gain control over their inventory.

On Assertive Yield, payment is generally made monthly. The platform typically follows payment-30 and payment-45 methods at the end of the billing cycle. However, the publishers are made only when the minimum threshold range is reached which is $50-$100.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Assertive Yield typically offers competitive CPM rates, they can largely vary depending on these factors.

• Revenue is optimized through header bidding.
• Access is permitted to premium direct deals.
• Payment is done via wire transfer, PayPal, ACH, etc.
• Supports display, video, and native ads.
  

Assertive Yield operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences

Publishers on Assertive Yield should maintain a good quality of content with a decent amount of traffic. The traffic generated on the website should be organic and all forms of fraud should be ignored.

Assertive Yield's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

• Rich media ads- These are engaging ad formats which allow interaction such as expandable banners.
• Audio ads- These are played before and after the main video content.
• Mobile ads- These are smaller ads which are specifically optimized for mobile ads.
• Display ads- Standard ad banners which appear on the screen in different sizes.
• Native ads- These are ads designed to blend seamlessly into the content, creating a pleasant experience for the viewers.