Social media advertising spend is projected to reach $219.8 billion in 2024, with mobile generating $255.8 billion of this total by 2028 (source). News and media ad networks offer a range of benefits for publishers in the news and media industry. These networks are designed to help publishers monetize their content while maintaining a positive user experience. Here are some key benefits of using news and media ad networks:
Overall, news and media ad networks play a pivotal role in sustaining journalism and media organizations by monetising content without compromising quality or user experience. However, publishers need to choose reputable ad networks that prioritize transparency, ad quality, and the needs of both publishers and readers.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
iZooto is an owned audience marketing solution that leverages push notifications as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.
Yahoo Gemini is a native advertising network that helps drive traffic to your website, raise brand awareness, promote your app and increase online traffic.
Publir’s ad monetization solutions prioritize user experiences through brand-safe advertising, making them a comprehensive option for news websites and verticals in the niche. Through features such as a smart subscription firewall and a crowdfunding widget, news and media websites can leverage the full potential of their digital spaces with Publir’s integrated revenue optimization services.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.
Choosing the best news and media ad networks requires careful consideration of several factors to ensure that the networks align with your goals, audience, and content. Here's a step-by-step guide to help you make an informed decision:
Ultimately, the "best" news and media ad network will depend on your specific site's needs, audience, and goals. Take the time to research, compare, and potentially test a few networks before making a final decision. Regularly monitor the performance of your chosen network(s) and be prepared to adjust your strategy based on the results.