The Best White Label Solutions for Publishers

White-label adtech solutions are software or technology platforms that are customisable and can be branded by publishers to create a proprietary adtech solution. These solutions help publishers in the management of ad inventory and in the monetization of content effectively. Customization, ad management, and monetization are some of the key features.

Benefits of White Label Adtech Solutions for Publishers

Some of the benefits that white-label adtech solutions offer to publishers are:

  • Customization: It allows publishers to customize and brand the adtech solution in accordance with their specific needs and requirements, creating a solution that is unique and reflects their brand and integrates seamlessly with their website or mobile app.
  • Cost-Effective: It helps publishers manage their advertising inventory and monetize their content in a cost-effective way and cuts down the cost of developing a new solution.
  • Improved Monetization: The various advanced features and tools offered can help publishers optimize their ad placements, targeting, and other key factors to maximize their revenue.
  • Enhanced User Experience: These tools offer to target and optimize ad placements; white-label adtech solutions can create a better user experience for website visitors, resulting in increased engagement and revenue.
  • Scalability: These are scalable and can help publishers handle increasing volumes of traffic and advertising inventory as their business grows.
  • Data Insights: It provides valuable data insights that can help publishers comprehend their audience better and optimize their advertising campaigns for maximum effectiveness.

All in all, white-label adtech solutions help publishers with ad management, monetization and enhanced user experience while reducing costs. This eventually increases revenue.

SmartyAds Ad Exchange is a programmatic ad marketplace platform designed to cater to the needs of publishers and supply partners.



Epom's white-label DSP provides robust and transparent functionalities such as real-time bidding (RTB), precise targeting, custom reporting, and advanced campaign optimization feature, to help publishers build their own demand-side platform in weeks.

How to Choose the Best White-Label Adtech Solution for Publishers?

The selection of the best white-label adtech solution for publishers can be challenging, but here are some factors that you must consider to make the decision-making easy.

  • Customization: Find solutions that can be customized and branded in accordance with your specific needs and requirements.
  • Features: Consider the features and tools offered by the white-label adtech solution, such as ad serving, targeting, reporting, and optimization. Ensure that the solution offers all the features you need to manage your advertising inventory and monetize your content effectively. Ensure that the features are in consonance with your business needs and goals.
  • Integration: Make sure that the solution can seamlessly integrate with your website or mobile app because this is necessary to provide a good user experience and maximizing revenue.
  • Support: Consider the level of support provided by the white-label adtech solution, including technical support, training, and documentation. Ensure that the support offered by the solution is sufficient to help you manage your advertising campaigns effectively.
  • Cost: Evaluate the cost of the white-label adtech solution and compare it to the value it provides. Consider whether the solution offers good ROI for your business.
  • Scalability: Make sure that the white-label adtech solution is scalable and can handle increasing volumes of traffic and advertising inventory as your business grows.
  • Reputation: Research thoroughly and check the reputation of the white-label adtech solution and the company behind it. Look for reviews and testimonials from other publishers who have used the solution to get a better understanding of its performance and reliability.

These are some factors that you must definitely consider when choosing the best white-label adtech solution that suits your business needs, budget and technical abilities. All in all, make sure that it works for your business goals and needs.

Frequently Asked Questions

Some popular white-label adtech solutions for publishers include AdZis, Revive Adserver, AdGear, and OpenX.

White-label adtech solutions are fully customizable and can be branded in accordance with each individual publisher, while traditional adtech solutions are standardized and may not be customizable. White-label solutions also offer more control and ownership over the advertising technology used by publishers.